Density is generally defined as the amount of residentialdevelopment permitted on a given parcel of land. Typically measured in dwelling units per acre – the larger the number of units permitted per acre, the higher the density; the fewer units permitted, the lower the density. Smart growth can reduce air and water pollution and preserve open space. Compact development that uses land efficiently is integral to creating neighborhoods that offer convenience, value, and a high quality of life. Density has always been and will always be a hot topic in Frisco among residents. So what is Mayor Cheney’s take on density?
Let’s get in our DeLorean and take a trip back in time to 2017.
In 2017, Jeff Cheney who was running for Mayor made a video on Density. He said the maximum build out was 350,000 residents, but that is not what people moved to Frisco for. People moved to Frisco for the quality of life and in order to protect that we need to build towards the original goal of 280,000 residents. We need to build out with world class level development’s with more open space, less multi-family all over the city and an overall less dense environment. Did someone just hit with me brick? Did you say LESS MULTI-FAMILY throughout the city? What have you approved the last 6 years? Mixed use with multi-family!
Where are we in 2023 then on density in Frisco? Currently we sit with an estimated population of 227,426 residents based on the city’s website. What are the projections now based on how Mayor Cheney has been “developing” our city? The current buildout population is estimated to be 325,000 by 2040.
What happened to protecting our quality of life? What happened to less multi-family?
Now to his credit he said in 2017 we need world class developments – and we have achieved that due to many amazing people, although Jeff would like to you to believe it is all him that made it happen. He said it is primarily a “political dog whistle used at election time for political mailers.” That must be why it appears on this his 8.5 x 11 full color Choose Cheney mailer sent out to Frisco residents last week. We immediately noticed “reduced the population projections at build out, from 450K to 325K” – what happened to 280,000 and protecting the quality of life and reason people moved here?
Then he said when you educate people, what? Over the years he has said that over and over, I don’t need to be educated Mr. Mayor as I understand it quite well and probably better than you do sir. Another example is when Edgestone residents organized last year and fought the developer who was going to try and sneak in town homes as part of their neighborhood. In front of him, resident after resident said we don’t want town homes and his response was let me tell you what you want, let me educate you as to why this is good for your neighborhood. Mr. Mayor let me educate you sir, maybe LISTEN TO THE RESIDENTS. What happened to 280,000 and less multi-family? Resident after residents has stood before our mayor and council telling them what we the residents want. Local resident, Mr. Pvale said it best and we agree with him. (If you need insurance look him up, and support local business) Does it matter what “WE” the residents say? No, and that is why one might think or say our Mayor was bought by developers.
The last thing Mayor Cheney said was it was IRONIC that people who consider themselves CONSERVATIVES don’t look at the economics behind these developments and how it is driving our tax bills down. What does being a conservative have to do with any of this? Does he really think it is just conservatives who don’t understand the economics behind these developments? Mayor Cheney my tax bill has never gone down in 16+ years of living here. In fact I just got the notice from the appraiser and they went up the max 10% so please show me where this multi-family you speak of has lowered my tax bill? That is the biggest crock of shady shit ever!
So what does Mayor Cheney want to do to our city with his last term if re-elected? Just listen to him explain it himself below and remember the proof is in the pudding as my mom used to say.
Cheney has lied to us since 2017, and his talking points change as much as wind direction does in Frisco. The truth is he wants his last term to be about what it has been about for 6 years… himself! Do residents want to live in a city where we test the limits of what our city is capable of? What will we be left with? Not the 280,000 maximum density he said we should build out to in 2017. We are going to be a city of multi-family nightmares. I didn’t buy a Money Pit, but the longer I live in Frisco I feel like I am paying a money pit of taxes, and my city is being overrun by Cheney and his developer dipshits.
How do politicians win an election? Successful candidates must persuade voters they deserve their individual votes and garner critical votes from current friends and current followers. Every political campaign has ups and downs and sometimes they just go sideways. Locals will tell you they were surprised to see they had a choice this year for Mayor since previously Cheney ran unopposed. Others would say its a “Long Shot” but there is power in grass roots movements. Cheney said at one of the debates the reason he needs these “large donations” is to run a campaign like his it takes big bucks. Sometimes its not just about the money, it’s about the desire for change and truth that can set things in motion depending on the political climate. Cheney is right, the easier way would be to simply “buy an election!”
