Analyzing an Ethics Complaint

In 2021 several Ethics Complaints were filed by residents involving those who serve on the city council.  One of those complaints was filed by Frisco resident Ms. Rouse and was against Mayor Jeff Cheney.  It alleged that the mayor used his city email for political campaign purposes to support then-candidate Angelia Pelham.  It pointed to a Facebook post by the Mayor on May 25, 2021, where he states he asked each senior member of city staff, “In the runoff race which Place 3 candidates have asked to meet with you?”   He then proceeded to publicly publish the responses in a Pro Angelina endorsement on his official Mayor Jeff Cheney Facebook page.

Review of Mayor Jeff Cheney’s Sworn Response:

Mayor Cheney states in his sworn response that the complaint does not comply with the requirements for filing a complaint and that Ms. Rouse did not provide a statement of facts but instead offered her statement of opinions, assumptions, and allegations, and none were not supported by facts or evidence.   FACT: First Exhibit A,  Ms. Rouse pointed directly to the mayor’s post on May 25, 2021, which that acknowledges on May 24th he used electronic media and sent a message to every senior staff member and then published their names and answers to his question. 

Second, he proceeds to state that none of the responses were a result of his city email (he texted them) so that part was factually false.   TRUE: He texted senior staff and her reference in the complaint was he used city email.   OPINION: One could argue the mayor tried to mislead the public in his social media post when he says he sent it via electronic communication because most would assume that he alluding to email.  

On his social media post, he notes that any city staff response is part of the official city record and subject to Public Information Requests.  In his written sworn response, he noted that he was not asking any of the senior staff to support a candidate.   TRUE: His social media post is correct in that Senate Bill 933 & 944 states work-related text messages sent by public officials (the mayor to senior staff) are a matter of public record even if sent from their own personal device or outside work hours.   OPINION: He said he was not asking them to support a candidate, but he did not explain why he was asking the question.  So the senior staff had no idea if it was a personal question if he was asking for city purposes, and/or asking on behalf of his position as Mayor.  The mayor did not tell them ahead of time he was going to use them in a social media post where he intended to support a candidate.  Had he been upfront with city staff about his intentions they may not have chosen to respond to his text. 

Third, he states in his response that the complaint on its face does not state a violation of the ethics laws.   FACT: Ms. Rouse in the third paragraph of her complaint stated the section and specific portion of the City Ethics Code she believed the Mayor had violated (Sections 6, 7, 8, and 9).  OPINION: Now we are common folk and no legal eagle but upon review, it is our opinion the Mayor most definitely violated Section 7 of the City Code of Ethics Section A (1) which talks about influencing subordinates and states a city official shall not directly or indirectly, induce or attempt to induce any subordinate of the Official to participate in an election campaign or to engage in any political activity related to a candidate or issue.  Also, it is our opinion he violated Section 8 of the city code of ethics which states a city official shall now knowingly assist or induce or attempt to assist or induce another city official to violate any provision of the Code of Ethics. 

In the mayor’s sworn response to the complaint, he said citizens were asking him if city staff had met with any of the candidates and argued they had the right to know.  OPINION: He is partially correct, and he should have told each resident they can file a Public Information Request (PIR) requesting that information from city staff, city management, and the city council.  However, say 5, 10, or even 100 citizens asked that question it does not mean the mayor should use that in a campaign support message for a candidate.  He did not post these responses in an FYI public information message.  He published these responses in a political endorsement for Angelia Pelham on his OFFICIAL MAYOR JEFF CHENEY Facebook page where he tagged the OFFICIAL Facebook page for Angelia Pelham for Frisco and in the last sentence he says make your voice heard, vote Angelia. 

Going back and watching the city video for this meeting, Cheney read the agenda item and then made a few statements.  Cheney started by saying the complaints should have facts, not allegations, and he denied any wrongdoing.  He also stated it does not allege facts sufficient to constitute a violation of the ethics policy.  Then he recused himself and Bill Woodard, Mayor Pro Tem took over.  They received advice from the city attorney, opened the public hearing for citizens’ comments, then some of the council gave feedback.  One member of the council noted that any complaint should have contained a sworn affidavit and that she needed to have a lawyer help her.  Then Bill Woodard (Mayor Pro Tem) said “I know every member up here has spent a significant amount of time reading these complaints over the weekend, discussing them with the city attorney, then discussing them tonight in executive session again with the city attorney”  – wait, what?  Bill Woodard admitted to discussing the complaints before the City Attorney would have met with them at the City Council in executive session at its next regular meeting to present a written report describing in detail the nature of the complaint, and the attorney’s assessment of whether the facts as alleged constitute a violation of the ethics laws.”   So that leaves us asking, who discussed it over the weekend?   How can we be sure there were no back-door deals made for a vote?  The issue is perception and transparency.  If the city does not follow its own process written in its Code of Ethics then how can we trust the process?   Why does a citizen with a true concern need a lawyer to file an ethics complaint, last I checked we the citizens voted you in and you work for us!  Now we have no voice without an attorney.

