Occupation and Background: Financial Advisor – I own my own Wealth Management Firm
Why are you running for Frisco City Council?
I’m running for Frisco City Council because I think we need to start serving the residents of Frisco more effectively, instead of serving the developers and Frisco elite. We need to slow down the density and address the traffic issues, as well as focus on public safety. I also want to focus more on fiscal responsibility and transparency and less on vanity projects such as the PAC and Universal.
Community and Development
What are your top three priorities for Frisco’s growth and development?
Slow down density/halt building apartment complexes; Focus on responsible, community friendly development on the east side; Address traffic in a meaningful way
How do you plan to balance economic growth with maintaining community character?
I’d like to focus more on smaller projects for the community and not so many mega projects. And, I’d like to focus on attracting more small businesses to Frisco.
What is your stance on residential and commercial zoning changes?
Not sure I understand the context of the question
How will you ensure that infrastructure keeps pace with growth?
I think we need to slow down the growth and let the infrastructure catch up. Future projects should have a plan for infrastructure built in at the beginning. And, it must be adhered to.
Density continues to be a hot discussion for Frisco Residents. Cheney even did a video on Density seven years ago when running for Mayor. He said in that video that the resident’s ultimate concerns was the concept of density and what the ultimate build out population number should be.
At build out the city’s comprehensive plan allows a maximum capacity of up to 350 thousand residents (building with maximum density). He then said in his campaign video that is not what people move to Frisco for, and he believed to maintain quality of life the population target goal should be around 280,000. He continued, we need to build out with world-class level developments with more open space, less multi-family all over the city and an overall less dense environment. In the last two years Cheney has changed his tune and said, “Density is a political dog whistle used at election time for political mailers.”
What is stance on Density?
Density is a real issue for Frisco citizens. Many have cited this as a reason for leaving. And, it’s creating quality of life issues for everyone. The only way to address it is to slow down the growth and determine what the right population number is for Frisco. 350k residents seems too high.
Fiscal Responsibility and Budgeting
What would be your approach to managing the city’s budget while ensuring essential services are maintained?
First, make sure that essential services are covered. We need to take care of our fire and police departments as well as other city services. Beyond that, all expenditures need to be thoroughly and reasonably evaluated to determine if they are necessary.
Do you believe Frisco’s current property tax rates are sustainable? Would you support any changes including cuts, increases or adjustments to the current property tax rates? Why or why not?
No. Residents can’t afford their property taxes based on the appreciation of their valuations. Even when the city and Frisco ISD lowers the tax rate, residents still don’t see it as their tax bill gets higher every year. I would be for reducing the rate but that isn’t enough.
What are your funding priorities for public safety, education, and infrastructure?
Public safety should be fully funded including additional police officers to handle the increased issues that will come with Universal (traffic, crime). See my previous comments about infrastructure.
How would you plan to handle Frisco’s increasing debt and financial obligations?
The debt can be handled by not taking on any more of it. The addiction to debt/bonds needs to stop to ensure the financial health of the city for years to come. TIRZ money can be used to pay debt obligations.
In December of 2021, the Mayor, Jeff Cheeney had to vote in a rare tie breaker vote in regard to an employee Health Clinic operated by Premise Health. At the time city staff shared the results of a survey which collected responses from 684 of 1,239 city employees. Out of those 684, a total of 89.75% said they were likely or somewhat likely” to use the clinic for urgent care needs. Only 64.7% said they were likely to “somewhat use” the clinic as their primary care provider.
Estimated expenses in the clinic’s first year total over $1.44 million, according to the proposed five-year budget. Those expenses include salaries, insurance, management/implementation fees and equipment purchases. The clinic’s fifth-year budget is listed at more than $1.31 million. It was projected that the clinic will operate at a loss in its first three years. The estimated cost for the first five years was $6.28 million. At the time there was a concern about how many years it could take to break even on the investment and how many employees would use the option.
At the five-year mark if the clinic is still not breaking even would you support closing the Employee Wellness Clinic or continue to operate at a loss?
Yes, I would support closing the clinic if it’s not at break even.
Should the city be in the business or running an Athletic Center, Performing Arts Center, or any other type of business model that mirrors a commercial business which has annual operational costs paid for by tax dollars?
No
Transparency and Accountability
How will you ensure transparency in your decision-making process and open communication between the city council and residents?
I will explain my decisions on key votes so that the community understands my reasoning. I will also make myself available to meet with residents by hosting regular town halls and I will also listen when community members speak at city council meetings and read their emails.
