Goodbye, 2024, you chaotic overachiever, and hello 2025! Like every New Year, we dive in headfirst and pretend that turning the page in our calendar will suddenly fix our lives! We treat each year like a shiny new model, but are we expecting too much? Gym memberships rise, and vision boards are crafted, and plastered with our new year’s resolutions. Really those “visions” are like drunk promises we know we won’t keep.
By day three or four, we are tired of eating Kale and wish we had the holiday cookies still left in our pantry. One thing that never changes with each new year is that we know whatever promises or commitments we made in good faith will most likely never be met because they are just one of those New Year’s resolutions that fall by the wayside. Cheers to the illusion of change!
As we enter the new year one would hope our City Council members had an epiphany to put the community first over their own self-interests. Soon we will know because a new year also means a new city council election and guess what, it is right around the corner. The first day to file for a place on the ballot is January 15th and the last day to file for a place on the ballot is February 14th. Time will fly and soon it will be April 22nd, the first day to early vote. All of it will come to a close on election day which is May 3rd.
From now through election time, you can expect to hear how the candidates or incumbents will be transparent and represent you the residents. We will hear the same old tired-out slogans such as “We are the #1 this and the #1 that.” You can bet money the incumbents will talk about how “we are the #1 Safest City” and how they have a personal stakeholder position in making that happen. It leaves us wondering if residents will open their eyes to the fact that the city manipulates what we “need to know” versus the truth of what is happening around us! Remember John “Cheating” Keating (who hopes to be our next Mayor) threw the #1, #1, #1 in our face over and over during his election.
Even high-profile NFL athletes are not exempt from being the victims of crime. By now you have heard about the burglaries targeting the homes of NFL players, including Kansas City Chiefs stars Patrick Mahomes and Travis Kelce, along with Cincinnati Bengals quarterback Joe Burrow. Recently, local DFW news stations reported that on December 27th in the affluent upscale Preston Hollow neighborhood, the home of Dallas Mavericks guard Luka Doncic was broken into. Reports say the thieves got away with $30,000 worth of jewelry. The FBI has gone as far as to warn the NFL and NBA that players need to increase the security of their homes when they are away playing, and they believe they have connected these burglaries to a “transnational South American theft group.”
The good thing is we can rest easy here in Frisco! We are the #1 SAFEST CITY! That means it would never happen here, right? One might think since Frisco is known as Sports City USA, we could be a target! If something like that happened here, surely the city and Frisco PD would put out a crime alert to warn the residents of Frisco. It would have made the local news stations just like Luca Doncic home break-in. Frisco has several affluent neighborhoods, filled with high-profile players, and I am sure their neighbors would want to know if that happened in their community.
FWB received a tip over the holiday break that it did happen here! In fact, based on the police report, the home burglary took place in our very own affluent community of Stonebriar Country Club. According to one website, residents of SCC enjoy a wealth of amenities in the exclusive guard-gated community that epitomizes luxury with elegant homes and a lifestyle of unparalleled sophistication and tranquility. Residents should know they are not exempt from this kind of potential danger.
When did this happen? November 28th just after Thanksgiving, during the Dallas Cowboys game against the New York Giants at AT&T stadium. The home game started at 4:30 pm and the report states the crime was committed 11/28/24 between the times of 15:05 (3:05 pm) and 20:44 (8:44 pm). Ken Wang is listed as the case officer and the Incident Report number is 24143447. The offense code is listed as Burglary of Habitation. The Frisco Police Report states 8 watches totaling $550,000 along with 2 purses totaling $100,000 were stolen. The remarks state unknown suspect forced entry into a home and stole $700,000 worth of miscellaneous jewelry. Luca Doncic got off easy!
To protect the NFL player, we are not going to release his name or address because his family has been through enough! We can tell you we googled the address, and we were surprised to see it on Zillow, Redfin, and Realtor.com. One would assume that Realtors who handle multi-million-dollar listings like this would remove the photos once the listing is sold. The images on the Douglas Elliman listing, show the whole home, and the location and access points of the home. Douglas Elliman is a well-known, respected real estate brokerage which is why we are a little surprised the listing agent did not remove the photos after selling it. We are curious if those images could have helped the criminals figure out how to access the home.
