Rain, rain go away, come again some other day!  Many were hoping and wishing for that back on August 22, 2022.  The metroplex had a few days of intense rain and the overcast sky gave off a humble gray tone.  By mid-morning to everyone’s delight a glorious glow from the sun appeared from behind the two-tone gray moving clouds.  This was going to be a monumental day for Frisco as the PGA of America unveiled its new $33.5 million dollar headquarters.  Along with the new headquarters, Forbes Magazine reports the 600-acre campus will include two 18-hole courses, Fields Ranch East and Fields Ranch West, plus The Swing, a 10-hole, par-3 short course.

There is no doubt the PGA was an extraordinary WIN-WIN for Frisco.  It was reported that the deal included a $90 Million abatement, which means the PGA won’t pay property taxes for at least two decades.  The economic impact is expected to be $2.5 BILLION over the next 20 years for North Texas according to a State of Texas study.  PGA President Jim Richerson said, “the new HQ will be a first-of-its-kind golf laboratory that offers the best in professional development for our nearly 28,000 PGA professionals.”  The big draw for the PGA was the opportunity to create a destination instead of the standard office development. 

Surrounding the PGA campus will be the Omni PGA Resort which Texas Monthly reports will be the second largest resort in Texas at a cost of $520 million.  A pedestrian promenade will link the PGA to its neighbor, The Link, a $1 Billion-dollar mixed-use development featuring office space, dining options, and green park space.  The 240-acre master-planned project is the brainchild of Dallas-based investor/developer Stillwater Capital. 

The entire project is nothing short of extraordinary and I wanted to know how did it end up in Sports City USA?  I found an amazing article by LocalProfile.com that talked about how in 2014 a local dad convinced The PGA to move to North Texas.  David Ovard’s two sons had a natural talent for golf but there were a limited number of courses available for teen boys to practice.  He felt like Sports City USA forgot one major sport, Golf!  It started with a napkin, some connections to important people, and a father’s determination to give his two boys and other teens a chance to achieve their golf dreams. I was stunned to learn that one man had the idea and the golf drive (a long-distance shot) to make it happen. 

I had no idea the project dated back to 2014 or that the first visit by a PGA official to tour sites was in 2015. In 2017 city officials and local movers and shakers traveled to North Carolina for a championship PGA event to talk with PGA officials. The turning point was in 2018 when Omni Hotels & Resorts,  local Dallas-based developer & investor Stillwater Capital, and Woods Capital came together and committed to the project. This commitment is what helped to solidify an amazing win for so many.

Stillwater Capital is a co-owner in PGA Frisco today and is owned by Robert Elliott. In reading several articles that name stuck out to me. Elliott also owns a full-service real estate brokerage called The Associates which was formed in July 2016. While sitting in my favorite lazy-boy recliner, I glanced at a timeline I had written on a little notepad with my old teeth-marked pencil (old habit) sitting on the side table.  In November 2017, just a few months after that official visit to North Carolina, Cheney’s Real Estate Group joined The Associates, owned by Robert Elliott. Based on that relationship, Cheney had to file affidavits to recuse himself from discussions in executive session.  Filing the affidavit was 100% the right thing to do!  There was one thing that puzzled me, did the new relationship give Cheney behind-the-scenes access to these 3 world-class developments since he shared an office with Stillwater Capital and worked with The Associates?  Did he recuse himself as Mayor from all conversations or meetings with developers and did he recuse himself from council discussions, due to his relationship with Stillwater Capital?  What is the city’s policy when it comes to conflicts of interest?  What is the State of Texas policies when it comes to politicians and potential conflicts of interest? 

There is one thing for certain, after the Win-Win of the PGA the goal to become Sports City USA was complete. Its fantastic for local residents, businesses, future teen pro golfers and for the City of Frisco and the State of Texas.