Currently only the city council meeting is aired live, however many residents believe they should have access to live meetings for the different boards and commissions as well as well as the published minutes of the meetings should be more detailed as to what was discussed.
Do you support more increased public access to city council meetings, boards and commission meetings?
Yes
What steps would you take to improve access to meetings, meeting minutes and public records?
I would see what other cities do and replicate the good ideas in Frisco by submitting a proposal for change.
What is your definition of conflict of interest?
A conflict of interest is when someone could potentially benefit from actions or decisions made in an official capacity.
Do you support implementing a stricter ethics policy that puts a check on the influence of money in local politics which would require council members to recuse themselves from votes that could benefit donors who contributed more than $1000 or $2500.00 to a political campaign?
Yes
Do you believe active members of the city council should be on the front lines advocating as “private citizens” for Propositions on the ballot during local elections?
No
Community Services and Quality of Life
What are your plans for enhancing public parks and recreation on Frisco’s East Side of the DNT?
If Brinkmann Ranch is to be entirely sold, I would work to ensure that some of the land be allocated for public use. The city could require the developers who purchase the land to fund the project/s. That is probably the best location. I would like to see some of the land kept for the cows to graze as that is part of Frisco’s history.
How do you plan to address traffic congestion across Frisco?
Work to ensure the traffic signals work more effectively. Remove concrete medians where the left turn lane traffic spills into the center lane regularly (at DNT and Eldorado for example).
Do you think Frisco has a public transportation need? No
How will you engage with and listen to diverse voices of the community?
See question 1 in the previous section
Public Safety
What measures will you take to ensure Frisco’s Police and Fire Department remain well-funded?
I will ask the departments what they need, validate that by looking at other city models and then advocating for funding.
For years the Frisco Firefighters Association has taken to the citizens input pulpit asking for more staffing (specifically going from a 3 Man Truck to a 4 Man Truck). Turnover has been high recently with Firefighters taking retirement and then going to work for other cities who are more supportive of their First Responders.
Do you support increased staffing and moving to a 4 Person Truck? Yes
What will you do to start repairing the relationship with our first responders to stop the turnover, so they stay here in Frisco, and we don’t lose that much needed experience and wisdom.
I will meet with the fire fighters regularly and listen to their concerns. I will also ensure that retention is improved by implementing a target and holding the city manager and fire chief responsible for achieving it. I would start with a 2% decrease in turnover and go from there.
As Frisco continues to grow, do you believe Frisco’s current policies on crime prevention and emergency response are sufficient? Why or why not?
I don’t think we are staffed appropriately for Universal and need to evaluate what is needed before situations escalate. The recent stabbing of a Frisco ISD student shows that this is not the same city it was a few years ago. We need to staff for the situations we encounter today.
Would you support removing Animal Services “out” from under Public Safety and turning it into its own department?
Yes
Residents have been advocating for an animal shelter (instead of the partnership with Collin County) and the city keeps stalling, saying they are open to one with a public-private partnership. Do you believe Frisco should have its own Animal Shelter and Education Center? Do you believe it is a city service, or should it be a public-private partnership?
Yes, and yes it Is a city service?
Closing Statements
Is there anything you would like us to know about you that we have not asked?
As part of our commitment to keeping Frisco residents informed and engaged, we sent a candidate questionnaire to all the individuals running for the Frisco ISD Board of Trustees using the contact information provided on their website. We appreciate those who took the time to respond and provide thoughtful responses. Unfortunately, Renee Sample and Ange Yao also running for Place 2, chose not to reply.
Occupation and Background: Self Employed, Former Financial Advisor
Prior to running, how have you been involved in the community?
I have been involved in multiple ISD committees including being one of the first people chosen for the Special Education Parent Advisory Committee. I was one of 8 parents chosen to present to teachers, admin and paraprofessionals for the first ever Behavior Symposium on what it’s likie being a parent of a special needs child. I was also on the Parent Panel that evaluated Standards based grading. Additionally I was on the District Advisory Council and was part of the Guaranteed and Viable Curriculum sub-committee. I also sit on the board for The Frisco Bowl, Leadership Council for The National Small Business Association and have been President of multiple networking groups.
What experience or skills do you have that will make you a great board member?