With all the drama surrounding the city and the Frisco Fire Department, it makes you wonder what is Cheney thinking? Cheney constantly touts we are the “Safest City” and he holds the Police Department in high esteem, which he has mentioned many times. However, he has not said much about our Fire Department in quite a long time. Looking back at Cheney’s words in 2017 we must ask how is this all sitting with him today? He has been silent on defending our fire fighter first responders and that is not sitting well with me.
Benjamin Franklin once said these powerful words, half a truth is often a great lie. The Armstrong Lie is a powerful documentary about Lance Armstrong, a sports legend who won the Tour de France seven consecutive times from 1999 – 2005 after surviving stage 3 testicular cancer that had spread to his lungs and brain. Armstrong will go down in history for committing one of the best kept lies in sports history while he amassed a fortune from the sport and its sponsors. Over the years he was plagued with rumors that he was doping or using performance-enhancing drugs which he denied emphatically. Then a teammate became a whistleblower which caused Armstrong to be stripped of his titles, sponsors ditched him, and he faced several legal cases. So why did Armstrong lie? Why did he risk losing it all if it ever became public? Sports writers and enthusiasts have questions for years, but will we ever really know the truth?
The art of lying is among the most sophisticated accomplishments of the human mind. Children must learn how to lie, how to assess the reactions of the listener, and how to adapt a story to fit a believable narrative. Kids also need to learn how to decipher a lie to protect themself. Learning to lie during the impressionable years of our life is why some adults conquer the art of lying. But are all lies bad lies? Studies have been done for years to answer this question. I was blown away when I read one article that said there were 10 types of lies or deception. In Armstrong’s case he lied by omission (partial truth), used lies of falsification (lie to get attention or sympathy), told bold face lies (one tells a lie, and everyone knows it’s a lie), used lies of exaggeration (lies based on some truth), and he was a pathological liar (lies for no apparent reason).
Lies, regardless of whether they are big or small can cause a physical change in our bodies. It can trigger increased heart rate, high blood pressure, and elevated levels of stress hormones in the blood. It can also cause dry mouth, upset stomach, vomiting, sweaty hands, nervous facial twitches or hand twitches and can cause your skin to break out in a rash or turn red. I know what you are thinking right now, where are we going with this Shady Shit? Well forum after forum Mark Piland mentioned transparency and how he wanted to put in place an ordinance, like the City of Plano’s that said if you received over $1000 from any individual you could not hear any case or be involved in any discussion that could come before the council to avoid a conflict of interest or perception of wrongdoing. You can still accept large donations, but you just can’t be involved in items that come before the city – seems simple and common sense.
At one debate Cheney said campaigns are expensive and without donations it would be hard to run a campaign of this magnitude. This go around I have received a postcard, a magazine, and newspaper all with Mayor Cheney’s “Vote for Me” message. Unless you are living under a rock everyone knows who Mayor Cheney is, his record, and his accomplishments, so why is there a need to spend that kind of money? At the forum, Cheney responded and said Plano’s ordinance was put in place two years ago after all their developments were done or largely done. He said he spoke to a Plano elected official recently (no name mentioned) about their policy and the official told him that the ordinance is not even enforceable, there are no teeth to it, and it was put in place because of a political ideology in their community who was having a tough time getting traction for their candidates that they wanted to support. Now they have a situation where PACs and Super PACs along with other special interest groups lead the outcomes in elections. Watching the forum, I noticed Mayor Cheney would twitch his hands, blink his eyes and his face would turn red so it made me wonder, was he lying?
The morning after the forum I woke up, had coffee and white powdered donut (love those), and talked about the Forum with my wife. While we were perplexed we let it go and went on with our life because we did not think for a minute this was some smoking gun. Several days went by and we got an email from a follower who said they too were curious about Piland’s idea and Cheney’s response, so he emailed the Plano City Council. He forwarded us the emails and responses and that is when I the light bulb turned on. The whistle blower asked which one of the council members spoke with Mayor Cheney, could they confirm or deny his statements made at the forum, and what is their personal feeling regarding the ordinance. Surprisingly several responded and all of them had a similar consensus. We are publishing the first two responses in full below as we just don’t have time to post them all.