I asked my neighbor, a Frisco Realtor if agents usually remove high-end listing photos after a sale. He said that good Realtors are usually proactive and to protect the privacy of both parties after a sale, they request removal of the images on luxury listings. He also told us while the listing agent can request the removal of photos after a home has been sold, there is no guarantee a third-party website will take them down. I asked him how an owner could request the images be removed and he told me owners can google how to remove the pictures of your home from real estate websites and each one has step-by-step instructions on how a homeowner can remove them.
Residents of Frisco had the right to know about a burglary of a habitation where over $700,000 worth of valuables were stolen in our opinion. Frisco PD could have withheld the player’s name and address but a warning to the community. How is it, that every other high-end pro-athlete burglary made the news, and this one didn’t? Did Frisco PD ask the FBI if this could be related to the other high-end thefts? How come we never heard about this burglary on the news?
The city does not point out we are a safe city, they always say we are the #1 safest city and to be honest, it does not feel very safe here anymore. We have had more crimes, shootings, and God knows what else because leaders manipulate want, they want to share so it fits their narrative. Just like they manipulated the sales presentation of Universal Kids. After it passed, residents learned everything they promised changed from the height of rides, the traffic congestion they claim will not happen, and the times the theme park would be open. In Frisco, the NFL stands for Navigating Frisco Lies!
We came across this post from the Allen Fire Department and felt we needed to share it! It is evident from this video how the Allen FD is committed to helping its firefighters work through mental health challenges. By sharing it, the City of Frisco leadership including the City Manager, Sassy Safranek in HR, and the City Council could learn something if they watch it! After you watch it catch the community follow-up Q & A session where Allen leadership answers the public questions by clicking here.
Why is the city still fighting a lawsuit with Former Assistant Fire Chief Cameron Kraemer? If you have not heard about this case, Frisco leadership tried to deny Kraemer’s PTSD as was work-related injury. Even after the courts confirmed that Frisco Leadership and TML were wrong, they continued to fight Kraemer!
A new lawsuit was filed on 8/2/2024 and involves Cameron Kraemer vs City of Frisco. Filed in Collin County under Case Number 416-05201-2024, Frisco is still fighting its duty and responsibility to care for a man who served in our community for 27+ years. It also defines how our city leadership and management will treat future firefighters when they have work-related mental illnesses. On 12/12/2024 the case was “SCHEDULED FOR TRAIL” by jury and Pre-Trial will begin on 7/24/2024 with a Jury Trial on 7/28/2025.
WHY SHOULD THIS MATTER TO YOU? Ask yourself, how many tax dollars have been spent fighting these multiple court cases? If the city loses the case, how much could the city payout to Kraemer in damages?
The truth is the City of Frisco and the entire leadership who stand up saying they are committed to our Public Safety Departments during elections should be ashamed of themselves for not having fixed this sooner. They should also be embarrassed and explain why they want to continue to spend OUR tax dollars to further show their lack of support for firefighters. By the looks of the docket, the City’s attorneys are going to try to convince a JURY that they did the right thing. Ask yourself, you have Allen FD trying to raise awareness and Frisco leadership who continues to treat those on the front lines of our public safety departments like crap and deny their firefighters can have work-related PTSD! What has to happen in Frisco for them to accept their responsibilities to help their firefighters???
We have been saying for a while that the Frisco City Council is like a group of “Fairweather Friends” meaning they are a good friend when it is easy, or they need something, and they stop being a friend when there are problems. We thought the city should have a new tagline and we came up with The City of Frisco – Home of Fairweather Friendships. You can expect the Frisco Cabal to react swiftly to this blog and say the council members are great, amazing, and stupendous. That is because the Frisco Cabal, The City, and the members of the Frisco City Council often project images of unity and commitment to the community.
However, there’s a growing perception that the council members are more “fairweather friends” than steadfast leaders. Their support and engagement often seem to waver depending on public opinion, personal interests, or political convenience. The inconsistency leaves residents questioning whether council members prioritize the long-term well-being of the city or simply their own political capital.