I think I excel at asking questions in a unique way that garner answers the average person wouldn’t get. Because of my financial background, business mindset and strategic approach, I think I can help foster relationships, handle challenging situations and stand firm in the face of adversity. My decades of experience in the corporate world and as a small business owner have helped me gain knowledge in human capital, changing financial markets, sales, management, training, marketing and branding. Education is a business and it needs to be treated as such. Gone are the days of running districts as if they have a blank check coming from the community. We need people like me who will take a business centered approach and reinstitute a culture of hospitality back into our ISD. Besides being a business, education is a service and we need to remember our clients are our students and our teachers.
What are the 3 most critical issues facing the district today?
This is a fascinating question because as I was preparing for my run back in December I was focused on what my top three issues should be and I boldly put them on my street signs. It’s as if I was clairvoyant with Fiscal Responsibility, School Safety and District Transparency. But we can’t stop there. The level of rigor of our curriculum is declining along with our enrollment. We have teachers in AP classes that don’t know the curriculum and the students are forced to learn on their own. This was just confirmed at the South Asian Business Alliance yesterday, 4/19/21, by a student in the audience when I brought it up!
How do you plan to address these issues?
🔹 Fiscal Responsibility
Our community deserves a school district that treats every dollar like it matters — because it does. As a former financial adviser and small business owner, I know how to manage budgets and make smart, sustainable decisions. On the board, I’ll:
Push for clear, detailed, line-item budgets the public can easily understand.
Hold district leadership accountable for overspending and inefficiencies.
Prioritize classroom funding over bloated administrative costs.
Have a teacher centered budget
🔹 School Safety
Parents should never have to wonder if their kids are safe at school — period. I will work to ensure our safety policies are strong, consistent, and transparent. That means:
Conducting regular reviews of safety protocols across all campuses.
Working with law enforcement and safety experts to implement best practices, not just checklists. I have a great relationship with our current Frisco police chief
Ensuring mental health resources are available and accessible for students in crisis.
Listening to teachers, students, and parents about what safety really means on the ground.
🔹 District Transparency
You can’t have trust without transparency. I’ll fight to make Frisco ISD more open, honest, and responsive by:
Requiring timely public communication from the board and superintendent — especially in emergencies.
Demanding that decisions (like school closures, rezoning, or leadership hires) are made with community input, not behind closed doors.
Supporting regular Q&A sessions and open forums with board members. I think doing 2-3 of these town halls per year will increase community engagement and trust.
Publishing clear explanations of board votes and policy changes so families know what’s really happening.
Do you support ESA’s and Senate Bill 2?
No I do not. They come with too many strings and is not truly the educational freedom that people are looking for.
It is crucial to maintain the financial health and integrity of the Frisco ISD community. Parents believe the need for transparency and accountability is at an all-time high in the district. Would you support a official Forensic Audit of the district’s finances by an independent 3rd party?
Yes, I fully support a forensic audit of Frisco ISD.
Transparency and accountability are at the heart of effective leadership — and right now, many in our community are losing trust in how our district manages its finances. A forensic audit isn’t just about identifying fraud or mismanagement; it’s about restoring public confidence, increasing fiscal responsibility, and ensuring our tax dollars are truly serving our students.
As a former financial adviser, I understand the difference between a routine audit and a forensic audit. A forensic audit digs deeper — it’s a detailed, investigative look at how money is being spent, how contracts are awarded, and whether financial practices align with district policies and ethical standards. It’s not about politics or pointing fingers — it’s about getting answers and setting a higher standard moving forward.
I believe a forensic audit should:
Identify wasteful or questionable spending
Ensure procurement and contracting processes are fair, legal, and transparent
Provide clarity on large expenditures that have raised public concerns
Give taxpayers and families the transparency they deserve
This isn’t a criticism of every employee or administrator in FISD. It’s about making sure the system is clean, efficient, and trustworthy — and if it isn’t, then we fix it.
A district with a $900M+ annual budget should welcome this level of scrutiny — not fear it. If elected, I will be a voice at the table pushing to make a forensic audit happen and to ensure its findings are made public in full.
Because at the end of the day, it’s your money, and you deserve to know exactly how it’s being used.
Do you believe the current districts’ disciplinary procedures are acceptable or do you believe we need to update our procedures for discipline and safety?
Yes, I absolutely believe our behavior policies need to be updated.
As a parent and a community member, I’ve seen and heard far too many stories of disruptive behavior, violence, and a lack of accountability in our schools. Our current policies are inconsistent, outdated, and in some cases, ineffective — and that’s putting both students and teachers at risk.