Shelby Williams responded, “the ordinance truly does have no teeth—that’s something I’d like to fix.” Williams went on to say, “ Whomever Mayor Cheney spoke to from Plano was not correct, A) The only political ideology that drove the campaign finance ordinance was the desire to rein in the massive amount of commercial developer money influencing Plano’s elections and B) while it was argued that the ordinance would cause PACs to dominate our elections, it never happened. After the ordinance was adopted, PACspending went down significantly. He also said he wrote about this in 2021 when the new council proposed to repeal the ordinance. Here’s my article from then, which includes links and screenshots to more data: https://shelbyhwilliams.com/campaign-finance-recusal-ordinance-up-for-repeal/.”
Anthony Ricciardelli (Place 2) responded, “I voted for the ordinance when we enacted it, remain a big fan of it, and believe that it is meaningful. I agree that there are still loopholes in it, unfortunately. I would like to close those loopholes. Respectfully, I don’t think it would be prudent for me to comment on something attributed to a different council member. I can tell you that I’ve never said anything like the statements that Jeff Cheney attributes to someone on the Plano City Council.”
Like we said earlier, lying is an art form!
TRUE: Mr. Cheney was correct that there is a loophole in the ordinance that needs to be fixed and they hope to do fix it in the near future.
LIE: Mr. Cheney said it was put in place by a political ideology in Plano’s community that was having a tough time getting traction for candidates that they wanted to support. Williams said it was to rein in the massive amount of commercial developer money influencing Plano’s elections.
LIE: Mr. Cheney said they now have a situation where PACs and Super PACs along with special interest groups lead the outcomes in elections. Williams said after the ordinance was adopted, PACspending went down significantly.
Martin Luther King, Jr., once said “A lie cannot live” and he is right. Lies may take care of the present but they have no future. If you tell one lie and get caught then all your truths become questionable. I have always believed that when someone lies to you what they are really telling you, is that you were not worth the truth. That is a slap in the face, it tells you what they think of you and how little they value you or think you are worth to them. In the end we are left with one question, Mayor Cheney, who did you speak to on the Plano City Council that you quoted at the forum?
In the 1998 movie Primary Colors, John Travolta plays Governor Jack Stanton who is running for President, and he said, “I’m going to tell you something really outrageous. I’m going to tell you the truth.” It would be refreshing if more people would tell the truth. We laid out some cold hard facts about Frisco Registered Voters and Elections in Vote For Pedro that should scare the hell of those us who call Frisco home. Early voting starts in a week and out of a population of 218,314 people we can expect maybe 10-20,000 registered voters to turn out based on previous general elections.
We have some very important races that will directly impact our city and school district. It made me curious; how any registered voters can name all the candidates? Have you researched all the candidates? Have you checked out each candidate’s website to see what they are about? If you are one of those that say I am voting for Jim Bob because that is who I voted for last time, then please don’t vote. If you are one of those deciding based on a social media post that says “I am not voting for them because they are democrat, republican, left or right-wing extremist” then please don’t vote. If you are one of those who just blindly follow what everyone else is doing, then please don’t vote. If you are voting and you have not looked at all the candidates on an individual level to understand what they stand for then please don’t vote.
The world around us is changing every day and if we are going to vote we need to be responsible for our own decision. That means you need to research, watch the debates, go meet all the candidates even if you think I would never vote for them. Even if a candidate is unopposed learn who they are and what they are about. We must make educated decisions based on our own personal views, values, and philosophies after meeting all the candidates. You could surprise yourself and learn the one candidate you never thought you would vote for is the one you end up casting your vote for.
Below is information regarding the City of Frisco race and bond election as well as the Frisco ISD Board of Trustee race. Start with the simple question, who is running and for what office or position? We put these by place, then the order in which they drew for the ballot. All you must do is click on a person’s name and you can go their website.
City of Frisco
Mayor: Jonathan David Spencer (we could not find a website for him), Mark Piland, and Jeff Cheney
Proposition A: The issuance of $131,400,000 tax bonds for public safety facilities and equipment. taxes sufficient to pay the principal of and interest on the bonds will be imposed.