We saw it firsthand in the May 2024 election when the current city council members turned their back on our men and woman of the Frisco Fire Department. They went as far as standing on the corner of election locations holding “VOTE NO” to civil service and collective bargaining signs against the very men and woman who put their life on the line for the city. The amount of lies and accusations they put out led by Bobblehead Bill Woodard were over the top.
Then after the election was over, the Council, the City Management, and FD Management including Chief Lee Glover tried to do an about-face to show “they care!” That is why FD management began the “healing sessions” which were mandatory in-service meetings that allowed the FD to express their complaints and fears about the FD and the city. The result was that Chief Glover was given a “counselor” to help him do his job better. Did any of it work? Of course not!
The truth hurts, especially when the facts are presented: The current city council members rally around popular initiatives during election cycles, only to back away when challenges arise, or public scrutiny intensifies. While they’re quick to attach their names to high-profile projects or programs that garner praise, their enthusiasm often wanes when those efforts require difficult decisions or sustained support. This pattern of behavior risks undermining trust and stability in local governance. Moreover, their selective advocacy for certain neighborhoods, businesses, or interest groups raises concerns about equity and fairness. The council’s tendency to show up for celebratory events or media-friendly opportunities while avoiding contentious issues is proof of their Fairweather tendencies. The lesson is simple but hard for city leadership to understand which is to build lasting confidence, Frisco’s council members must demonstrate consistent engagement, even when the skies aren’t so sunny.
Tonight, my wife and I tuned in to watch the Mike Tyson vs. Jake Paul fight and many were disappointed. The reality of this ring fight is that Tyson is 58 and has been out of the ring for almost 20 years. Paul’s career as a YouTube sensation amassed him more than 5.3 million followers and a reputation for being annoying. That’s okay because Forbes has him as one of the highest-paid YouTube creators over the years. In 2018 he began his career as a professional boxer. What was supposed to be one of the wildest spectacles in recent sports history may have fallen short. However, we don’t think any fight will top when Tyson infamously bit off a piece of Evander Holyfield’s ear.
Why would they do it? Well media reports say Jake Paul could walk away with up to $40 million and Mike Tyson is expected to make $20 million. That is a good pay day for 8 rounds that were 2 minutes each! Now, you are probably wondering what this Friday Night Fight has to do with Frisco.
Well, it seems like everything in Frisco is a boxing match! There is a boxing match between the city and the Frisco Firefighters due to the city’s lack of trust in city management and the Fire Chief, Lee Glover! There is also the upcoming boxing match set in court in the case of Kraemer vs. The City of Frisco for being wrongfully terminated, which will cost taxpayers millions.
There is a boxing match between citizens and the City Council over all the Master Development Agreements and all the public investment the city is putting into them along with the “performance incentives” being dished out. The city leadership and elite want more apartments, Las Vegas-style hotels, and Kids’ Theme Parks. Meanwhile, Frisconians want them to deal with traffic issues and stop wasting our tax dollars. Don’t worry they say a kid’s theme park, the first of its kind, will not bring more human trafficking to Frisco. Yes, we have a big human trafficking here in our community and it is scary.
There is a boxing match between Frisco ISD leadership, teachers, parents, and residents. Residents are tired of the district spending money on all these public-private partnerships and then crying to the voters they need more money because they misused the funds from the 2018 bond. Many residents are questioning the level of amenities our district has for 16-year-old kids. The voters spoke pretty loudly about that at the recent polls.
There is a boxing match between the Council and the pet people who have been asking the city to do the right and humane thing by opening a shelter in Frisco to take the burden off the county. Everyone loves pets and it would be good for community engagement, volunteer opportunities, and educational resources for pet owners. Residents are tired of the Rummel leaders who promise to support something then turn their back and claim because they held an adoption event they are meeting their commitment.
There is a boxing match between residents, local Realtors, and the mayor as they question his relationships with some developers and the substantial personal wealth accumulation he has benefited from through this position. Residents are tired of the smell from what appears to be under-the-table dealings giving him a leg up and his cocky attitude. Look at the Tyson vs Paul fights from the angle of the residents; one side is benefiting by $40 million while the other is being asked to pay $20 million more taxes to support these zany development dreams the mayor has.