We need behavior policies that:
Are clear, consistent, and enforced across all campuses
Support teachers and administrators in maintaining safe, respectful learning environments
Include real consequences for serious misconduct — not just vague warnings or delayed action
Provide pathways for intervention and support, especially for students dealing with trauma or mental health challenges
Protect the learning experience for students who come to school ready to grow and succeed
Updating our discipline policies isn’t about being overly punitive — it’s about setting high expectations, enforcing boundaries, and creating a school culture rooted in respect, safety, and responsibility.
I believe in restoring order, protecting students and staff, and giving schools the tools they need to act decisively. Our educators deserve better. Our families deserve better. And most of all — our students deserve schools where they can learn without fear or chaos.
If elected, I will push for a comprehensive review and overhaul of the current behavior code — with input from teachers, parents, students, and law enforcement where appropriate. It’s time for a reset.
What do you believe needs to happen with Staley Middle School and how should this be handled?
Staley Middle School should have been repaired or rebuilt seven years ago, just as the district promised. Instead, teachers, staff, and students have been forced to endure unacceptable conditions — mold, leaking ceilings so bad it rains inside when it rains outside, and lead-contaminated water from outdated pipes. This is not just a facilities issue — it’s a failure of leadership, planning, and basic human decency.
No school in Frisco — or anywhere — should ever fall into this kind of disrepair. That this situation was allowed to continue for years is beyond comprehension, and those responsible for delaying action must be held accountable.
But this is not just about Staley. It’s about how we make decisions in this district. We’re told the school may close due to low enrollment, but that’s only part of the story. I believe a deeper dive is needed — one that looks beyond the numbers and into the real-world impacts:
How many students actually walk to Staley?
How will closures affect transportation, safety, and family logistics?
What role is declining district trust playing in enrollment drops?
Why are families choosing to leave Frisco ISD — and what are we doing about it?
Until the district is willing to ask hard questions and listen to the community, we’ll be stuck in this cycle — and Staley won’t be the last school on the chopping block.
We need long-term vision, not short-term fixes. We need leadership that prioritizes student health, staff safety, and honest dialogue with families. And we need to rebuild trust, starting with the way we treat the people and places at the heart of our school system.
Do you have knowledge of Roberts’ Rules and Board Meeting Decorum?
Yes. During my tenure on the board for the Long Beach Jaycees, we used Robert’s Rules of Parliamentary Procedure at every meeting. Plus I have the book.
What efforts or changes could be made to increase decisive leadership and improve community trust during board meetings?
Strengthening Leadership and Rebuilding Trust Starts at the Board Table
Frisco ISD families deserve leadership that listens, acts, and communicates clearly. Right now, many community members feel shut out of the process — their voices are limited, their questions go unanswered, and meetings often feel performative rather than productive.
To increase decisive leadership and rebuild trust, I believe we need to make immediate and meaningful changes, including:
🔹 Expand Public Speaking Time: Parents and community members shouldn’t feel rushed when voicing concerns. I will advocate for longer and more flexible speaking times during board meetings to ensure every voice is heard — not hurried.
🔹 Introduce a “Student Corner”: At each board meeting, a rotating group of students should be given the chance to speak about their experiences, achievements, and concerns. If we’re making decisions about them, they deserve a seat at the table.
🔹 Hold Regular Community Town Halls (2–3 times/year): The board should proactively engage with families, educators, and students outside of formal meetings. Scheduled town halls would create a space for real dialogue, listening sessions, and collaborative problem-solving.
🔹 Mandate Superintendent Communication Policy: The Superintendent should not have the option to go silent during times of crisis or confusion. The board must implement a clear policy that defines when, how, and how quickly the Superintendent communicates with the public. This must be tied to their performance goals — because transparency is not optional.
If elected, I will push for a culture of respect, responsiveness, and results. No more confusion. No more closed doors. Just honest leadership that brings the community in, not pushes it out.
Lastly, anything you want voters to know about you!
I love this district with all my heart. It’s given so much to my family, and I believe in what Frisco ISD can be at its best. But I also know that not every family has had the same experience — and that pains me deeply. No parent should feel unheard. No student should feel unsafe. No teacher should feel unsupported. That’s why I’m running.
I’m not here for a title or a spotlight. I’m here because I believe in service, and because I want every child — in every corner of this district — to have the opportunity to thrive. I want to elevate students, support families, and help make decisions that restore trust and strengthen our schools.