Proposition B: The issuance of $240,000,000 tax bonds for street and road improvements. taxes sufficient to pay the principal of and interest on the bonds will be imposed.
Proposition C: The issuance of $39,000,000 tax bonds for a parks operation center/building maintenance facility and a logistics equipment and storage building. taxes sufficient to pay the principal of and interest on the bonds will be imposed.
Proposition D: The issuance of $43,000,000 tax bonds for parks, trails, and recreational facilities. taxes sufficient to pay the principal of and interest on the bonds will be imposed.
Proposition E: The issuance of $20,000,000 tax bonds for a downtown parking garage. taxes sufficient to pay the principal of and interest on the bonds will be imposed.
If someone were to ask you what happened on June 28, 1997, would you know the answer? Truthfully no, the date would not stick out in most people’s minds. Now what if someone said do you remember that bizarre moment in boxing history when Mike Tyson bit off a portion of Evander Holyfield’s ear? My guess, is you remember that, and it happened on June 28, 1997. At the time, the fight was one of the highest grossing Pay Per View events with 1.99 million buys. It was the first time to break $100 million in revenue. It was round 3 of their much-anticipated rematch when one of the most iconic and grotesque scenes in sports history took place and became the most replayed slow-motion event in sports history. I remember sitting there on the couch with my wife and two boys, our mouths wide open in disbelief, that Iron Mike had just bit a portion of Holyfield’s ear. After a few seconds my wife stands up and says “Well, he must have been hungry. His mamma should have to feed him before the fight!” She gathers the bowls on the coffee table and heads to the kitchen, the night was over.
At the Star Patriots Debate on April 3 both candidates took their gloves off but at least no one lost an ear. The debate was filled with a few jabs, a few uppercuts, and a few hooks. The consensus on who won depends on who you ask. Cheney’s supporters feel he did a strong job and Piland supporters will tell you that he gave Cheney the good ole’ one-two punch and took the title. My wife and I went, and we agreed that I would take notes on Cheney’s comments, and she would take notes on Pilands comments and discuss the next morning over coffee. After a good night’s sleep, the sun rose, and I could smell the coffee brewing and we both took our place at the table with our notes. A quick review in order of some of the comments that stuck out at us.
Growth: Cheney said, it’s a misperception by many people that government controls our growth patterns. He noted that the city cannot tell a developer when they can or cannot develop their land which is in fact true.
FACT: The city can control some of the growth by not selling off all the land it owns “right here, right now.” The City of Frisco owned the 91 acres of land where the Frisco Star now sits, the 2.5 acres behind the Star where Blue Star built a 300,000 square feet office building, and how about the land sold for $37.9 million for Blue Stars Industrial Park? What a lot of residents don’t know or maybe don’t understand is that back in the day the city bought a lot of land betting like a gambler in a high-stake poker match that Frisco would grow and they could sell it down the road. The city also “strip annexed” a narrow strip of land that effectively cordoned off a large area, protecting it from other hungry nearby suburbs. In 1999, the State Legislature would prohibit “strip annexation” from happening in the future.
Workers Compensation For First Responders: was discussed by both candidates but we will review in our next blog.
Golden Goose: Cheney said 30 years ago with the development of the Frisco EDC and CDC that residents of Frisco made the choice about how they wanted to develop our community and he along with every city manager and city official has done what was promised to the residents. He also said that is how Frisco was built and that is the golden goose of Frisco.
FACT: What residents agreed to 30 years ago (there is no formal agreement by the way) versus what residents want along the way can change. Residents have been saying for the last 5 to 7 years to slow down, focus on the infrastructure first which has fallen on deaf ears. The only one who cares about the Golden Goose is the mayor and his friends who benefit from them.
Universal: Piland mentioned the last-minute bait and switch of items in the SUP, the promises from the developer to the Cobb Hill residents should have been codified in the SUP and how this should be a case study in zoning and what city officials should not do. Cheney said what was posted on his Facebook page about the project is exactly what was sent to them but as they got through the discussion’s things change.
Question: When things started to change in the discussions why didn’t you tell residents that on social media as you had everything else at that point? Our guess he knew residents were not going to like the changes in hours, building height, ride height and more.