Our point, every time you turn around residents and/or employees are going head-to-head like a wild spectacle boxing match with the Frisco Cabel (a term coined for the Frisco elite’s inner circle). Our ringmaster should be Jerry Jones, and we can hold the matches at the losing Dallas Cowboys AT&T Stadium where if you get the wrong seat the sun may blind you and that can be your excuse you didn’t see the fight. Surely, one of the new tech companies coming to Frisco could buildout a premium subscription platform where we could hold boxing matches based on community issues for a monthly service charge of $22.99 to help build the Performing Arts Center. We at least get to lay our head down tonight knowing the Frisco Boxing Drams is free and not pay-per-view because Frisconian’s are running low on pocket change they are willing to part with.
In less than 24 hours the “Mother of Frisco” seems to be upset by our blog “Heit-end Controls.” We received a copy of her “Victim Card Post” that went up on FRWC Facebook page about an hour ago. To say we are dumbfounded and confused is an understatement and we feel it is best to address her post paragraph by paragraph.
Heit’s 1st Paragraph: “This Facebook group, my character and my personal integrity has been attacked in an anonymously written hit piece that is now being shared as fact in other Facebook groups…including a group that pretends to be a resource for Parents of Frisco ISD students (despite the fact that several of the admin don’t live in Frisco or have kids attending Frisco ISD schools).”
Our Response: Character is the mental and moral qualities distinctive to an individual and Integrity is the quality of being honest and having strong moral principles and moral uprightness. If you read our article, we wrote that my wife has loved your page for many years and that we appreciate all the hard work you put into your page. We made note of the fact that we met you at a few local events and truly believe you are a kind, polite and genuine person. All we did was question how you choose to admin your page which disseminates information to over 20+ followers. That is not an attack on your moral qualities or principles.
Questioning someone is not an attack; if it is, then we are all up a creek without a paddle. We pointed out that the admin of the page, which is you, does not allow any opposing views regarding local political posts. That is not an attack on your moral principles or uprightness. As for people sharing our posts, our page is public therefore, we cannot and will not stop anyone from sharing our posts to any page or group. We also will not close comments, stop discussion, or interactive sharing of thoughts. You share posts/articles on your FRWC page every day. Even though your rules state no posts on political candidates, you share them as informational but don’t allow informational posts regarding the opposing candidates. Ms. Heit, calling you impartial is not nasty and we did not refer to you using bad language. disparaging terms, or foul names. We simply questioned how you choose to admin one of the largest Facebook pages in our community, and that is not an ATTACK on your character or integrity.
Heits 2nd Paragraph: Why am I being slandered? Well, because it is election season, and I am supporting the passage of the Frisco ISD Bond & VATRE ballot measures and the folks who are trying to defame me do not. They are online bullies—the exact type of bullies that I raise my children not to be. Many of them are in this group. I have patiently and repeatedly answered their questions and responded to their twisted facts about the school district.
Our Response: Slander is a legal term that refers to a false, oral statement about an individual that harms his/her reputation or standing within the community. 1) To be clear everything we posted and questioned … ARE YOUR OWN WORDS OR RULES! At the beginning of our article, we stated that you support the BOND and that as election day draws near many residents are searching social media for more information. We never said your supporting the bond was a bad thing. We pointed out you will not find any opposing VOTE NO position on your page. 2) We did not SLANDER or DEFAME YOU IN ANY WAY! Several people contributed to the whistleblower, and we have not asked any one of them how they plan to vote on the issue nor would we. We don’t care that you support the bond, we don’t care if you vote for Harris or Trump, this is America, and it is your GOD GIVEN RIGHT to support any candidate or measure you want!
What we care about is that everyone makes an informed decision, and you have said the same thing. When one of the largest social media community forums blocks information simply because it opposes the admin’s moral principles or moral uprightness, then the admin can’t claim in the newspapers to be impartial. Also blocking comments and asking people if they have questions to private DM you makes me wonder, why not just answer the question in a public forum. It feels like someone is trying to hide something and by blocking views you do not allow for educational discussion which helps members of our community to learn more. In many of your posts you have said you want to make sure residents are INFORMED so let them be INFORMED of the good, bad and ugly and make their own decision. You choose to post about the bond, you choose to shut off comments, you choose to layout your expertise, you choose to have these discussions in multiple social media groups, newspapers and community events. Now when asked a question, you are choosing to play the victim card to your own posts and words.