This is about doing what’s right, not what’s easy. I’m ready to show up, listen, lead, and stand up for what matters most — our kids.
Meet Dr. Amit Kalra who is running for Frisco ISD Board of Trustees Place 1. We appreciate Dr. Kalra for submitting his responses to our candidate questions. We have published his answers as submitted to us.
Prior to running, how have you been involved in the community?
In Frisco ISD I have been a part of the District Advisory Council, Capital Projects committee, Library Reconsideration Committee Review Pool, Bond Exploration committee and the Leadership Board Academy
In Frisco City, I have completed the City Hall 101 Program and have been a part of the Frisco Cricket League captains and volunteer committee.
I have served in the HOA of my community and developed a newsletter for the community.
I have been organizing community events and cultural meets, all at-cost to provide the best experience at minimal cost to the attendees and not drawing any profit from it for 8 years now.
I have been volunteering in every community I have lived in for the past 25 years.
What experience or skills do you have that will make you a great board member?
By volunteering in different committees, I have learned about the different departments, operations, personnel and the idea exchange platform through the workshops. Recently we had a workshop attended by the candidates and BOT. The results of that workshop for planning the 2025-26 school year was shared with the District Advisory Council, I was a part of that too- other candidates were not. I am the only candidate in my race who will be ready to take on the role from Day one and save the district time and resources for training. I am also aware of what are the direct and indirect needs of the district at the moment.
I am a parent of Frisco ISD 6th grader who has been to three different elementary schools in Frisco ISD.
I am a physical therapist who has worked with children with special needs.
I am a healthcare professional and we don’t have one on the school board.
What are the 3 most critical issues facing the district today?
Deficit budget, decreasing enrollment and school safety are the three most critical issues being faced by the district today.
How do you plan to address these issues?
school safety through increased teacher empowerment and ability to escalate issues to take control of the situation instead of delayed response from procedural timings.
Decreasing enrollment by addressing the needs of the community and improving the and making more accurate assumptions in budget calculations. This will prevent overestimation of enrollment numbers.
Deficit budget through restructuring of departments as necessary and prevent the execution of “all or none” law currently in place for replacement of equipment and furniture. Analyze the increased spending on the healthcare services and the counsellor services ( it encompasses a whole lot more than just school counselors).
The new challenge that got created today is the passing of HB3. Maintaining student enrollment is a challenge the new board will face.
Do you support ESA’s and Senate Bill 2?
I do not support ESA, but it got passed today.
It is crucial to maintain the financial health and integrity of the Frisco ISD community. Parents believe the need for transparency and accountability is at an all-time high in the district. Would you support a official Forensic Audit of the district’s finances by an independent 3rd party?
The Board of Trustees oversee the performance review of two personnel’s- The Superintendant and the internal auditor. We are currently rated top amongst the top financial review benchmarks in place. The financial reports are available online. I would, however, like more details about the line items since they encompass a lot of sub items under those few words. If the need arises for an Independent 3rd party audit the board has the power to vote on it, but then approval of that third independent third party may also get questioned by some sections of the society. It’s also an added cost when implemented. There needs to be substantial evidence to demonstrate some wrong doing to make these changes. I believe in transparency and accountable finances.
Do you believe the current districts’ disciplinary procedures are acceptable or do you believe we need to update our procedures for discipline and safety?
I think there is a scope for continuous improvement in the districts disciplinary procedures with a lot more common sense application in place. It’s too rigid and too structured that limits the perpetrators for getting punished for provocation. Teachers also feel limited in their ability to act, handle and respond to a situation and the events that occur post situation.
Our procedures need to enhance towards AI related image morphing and visual generation that may mislead a student, teacher, staff or parent in to believing its accuracy. Cell phone presence reduction, free time screen usage reduction, and reduction of barriers to reporting and increased usage of StopIt app will help to further address these issues.
What do you believe needs to happen with Staley Middle School and how should this have been handled?
As a capital projects committee member I was anticipating meeting to discuss Plan B and Plan C for Staley after the Bond failure but were disbanded. I disagree with this course is action. Any discussion about closure should have been a recommendation from this committee first. Communication was inadequate from Nov to Mar between the district and the Staley parents/ administration. When half the staff is moved out then why are discussions being placed now? It’s more painful to see these thousand paper cuts. At this point it’s been pushed to the point of closure as the only option which will be announced after the elections. It will close whether it’s for repairs or permanent closure.