Cheney said if they had not solved the wall issue with Cobb Hill it wouldn’t have past but then he also said it would be illegal for the city to enter into an agreement between two parties for something like a wall and we cannot interfere with private property rights.
Question: Wait A Hot Minute Mayor!! You voted for it that night instead of postponing it so the residents of Cobb Hill could formalize a private contract with Universal to make sure the “wall issue” is resolved.
Cheney then mentioned that this project had more discussions because they knew how long it took them as a council to “wrap their head around it” so they knew they would need to do this differently and research and have community discussions. NO, NO and NO!
FACT: What happened was they went live on Facebook announced it and planned to vote that night, but they didn’t expect that post to blow up and go viral. It was over a thousand comments in a few hours and based on a review was one of the highest posts in citizens response/comments on the city page in years. Once they saw the instant outcry knowing it was an election year, they had to postpone the vote that night. Cheney wants us to believe they did it for us the residents – that is simply not true!
Citizens Input: Piland pointed out Cheney has publicly said and posted on social media they could not respond to citizen’s input (we found several posts that match Pilands claims). Then he pointed out at the January 17 council meeting, 3 separate citizens spoke regarding Universal and Cheney responded to each one for 3 to 4 minutes. Piland even remarked, Cheney did it under the guise of I really need to help you get your facts straight. Cheney’s response was per the city charter the mayor runs the council meetings and they can respond to citizen’s input.
FACTS: Section 3.13 Rules of Procedure, “The city council shall determine its own rules of order and business. The city council shall provide that the citizens of the city shall have a reasonable opportunity to clearly hear and be heard at public hearings with regard to specific matters under consideration.” At first it appears Cheney could be right but Section 2.125 in reference to meetings states “All meetings and deliberations of the board shall be called, convened, held, and conducted, and notice shall be given to the public, in accordance with the Texas Open Meetings Act, as it currently exists or may be amended.” That means the answer is in the Texas Open Meetings Act which states, limited verbal interchanges between citizens and council members are appropriate, discussions should not be permitted to drag on. When a member of the public makes an inquiry about a subject for which notice has not been given, a council member may respond with a statement of factual information or recite existing policy. Piland is correct that Cheney violated the Texas Open Meetings Act that night and many other nights too speaking during citizen’s input.
Code of Conduct: Piland also referenced the December 18(actually Dec 4) council meeting regarding the PGA where Cheney had to recuse himself due to his relationship with one of the principal members of the project. Before he did he took Mayors Privilege and spoke for nearly 8 minutes regarding the project then stepped off the stage. Piland pointed out the mayor violated Section 3.11 Conflict of Interest in the City Code of Conduct. Cheney’s said his conflict of interest technically had cured at that point because the council felt that his boss Robert Elliott was not the right partner for the project (does Elliott know this) and they needed a bigger partner which is when Omni stepped in and the ownership interest changed and it removed the conflict. Cheney also said he followed the code of conduct, and he takes the code of conduct very seriously at the City of Frisco and so that’s why he makes sure not to involve any of his personal business in things. “As a real estate broker, I’ve never represented the city of Frisco in a transaction, I’ve never represented a party who did business with the City of Frisco and I’ve never had an interest in any project in the city of Frisco.” Lastly he said that he has declined every request for help from clients to get through the zoning process even though it would have been very lucrative for his firm. He closed by saying he is very transparent with everything he does and he is proud of that.”
FACT: Section 3.11 Conflict of Interest it states, “Should any person on the city council have a conflict of interest, pursuant to any state laws and/or city ordinances regulating conflicts of interest of municipal officers, with an agenda item then before the city council, they shall openly declare before discussion proceeds, and he is thereby prohibited from discussing the item or voting on the question, and is not considered as present and voting for the purposes of the tally.” As for Cheney’s claim he cured his conflict of interest Omni’s own press release from December 4, 2018 notes it is a joint venture and the new company was Omni Stillwater Woods. Nowhere does it say Robert Elliott is removed from the project and it was SWC Clay Roby who spoke on behalf of the project at every P&Z and council meeting, not a representative from TRT Holdings which is Omni. Cheney can argue he cured his conflict of interest but that is a logical fallacy which is an error in reasoning that makes your arguments less effective and convincing.