Heit 3rd Paragraph: For complete transparency, I have put in the work to serve on school district committees for the last 7 years and I understand what our school district is currently up against. Those slandering me for my support of the district have not put that work in and to be honest, they seem to think they know better than our entire District Instructional Support Team. Funny how that is!
Our Response: Since you feel we somehow slighted you on your accomplishments, we’ll let us apologize for that! HEAR YE, HEAR YE… FOR THOSE READING OUR BLOG: PLEASE SEE ALL OF MS. HEITS INCREDIBLE ACCOMPLISHMENTS THAT SHE LISTS OUT IN HER OWN WORDS from the website CheckOutDFW.com. “After moving to Frisco in July of 2015, I led and organized a year-long community effort with the City of Frisco to find the most suitable location for a large multi-acre substation being planned along Legacy Drive. I have served on the Frisco ISD Long Range Planning Committee, the Frisco ISD Facilities and Programs Evaluation Committee and participated in the Frisco ISD Insight program. I also successfully co-chaired the 2018 PAC for the Frisco ISD Bond and TRE and have served on the marketing committee for Frisco FastPacs. I am currently serving on the Frisco ISD District Advisory Council and am a current member of the Frisco Chamber of Commerce’s Leadership Frisco class. In addition, I am helping a new, soon-to-be formed 501c3 charitable organization, Pride Frisco, become established in our community.”
As for your criticism of us that “we have not put in that work” and that “we think we know better than those who have” … 1) we have never claimed to know more than anyone and 2) you have no clue what we or any resident has done or not done so please hold your privileged condemnation. AGAIN, LIKE A BROKEN RECORD, we simply said we believe in educational dialogue to make informed decisions. We have NOT SLANDERED the work you have done or put in with our school district, but you did just slander any voter or about (99% of our community) by saying if they have not done what you have done that, they are not good enough to have an opinion or smart enough to decide how to vote. Some of us don’t have the privilege of Ms. Heit, meaning we do as much as we can for our community in our own way, while facing other issues in our lives.
Heit Paragraph 4 & 5: It’s ok that not everyone wants to support the public-school district’s ballot measures. That’s what freedom and democracy is about. I only ask that everyone be informed and make a decision based off fact and not hearsay or presumed facts.
But it is NOT ok to share a disparaging portrayal of my character and my commitment to spreading kindness in Frisco simply because we disagree on supporting public schools.
Our Response: We agree, vote how want on the district’s ballot measures. Again Ms. Heit over and over calls for “everyone to be informed” yet she won’t let an opposing factual view from the VOTE NO position respond. She implies those on the vote no side are working off hearsay and presumed facts. How does she know that? You are choosing to post about it so just let it play out in discussion and allow voters to make up their own mind. Lastly, Ms. Heit is choosing to play the victim again using big words such as “disparaging portrayal of my character” when we never disparaged her character for supporting public schools. If Ms. Heit is this upset by a single question, then Houston we have bigger underlying problems. We support our schools and teachers, Ms. Heit, we just disagree with the measures. Yet our opinion does not matter nor does 95% of Frisco residents because we don’t have the privilege of serving our school district for 7 years via a committee or our community to your expectation for it to count.
Heit’s last few paragraphs: But regardless of the election outcome, FRWC will remain a place for Frisco residents to come and seek recommendations, ask for resources and politely discuss issues facing our community. It will never, nor has it ever been, a place that fuels divisiveness in the community.
If you do not like this group, you are free to leave. If anyone tells you that they been removed from this group, it’s either because they are a spammer, a BOT, they have aggregiously broken group rules (likely more than once) or they refused to be a Frisco Resident Who Cares and were mean and ugly towards others.
I’m sorry I had to post this in the group to begin with. It’s honestly embarrassing that grown adults act like this on social media (I can only imagine what an example they set for their own children), but despite being a passive person, I will not allow my reputation or my group’s reputation to be hijacked and taken over by social media bullies.