Capital projects committee should have decided on the next steps. The demographer should have been changed. The communication to the board about the impact and financial implications of every aspect of Staley closure/ delayed closure/ and continued operation should have been shared at a meeting at Staley itself with the board and Staley community present.
Do you have knowledge of Roberts’ Rules and Board Meeting Decorum?
Yes. This is the big highlight after the last board meeting where the rules were reduced to words in a book. These rules were also shared as a part of our HOA board.
What efforts or changes could be made to increase decisive leadership and improve community trust during board meetings?
Being present for the workshops and discussions prior to the meeting.
Asking the hard unpleasant questions behind the scene to make a clear understanding of the situation and its implications.
Understanding the leadership role and the influence of emotions Vs facts/logic.
Accuracy in the meeting order items and staying on course with the meeting items.
Elect leaders who will stand up and take a stand instead of pleasantry panderers.
Lastly, anything you want voters to know about you!
My child attends middle school in Frisco ISD and every decision I will make will have an impact for the next 6 years. With school voucher program passing we need a leader that understands the role and will help to quickly adapt to the changes. I have a Presidential Voluntary Service Award. As a healthcare worker I took a stand against the Covid-19 vaccine because I didn’t find the research convincing. This impacted me and my family directly. I operate and make decisions based on facts, evidence, research, and critical analysis. All my friends know that I am keen follower of rules and regulations. I took the time out away from my family to learn about the role before I filled out my application.
I am here to serve because it’s important to have the right leadership for decision making.
We would like to thank Sangita Datta for responding to our Citizen Questionairre. It is important to note after sending this out to each candidate running in Place 2 and 4, Ms. Datta was the first candidate to respond and clearly she provided thoughtful insight to each question asked. Meet Sangita Datta – Running for Place 4
Candidate Information
1. Full Name: Sangita Datta 2. Campaign Website and Social Media Links:
3. Occupation and Background: I am a financial specialist and the founder of Datta Insurance Services. I hold a Bachelor of Science in Architecture and multiple licenses in life and health insurance. My professional journey has given me deep insight into financial responsibility, risk assessment, and strategic planning—skills I aim to bring to the City Council.
4. Why are you running for Frisco City Council? I believe Frisco’s greatest strength isn’t just in its rapid growth—it’s in its people. While we’ve built a global name through world-class sports and entertainment, we now need to ensure that our residents—families, small business owners, seniors, and young professionals—aren’t left behind.
I’m running to:
Invest in public safety, ensuring our first responders have the resources they need
Preserve and reinvest in our older neighborhoods and infrastructure
Bring high-quality job opportunities to Frisco by partnering with companies and local colleges
Maintain fiscal responsibility and reject vanity projects that don’t serve core needs
Create open, transparent communication between the city and the residents
I’ve spoken to countless residents who feel the burden of rising costs, congestion, and a loss of connection with local government. I want to be their voice and serve with empathy, common sense, and accountability.
This isn’t just a political campaign—it’s personal. I want to help build a Frisco where families plant roots, build lives, and thrive with pride.
Community & Development Involvement
I’ve been actively involved in Frisco for over a decade. My community service includes:
Graduate of Frisco City 101 and Citizens Police Academy
Member of Leadership Frisco Class 25
Ambassador for both the Frisco Inclusion Committee and Frisco Chamber of Commerce
Secretary of the Frisco Parks and Recreation Board
Small business mentor, helping local startups grow
Host and organizer of community Diwali celebrations and supporter of cultural diversity events
Honored with the Frisco Emerging Leader Award, Frisco Women of Influence Award, and listed in Marquis Who’s Who in America, 2024
1. What are your top three priorities for Frisco’s growth and development?
Public Safety First Frisco must continue to be one of the safest cities in America. That means prioritizing funding, staffing, and resources for our police and fire departments—and listening to the needs of those who serve us every day.
Reduce the Tax Burden on Residents Many families are struggling to keep up with rising costs. We can reduce this burden by attracting large employers, building a local workforce pipeline through partnerships with nearby colleges, and creating jobs right here in Frisco—allowing residents to live and work locally.
Transparent, Two-Way Communication I propose a Neighborhood Ambassadorship Program to bridge the gap between city leadership and residents. Transparency and education are critical to building trust and making informed, community-driven decisions.
2. How do you plan to balance economic growth with maintaining community character?
Frisco’s growth is undeniable—but growth without intention can erode the very character that made this city so desirable in the first place.
To balance economic development with community values, I will:
Support responsible development that aligns with Frisco’s long-term vision and comprehensive plan—not just short-term financial gain.