The council agreed in a 5 – 0 vote to dismiss the complaint.  Now let’s look at the shady shit that makes the Ethics policy bogus!

Frisco’s Transition from Then to Now

Thirty-four years ago, a car drove into town carrying a man named George Purefoy. When he arrived in Frisco, the population was around 5000 and it had one red blinking traffic signal at the corner of Preston and Main Street. Purefoy was named Frisco’s first City Manager. At the time he took over the helm, the city was essentially broke, which lead to some budget cuts and staff reductions. In many articles, he said employees referred to him as the “hatchet man.”

One of the most important goals for George Purefoy was to build a strong foundation in the city so it too had an opportunity to grow and compete with cities like Plano. He strongly believed he had to find the “right professionals” to head the various departments in the city. As a leader, he felt it was incumbent upon himself to set the tone and be the example of what a professional city manager should be. Purefoy had a vision for the city that included growth, potential, and future developments.

One of the first “big” projects to hit Frisco was Stonebriar Mall in 2000. Frisco had to compete in the bidding process against Plano to win the Stonebriar development. Purefoy knew that was not going to be an easy fight. He also knew what kind of economic engine it would be for the future city. Purefoy believed sports, tourism, and private-public partnerships would be what sets Frisco apart from surrounding cities. He was right and, just around the corner were future landmark developments that would forever change the landscape of Frisco.

When Purefoy announced his retirement in 2021, it was important to him and many others that the new city manager continued the “strategic vision” for the city. Ask anyone walking down the streets to heavy hitters in the city about the Legend George Purefoy, and you’ll hear he was a salt of the earth, behind-the-scenes guy. He had a reputation for being kind, soft-spoken, trustworthy, creative, and with integrity, and most of all, he was dedicated to getting projects done.

The reason it is important to tell you about George Purefoy is that he was the mastermind that set the tone for this city, its employees, and the citizens. Mayors and council members would come and go over the years, but Purefoy was here for the long run and had the biggest impact on the city over time. No one is willing to question his motives and intentions.

It just makes us wonder if he knew some of the shady sh*t that was happening around him here?

The Frisco Chronicles – Introduction

Driving up the Dallas North Tollway (DNT) towards Frisco, Texas all you can see are the rows of new developments that line the feeder roads. Gone are the days when Frisco was a residential bedroom community of North Texas where most locals had to commute to a nearby city for work. Stop and talk to the original Frisconians, and they can tell you Frisco dates back as far as the 1840s and was once located along The Shawnee Trail, also known as The Texas Roadway stretching from Texas up to Missouri. Later it would be called the Preston Trail (hence the name Preston Road).


Fast Forward to 1908, Frisco incorporated, and had grown to a population some estimate to be 1000 people. Around 1940, Frisco became part of “the great cotton belt”, which was unique in that it was nestled in both Collin and Denton County. Around the 1970s, the cotton gin business began to dwindle, and real estate developers and their investors began buying cheap land bordering Preston Road. By 2000, Frisco had grown to almost 34,000 residents; in 2019, the city had over 200,000+ residents. Frisco was no longer that little town outside of Dallas. It was on its way to becoming named one of the “Best Places to Live” in the nation.


What changed and spurred this growth? The answer depends on whom you ask. In my opinion, the change began in 1994 when State Highway 121 was extended along with the extension of the DNT to 380 in 2007. You then add Stonebriar Mall in 2000 at the intersection of 121 & DNT and life becomes easier for those in the suburbs of Big D. Frisco’s city manager at the time realized it was time to develop a long-term plan for the city, and they began to focus on sports. They added the Frisco Rough Riders in 2003 and in 2016 America’s Team, The Dallas Cowboys moved in. Development became key and everyone wanted a little piece of the pie.


Today, if you ask residents if they love Frisco, you will get mixed reviews. The original Frisconians believe the city has lost the heart and nostalgia of what it once was. Frisco leaders have forgotten that the heart of Frisco is and will always be its residents. For the last several years, the biggest complaint from residents is density which is the number of people living in a particular area and an important aspect of how a city functions.


In 2019, the Dallas Morning News did an opinion piece by Sharon Grigsby about how residents are tired of bright-and-shiny change, and they are working to become more effective in fighting city hall and the city council. Now in 2023, Frisco is congested with traffic on most side streets, major intersections, and feeder roads exiting the highway. Yet, residents continually hear from the council about how their traffic studies tell them these developments will not affect them. Residents are now calling it “BS” and are demanding change, and many believe it starts with the head of the snake, Mayor Jeff Cheney. So, who is Jeff Cheney?