Our Response: Regardless of the election, we stand by our original comments that we believe she is a nice person and seemed very genuine the few times we meet her. Our new page Frisco Texas Freedom Chatter will be open to all views. You can discuss local issues, political issues, post community events but we will not be shutting off comments. We have respect for both sides of the equation.
Ms. Heit, we never said FRWC fuels divisiveness, those are your words not ours! AGAIN, we simply questioned why you will not allow for discussion on local political candidates, propositions, and ballot measures. You post about it then shut everyone down from commenting or don’t approve oppositional posts so that is not impartial and that is all we pointed out. Ms. Heit closing commenting does not allow for others to politely discuss issues facing the community. Lastly, as grown adults we are not sorry about what we posted and when it comes to asking the question of how an admin can claim to be impartial when clearly, they are not, does not make it a personal attack, accusation, slander, or defamatory. THAT IS A FACT based on your own posts, words, and decisions.
You could have chosen not to respond to our article like most do in Frisco, but we want to say thank you for taking them time to write your “victim card post!” It happened just like we said in our blog closing, it would. How did we know? Whenever she feels attacked, Ms. Heit does a “poor as me post” for sympathy.
Now it is time for FWB to set the facts straight, we did not attack you, your character, or integrity in any way, shape, or form. However, we are a little perturbed now and ready to take a bite of the apple after you accuse us of such bad behavior! WE SIMPLY QUESTIONED YOUR ABILITY TO BE NEUTRAL WHEN IT COMES TO LOCAL POLITICAL POSTS. It is okay for you to do interviews with your comments about your need to be impartial, but it is slander if someone else questions you. You choose to put yourself out there, heck you just posted several articles that talked about you in the last few weeks. “Look at me!”
The fact is, you are not impartial when it comes to posts about local elections, candidates, or ballot measures. If FWB’s simple statement hurts your feelings, you have bigger issues to deal with. Having passion for a ballot measure is not a bad thing, many others would struggle to be impartial also in the same position. The difference is the other 99% don’t control or administer a page that goes out to 20K+ plus residents. We like your page; we find it very informative most of the time, you do great things in our community, and you are a well-accomplished Frisco individual which is why people trust you. That trust the residents put in you means you must be even more careful than normal to be impartial or fair. You can’t just type “be informed” and then control the narrative, tell them you will answer questions privately via DM, turn off comments, not allow opposing views, and expect no one to question you publicly. Your accusation that we are a bully is egregious and so is the fact you cannot spell it! You act as if we pillaged you at the center of town in our blog, but you were one of the first to laugh at our post as it went up today. Now… back to our regularly scheduled programming: “The Princess and the Pity Part Post!”
Over the last two decades, social media has transformed how we communicate with family, friends, and strangers. More importantly, it has transformed how candidates approach campaigning and how issues are pushed to the people including ballot propositions. Recently a comprehensive research project published the findings of a multi-year project, led by academics from U.S. colleges and universities and working in collaboration with researchers at Meta. It focused on how critical aspects of the algorithms that determine what people see in their feeds can affect what they see and believe.
These newly published studies from the project also show that social media algorithms used by Facebook and Instagram are extremely influential in shaping users and that there is significant ideological segregation in political news exposure. The result was algorithm adjustments made by social media platforms have been proven to alter the political news their users see and engage with. After reading it we wondered if they should study what power Facebook Admins of “local community group pages” could have on elections. If an admin only allows the dissemination of one side of a political perspective could that change, influence, or alter the readers’ perceptions? Could it influence a vote? Can you guess where we are going with this question?