Ensure we preserve green spaces, parks, and our city’s charm, especially in older neighborhoods that represent our roots.
Prioritize mixed-use developments that support walkability and community interaction, rather than isolated high-density clusters that strain infrastructure.
Push for community input on major zoning or development projects, so residents feel heard and involved in shaping their neighborhoods.
Frisco can grow without losing its identity. The key is thoughtful planning, active listening, and a commitment to preserving the “small-town feel with big-city amenities” that so many of our families value.
3. What is your stance on residential and commercial zoning changes?
Zoning is a powerful tool that shapes how our city functions—and I believe zoning changes must be made with extreme care, full transparency, and strong community input.
My stance:
I support zoning flexibility when it brings real value to the community, such as local job creation, diversified housing options, or enhanced infrastructure.
I oppose rezoning that prioritizes high-density or multi-family development in areas not designed to support it—especially if it creates stress on traffic, schools, or emergency services.
I advocate for data-driven impact studies and resident forums before any significant zoning change is approved.
Zoning decisions should always prioritize quality of life, long-term sustainability, and smart growth—not just short-term returns.
4. How will you ensure that infrastructure keeps pace with growth?
Ensuring our infrastructure keeps up with growth is one of my top priorities. Frisco is growing rapidly—with a population nearing 250,000, and large-scale attractions like Universal Kids Resort and FIFA 2026 on the way. This growth brings opportunity, but without the right infrastructure, it also brings stress.
Prioritize infrastructure before permitting major developments. Roads, water, drainage, and public services must be in place before large residential or commercial projects break ground.
Invest in East and mature areas of Frisco, not just the new. Older neighborhoods deserve reinvestment to keep up with demand and preserve quality of life.
Ensure developers pay their fair share through impact fees that go directly toward infrastructure improvements.
Leverage technology for traffic management, public safety, and utilities. Smart infrastructure solutions can reduce congestion and improve service delivery in real-time.
Establish long-term infrastructure forecasting and reserve planning, including dedicated funding for upkeep and upgrades—especially in fast-growing and high-traffic zones.
Our city must plan not just for today—but for the Frisco of 5, 10, and 20 years from now. Growth is exciting, but if our infrastructure lags behind, everyone feels the strain. My commitment is to build a Frisco that works just as well as it shines for ALL.
5. What is your stance on density and population build-out?
I believe Frisco is meant for everyone—not just the wealthy. This city should be a place where families can grow, seniors can age in dignity, and young professionals can build their future—all without being priced out or pushed out. But growth must be balanced with planning. Getting overcrowded is not the solution.
The current comprehensive plan allows for a maximum build-out population of 350,000, but that number is simply not sustainable with our existing infrastructure and services. I support a more responsible target of around 280,000 residents, which protects both our quality of life and city services.
We’re already seeing the signs of strain:
Our newly built world-class library is already too small to meet growing demand.
The Frisco Senior Center is running out of space to accommodate new entrants and serve our aging population with the dignity they deserve.
Increased traffic congestion and emergency response times show that our infrastructure and public safety resources are being stretched thin.
So , High-density housing should be limited and strategically placed in areas that are supported by strong infrastructure—not pushed into neighborhoods that can’t handle the impact.
We must ensure that our first responders—police, fire, EMS—have the staffing and equipment they need to serve a growing and diverse population.
Resident feedback must be central to all zoning and density decisions. We need transparent communication and planning, not top-down decisions that leave communities frustrated.
And finally, we must invest in city services—like libraries, senior centers, parks, and roads—to grow with our population.
Frisco is one of the most desirable places to live, and I want to keep it that way—for everyone. That means growing smart, planning ahead, and putting people first.
Fiscal Responsibility & Budgeting
1. What would be your approach to managing the city’s budget while ensuring essential services are maintained?
My approach to managing Frisco’s budget is centered on accountability, resource optimization, and creative problem-solving—while always protecting the essential services our residents rely on.
Every department has a budget, but we must go beyond just approving numbers. I believe in evaluating the “why” behind each request, understanding the logic, and working collaboratively with departments to ensure their needs are met without excess or inefficiency. We must strike a balance—not overburdening teams, but also not allowing unnecessary comfort at the expense of taxpayers.
One of my professional strengths is in optimizing resources. I’ve helped businesses find lean, sustainable solutions—and I would bring the same mindset to city governance.
