Frisco’s Transition from Then to Now

by | Feb 5, 2023 | City Council, George Purefoy, Mack Borchardt, Politics

Thirty-four years ago, a car drove into town carrying a man named George Purefoy. When he arrived in Frisco, the population was around 5000 and it had one red blinking traffic signal at the corner of Preston and Main Street. Purefoy was named Frisco’s first City Manager. At the time he took over the helm, the city was essentially broke, which lead to some budget cuts and staff reductions. In many articles, he said employees referred to him as the “hatchet man.”

One of the most important goals for George Purefoy was to build a strong foundation in the city so it too had an opportunity to grow and compete with cities like Plano. He strongly believed he had to find the “right professionals” to head the various departments in the city. As a leader, he felt it was incumbent upon himself to set the tone and be the example of what a professional city manager should be. Purefoy had a vision for the city that included growth, potential, and future developments.

One of the first “big” projects to hit Frisco was Stonebriar Mall in 2000. Frisco had to compete in the bidding process against Plano to win the Stonebriar development. Purefoy knew that was not going to be an easy fight. He also knew what kind of economic engine it would be for the future city. Purefoy believed sports, tourism, and private-public partnerships would be what sets Frisco apart from surrounding cities. He was right and, just around the corner were future landmark developments that would forever change the landscape of Frisco.

When Purefoy announced his retirement in 2021, it was important to him and many others that the new city manager continued the “strategic vision” for the city. Ask anyone walking down the streets to heavy hitters in the city about the Legend George Purefoy, and you’ll hear he was a salt of the earth, behind-the-scenes guy. He had a reputation for being kind, soft-spoken, trustworthy, creative, and with integrity, and most of all, he was dedicated to getting projects done.

The reason it is important to tell you about George Purefoy is that he was the mastermind that set the tone for this city, its employees, and the citizens. Mayors and council members would come and go over the years, but Purefoy was here for the long run and had the biggest impact on the city over time. No one is willing to question his motives and intentions.

It just makes us wonder if he knew some of the shady sh*t that was happening around him here?

Who Is Jeff Cheney

by | Feb 3, 2023 | Cheney Group, Mayor Jeff Cheney, Politics

Jeff Cheney is a man with a diverse and successful career path. Back in 1998, he was a Senior Associate for Price Waterhouse Coopers. In 2000 he became the Director of Portfolio Operations for Highland Capital Management.  Two years later, he joined Keller Williams forming The Cheney Group. Then in 2007, he became a councilman for The City of Frisco and served until 2016. During that time, around 2014 to 2015 he also became the President of Earth 911. 

As his council term came to an end, Cheney decided to run for Mayor of Frisco, which paid off as soon as he won the election. In May of 2017, he officially became Mayor Jeff Cheney for The City of Frisco. Then in November of 2017, The Cheney Group joined The Associates, owned by Robert Elliott.  In 2021, The Cheney Group moved one more time to join Monument Realty Group. 

You thought we were done?  Cheney also served as the owner of Frisco-Online.com from 2004 to 2017.  In 2017, Frisco Online merged into Lifestyle Frisco that Cheney maintains a partnership. Today, Lifestyle Frisco touts on their website they are the guide for “What to Do, Where to Go, and Who to KNOW” around Frisco! In 2021, Jeff Cheney told David Arkin with CheckoutDFW.com that shortly after his second child was born he unloaded their life savings to buy FriscoOnline.com, and looking back, what a smart investment, it was. He went on to say that FriscoOnline.com was hitting 4-5 million page views a month which played a big part in his real estate business.  Finally, Jeff is known to love Yoga and his family owns Hot Body Yoga in Frisco.

Some might say when he took office in May of 2017 that Frisco became Cheneyville and a sanctuary for wealthy people!  He is known to love urban planning and development and has been quoted many times that he loved how Frisco was a blank slate.  Cheney takes great pride in that he helped plan out the remaining space in The City of Frisco.  One key thing he wanted to pass was an ordinance that future developments have a certain percentage of open space.

Unfortunately, Cheney has advocated for growth and big named developments all while ignoring residents’ calls to slow down!  Truth is, some of these developments are great for the city and its residents, and then some leave people to question, why did Mayor Cheney and the City Council approve that?

In the last few years, Frisco has been recognized as the fastest-growing city in America, and the best place to live by Money Magazine.  Without a doubt, Jeff Cheney has played a big role in Frisco! The only question now is, did Cheney do all this for the residents, or did he do it for himself?

The Frisco Chronicles – Introduction

by | Feb 1, 2023 | George Purefoy, Politics

Driving up the Dallas North Tollway (DNT) towards Frisco, Texas all you can see are the rows of new developments that line the feeder roads. Gone are the days when Frisco was a residential bedroom community of North Texas where most locals had to commute to a nearby city for work. Stop and talk to the original Frisconians, and they can tell you Frisco dates back as far as the 1840s and was once located along The Shawnee Trail, also known as The Texas Roadway stretching from Texas up to Missouri. Later it would be called the Preston Trail (hence the name Preston Road).


Fast Forward to 1908, Frisco incorporated, and had grown to a population some estimate to be 1000 people. Around 1940, Frisco became part of “the great cotton belt”, which was unique in that it was nestled in both Collin and Denton County. Around the 1970s, the cotton gin business began to dwindle, and real estate developers and their investors began buying cheap land bordering Preston Road. By 2000, Frisco had grown to almost 34,000 residents; in 2019, the city had over 200,000+ residents. Frisco was no longer that little town outside of Dallas. It was on its way to becoming named one of the “Best Places to Live” in the nation.


What changed and spurred this growth? The answer depends on whom you ask. In my opinion, the change began in 1994 when State Highway 121 was extended along with the extension of the DNT to 380 in 2007. You then add Stonebriar Mall in 2000 at the intersection of 121 & DNT and life becomes easier for those in the suburbs of Big D. Frisco’s city manager at the time realized it was time to develop a long-term plan for the city, and they began to focus on sports. They added the Frisco Rough Riders in 2003 and in 2016 America’s Team, The Dallas Cowboys moved in. Development became key and everyone wanted a little piece of the pie.


Today, if you ask residents if they love Frisco, you will get mixed reviews. The original Frisconians believe the city has lost the heart and nostalgia of what it once was. Frisco leaders have forgotten that the heart of Frisco is and will always be its residents. For the last several years, the biggest complaint from residents is density which is the number of people living in a particular area and an important aspect of how a city functions.


In 2019, the Dallas Morning News did an opinion piece by Sharon Grigsby about how residents are tired of bright-and-shiny change, and they are working to become more effective in fighting city hall and the city council. Now in 2023, Frisco is congested with traffic on most side streets, major intersections, and feeder roads exiting the highway. Yet, residents continually hear from the council about how their traffic studies tell them these developments will not affect them. Residents are now calling it “BS” and are demanding change, and many believe it starts with the head of the snake, Mayor Jeff Cheney. So, who is Jeff Cheney?