A little over six years ago, in Frisco, Texas resident Jamie Heit formed a Facebook group called Frisco Residents Who Cares. Today it is a very important communication tool for the residents, the city, and for Ms. Heit! How did the group FRWC come about? Well, Ms. Heit answered that in her post in 2023 when she wrote “I have been the admin of this group since I created it in 2016, only about 6 months after my family and I moved to Frisco in the summer of 2015. The group originated under a different name and was devoted exclusively to a singular (then political) issue: the rezoning of a parcel of land on Legacy Drive that was being eyed as the future home for an 11-acre Oncor electrical substation. The substation was a complex issue that many residents were not happy about, but through many months of respectful discussions with city leaders, many compromises on both sides, and a lot of patience and trust in the processes, a mutually agreeable solution was eventually met. As a result of seeing what being an informed, respectful and involved resident could do, I decided to keep my group going. I renamed the page what it is today and have kept it going as a place for residents to connect and to share what’s happening IN, AROUND and TO the City of Frisco.”
My wife has loved the group for many years, and we do appreciate all the hard work Ms. Heit puts into being an admin for such a large page. We have met her before at a few city events and she was very kind and polite, and we believe she is a genuine person. With that said this is not personal at all, but when we receive over a dozen emails from residents, we have to offer a fair assessment of their concern about the dissemination of information on her page. My wife has mentioned a few times that as politics has become more divisive, she feels that the FRWC page has implemented some “Heit’end Controls!” The rules for the page state, “FRWC is not a platform to promote other Facebook groups, religious institutions, or political candidates.”
While Ms. Heit likes to claim to be impartial and have a respectful stance to ensure the information shared with the community is beneficial, it often appears to be a very one-sided perspective and that is Ms. Heit’s perspective. Residents must decide right now whether to Vote For or Against the Frisco ISD Bond & Vatre. Many residents are searching on social media to learn more about the pros and cons of the bond. We have seen at least 10 to 20 posts supporting the Vote For PAC posted by Ms. Heit on her FRWC page. We have yet to see, even 1 post for the Vote No position on FRWC. Why is that?
Ms. Heit mentions in her very first post she is in full support of the bond, why would she want anyone with an opposing view AGAINST the bond to post on her page to her 20.7K followers? She has 100% Heit’end Control over what is disseminated to her followers. In one article she claims she must be impartial and respectful, but the truth is, she can’t claim to be when she blocks the opposing view. She can require it to be a factual opposition and if it is she should allow for it to be posted.
On October 21, Heit posted for anyone looking for “factual information” about the bond propositions that were unable to attend the community presentations they could watch The Frisco ISD apple podcast with Dr. Todd Fouche, Kimberely Smith and Scott Warstler. If you don’t have a kid in the district, you may not realize this is the district’s own podcast, not an independent podcast about Frisco ISD. Heit fails to mention in the quick snippet on her post that Fouche is the Deputy Superintendent, Kimberly Smith is the CFO, and Scott Warstler is the Chief Operations Officer for FRISCO ISD. Obviously, the podcast will be in support of the bond 100%!
Then on Oct 22nd, Heit does a long post on FRWC about how she has seen questions and so much “MISINFORMATION” on social media today about the bond/propositions and states “I decided to post an explanation of the ballot items here as well.” At least in this post she did ALERT residents she served on the Bond Exploration Committee for the past year with other members and ends her statement with “WHY THEY ARE NEEDED, WHAT THEY WILL ACCOMPLISH AND HOW THEY WILL IMPACT YOU.” The “Heit’end Controls” are in action as there is no opposing view allowed to do an individual post.
What is the most offensive about this post is her closing which states “Lastly, I am closing the comments only to prevent misinformation from being shared. If you have questions, please feel free to DM me.” Heit’end controls any opposition to respond, she doesn’t answer residents’ questions publicly but in private DMs, and that right here…IS NOT IMPARTIAL! As admins of Facebook pages when you have the power to change an election you have a GREAT RESPONSIBILITY to be fair and Ms. Heit while we respect you, you are from FAIR!
Are the “Heit’end Controls” new on FRWC – absolutely not! In a post-dated April 13, 2023, Ms. Heit talks about the upcoming municipal and ISD contested races. She boldly states “THIS ELECTION IS A PIVOTAL POINT IN FRISCO’S HISTORY AND IN THE FIGHT TO KEEP FRISCO ISD ONE OF THE STRONGEST SCHOOL DISTRICTS IN THE STATE.” She goes on to say she encourages every resident to do THEIR OWN RESEARCH, and how we must remember this is non-partisan.