FACT: Cheney’s claim he declined every request for help regarding zoning is also not correct. Cheney may not have helped a client but he did help a campaign donor. In a Dallas Morning News article written by Sharon Grigby (March 2019), he stated “Cheney told me he met Carter sometime after he became mayor in May 2017. The mayor said the developer visited Cheney’s City Hall office about a sign-ordinance provision that caused difficulties for his Preston Road multi-tenant commercial property. “Like most developers, they reach out to the mayor and say, ‘This is unreasonable. Can you help me?’” Cheney told me Tuesday. Although Cheney said he helped resolve the issue, he maintains that the 2018 campaign donations ($15,000) were not tied to that case. There was never a this for that.” Cheney is correct it is lucrative but not to his firm it was his campaign fund!
Campaign Donations: Piland referenced the City of Plano’s campaign finance rule that any person who donates over $1000 that comes before the council, would require the person on the council to recuse themselves. Piland noted you can take as much money as you want but you will have to recuse yourself from all discussion and votes. Cheney responded and said Plano’s ordinance was put in place two years ago after all their developments were done or largely done, and he did speak to one of their elected officials about their policy. He said the Plano official (no name) told him the ordinance is not even enforceable, there is no teeth to it and it was put in place because of a political ideology in their community was having a tough time getting traction for the candidates that they wanted to support and now they have a situation where PACs and Super PACs along with other special interest groups lead the outcomes in elections.
Question: Did that communication happen via email and if so would you release the communication so we can see the Plano elected officials’ response?
Purefoy: Cheney commented that developers made a commitment to our city to develop and invest here (sometimes almost a billion dollars) and it scares developers that the commitment made is not going to be honored after his opponent is elected. Cheney said it probably scares somebody that wants to invest a lot of money in this community, and it could make them think otherwise. He said developers are scared by the rhetoric and comments they are hearing in this mayoral cycle because the outcome could change the entire direction of the City of Frisco. Lastly he said it would tarnish the “legacy” of George Purefoy and it would break the promise made to him to continue his work.
Fact: Mark Piland has said he is pro-development and would just like to see more community engagement and discussion around some of those projects. Piland never said he would not follow through on a contract or commitment made to a developer from the city or previous administration and he also never said he was against Public/Private Partnerships. How is hearing from residents a negative thing? From the two debates we heard we have not seen Mr. Piland be anything other than pro-responsible development. So why would developers be scared? Lastly, Purefoy did amazing things for this city in the last 35 years and to say change would tarnish his legacy and the promise made to him is ludacris. Companies and cities pivot all the time, and they are doing just fine! Our concern should not be about a promise made to Purefoy it should be about the promises made to residents in this city every day. Cheney used this a cheap ploy scare tactic in our opinion.
Closings: Cheney said his most valuable experience for this community is being the leader of this community for the last six years. He said mayors elected in this city are not people who have had careers in bureaucratic government. He said the City of Frisco elects entrepreneurs, visionaries, risk-takers, and people who don’t want to do things the same way. That is what Frisco is all about. He then said his superpower is building extraordinary teams and making people believe that they can do more than they ever thought they were capable of. That is his greatest gift and what he will continue to do here in his last term. Mostly he wants his last term to be about testing the absolute limits of what a city is capable of and in the City of Frisco will stress the boundaries of what is possible here over the next 3 years.
FACT: I know this will be hard for some to believe but people have skills they don’t have superpowers! He said Frisco is all about entrepreneurs, visionaries, and risk takers – really, since when is that what Frisco was all about? The scariest thing he said is that he wants to test the absolute limits of what a city is capable of, so it’s not about you, me, or the residents, this is solely about his personal legacy and how he will be remembered. People are telling you to slow down not stress the limits, so you can’t say you represent and listen to the people when you are doing the exact opposite of what people are asking for.
The night lasted longer than anticipated and when it was over it was clear the candidates were tired, the audience was tired, and the campaigning was about to kick into high gear. As we pulled into the driveway of our house my wife said to me, Honey what is your superpower? I looked at her and said I am a bull shit meter! I can sense, smell, fly through and see the bull shit from anyone where around me. She simply said okay I will get that on a t-shirt for you for Christmas. Then she said it felt like one was me, me, me and the other was about team, team team. That pretty much sums up how I felt too!
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