She continues a few things I ask myself when looking at candidates (like we are too dumb to know what to look for) is 1. Which candidates are supported by OUTSIDE MONEY? Will a candidate with OUTSIDE POLITICAL MONEY truly have the BEST INTEREST in Frisco/Frisco ISD? Can we say, “pot calling the kettle black!”
Ms. Heit, as a proud supporter of the bond, would you like to tell us HOW ALL THE OUTSIDE MONEY DONATED FROM SUBCONTRACTORS WHO STAND TO MAKE MILLIONS OFF THIS BOND PASSING, WHICH HAS FLOATED THE VOTE FOR FRISCO ISD PAC, is in our BEST INTEREST? The wind is blowing in a new direction this year for Ms. Heit, and we are guessing she does not want us to ask the “best interest” question this year.
Ms. Heit’s background is in Public Relations and Marketing with an emphasis on media relations and we think she is a phenomenal marketer. She should be very proud of her accomplishments including the most recent FRWC Community Gathering. Ms. Heit helped small businesses, worked with locals to get people out to meet each other, and oh by the way she was also going to have Frisco ISD leadership there to present information on the upcoming bond. Of course, not only did she get messages out online, but she took it to the people on the streets. We received numerous emails after the event there was a clear message being presented and it again was very one-sided.
In closing, we know Ms. Heit will probably play the victim card and say that we are beating her up once we publish this article but that is not our intent. While we truly respect and appreciate Ms. Heit, as a fellow resident, one thing is clear, Ms. Heit uses FRWC as her own personal pulpit. Heit carefully cultivates a marketing message for each post that reflects her views but sells it as an educational post for voters. She does not allow the opposition to post on her page and falls back on her rules of no politics or political posts. For example, in one of her posts from April 18, she writes “Admin Note – the following is an excerpt from the DMN article. It is not my (FRWC admin) words nor necessarily my opinion, but that of the editorial board of the DMN.”
Ms. Heit often posts pieces from newspaper articles that support her candidate or viewpoint. Crafted with care, she will never come out and say she is against the other candidate or viewpoint, but you will not see any posts supporting the narrative for those she opposes unless it is a negative piece. If Heit truly wanted to be impartial, she would have let both sides present and show her support in the comments for the position or candidate as a resident.
Another example was in 2021 when Ms. Heit did a post for a political candidate forum, and she tagged 4 others. The post starts off looking like a forum announcement. She talks about how Frisco has low voter turnout and encourages everyone to talk to the candidates all the while knowing they won’t. Heit’s support is clear by the tags and her last line I am more than happy to talk with anyone about who I support. If this was universal, why not tag all the candidates? During the election cycle, you didn’t see any posts on the FRWC Facebook page supporting candidates who were not tagged in her post. They may have been supportive in the comments but not individual posts.
Instead, she uses her position as the ADMIN to gain trust knowing her position does and will have influencing the vote. Just look at her post on Frisco ISD Parents where she starts the post with “Many of you may know that I am the admin for a Frisco Community Facebook group called Frisco Residents Who Cares.” Her statement is very calculated and said at the opening to gain immediate reader’s trust. She then promotes her community gathering not mentioning that the ISD board will be there but as soon as you as click the link to her “event” you will learn that.
What is our point? The “Heit’end Controls” on FRWC’s Facebook page are not impartial or a free flow of informative information. The fact is, FRWC is her page, and Heit can do, post, accept, and deny anyone or anything she wants. All we are asking for is transparency from Ms. Heit. Be clear and honest to the public that it is a page that supports her and her like-minded friends’ opinions and views and acknowledges that she markets it to others exceptionally well. We all as a community have to realize words are powerful. When you have control of a page with 20+ followers and want to claim to be impartial then be impartial! If you want to offer your view and only your view, then do so. Shutting off comments so that residents can’t speak or question you when your rules read, “Let’s try and make this a safe, informative, and welcoming place for residents to come to on social media. Be a part of the solution, not a part of the problem” is a huge problem. You said in 2023 to residents “Do your own research” but now you are preventing that ability by not letting both perspectives be heard and communicating on the largest community forum we have in Frisco.
Duly noted, thanks
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