Here’s how:
Lean budgeting practices across departments to ensure funds are used efficiently and with clear outcomes tied to service delivery.
Public-private partnerships and sponsorships: Many companies are willing to offer products, services, or financial support in exchange for name recognition. Tapping into this model—especially with local nonprofits or regional sponsors—can significantly reduce city costs without compromising service quality.
Encouraging cross-departmental resource sharing and eliminating duplication to streamline operations.
Prioritizing outcome-based budgeting, where spending is tied to measurable results that directly benefit the community.
With Frisco’s continued growth, we must be smart with every dollar, ensure transparency, and keep the focus on delivering real value to our residents—without increasing financial strain.
2. Do you believe Frisco’s current property tax rates are sustainable? Would you support any changes including cuts, increases or adjustments to the current property tax rates? Why or why not?
Frisco’s current property tax rate may seem competitive on paper, but when paired with rapidly rising property values, the real burden on residents continues to grow—and that is simply not sustainable for many families, seniors, and first-time homebuyers.
I do not support increasing property tax rates. In fact, I believe we should work toward gradual rate reductions over time, especially as our commercial base expands.
Here’s how I would approach it:
Focus on economic diversification: By attracting more corporate headquarters, technology firms, and high-wage employers, we can shift more of the tax burden away from homeowners and toward commercial entities.
Grow our local job market: Giving Frisco residents the ability to live and work in the city helps stabilize income, reduce commuter costs, and stimulate local spending—all of which feeds back into a stronger economy and tax base.
Expand strategic partnerships and cost-saving initiatives: As mentioned earlier, collaborating with nonprofits and private sponsors to reduce city expenses helps prevent the need for tax hikes.
We need to remember—most residents aren’t asking for luxury; they’re asking for affordability, safety, and sustainability. They want to be able to stay in the city they helped build, without being taxed out of it.
I will always advocate for smart, people-first budgeting that reflects the real-world pressures our residents face.
3. What are your funding priorities for public safety, education, and infrastructure?
My top funding priorities reflect what truly matters to the people of Frisco—safety, opportunity, and livability.
1. Public Safety: Public safety is non-negotiable. As Frisco grows and welcomes major venues like Universal Studios and FIFA, we must ensure our police, fire, and EMS departments are fully staffed, well-equipped, and proactively supported. That means:
Transitioning to a 4-person fire truck staffing model, as requested by our firefighters
Prioritizing competitive pay and benefits to retain experienced first responders
Investing in modern technology and equipment to improve response times and public confidence
2. Education (Collaboration & Support): While public education is not directly funded by the city, we play a key role in partnering with local school districts and institutions to support student success. I would advocate for:
Internship and workforce development programs in partnership with Frisco ISD and local colleges
Safe routes to schools, better lighting, and traffic enforcement near campuses
City-led initiatives that support mental health, student safety, and career readiness
3. Infrastructure: Growth without infrastructure planning leads to frustration and failures. I support:
Proactive investment in roads, drainage, and water systems
Smart traffic management solutions to reduce congestion
Maintenance and modernization of aging infrastructure—especially in mature neighborhoods, not just new developments
These aren’t just line items in a budget—they’re the foundations of a strong, inclusive, and future-ready Frisco. My job as a council member will be to ensure every dollar spent advances these priorities in a fiscally responsible and community-first way.
4. How would you plan to handle Frisco’s increasing debt and financial obligations?
Debt, when used wisely, is not always a bad thing—especially when we’re talking about AAA-rated municipal bonds, which give Frisco access to favorable rates and funding options for long-term infrastructure and capital improvements. It’s about understanding opportunity cost and using debt as a strategic tool—not a fallback.
Frisco is in a solid financial position today, but maintaining that strength requires forward-thinking, discipline, and clear priorities. Here’s how I would approach it:
Prioritize needs over wants—always. We must focus on funding what truly matters: public safety, infrastructure, and reinvestment across all of Frisco—not just select areas or headline-making projects.
Maintain strong reserves. A “rainy day fund” is crucial. It’s what allows us to respond to emergencies, economic downturns, or unforeseen challenges without risking basic services or spiking taxes.
Use public-private partnerships strategically. Many companies are willing to co-invest in amenities or services in exchange for name recognition or community impact. This model can significantly offset costs without burdening taxpayers.
Ensure geographic equity. Debt-backed investments should not favor just one side of the city. We must reinvest in mature neighborhoods, aging infrastructure, and underserved areas to preserve the livability and character of all of Frisco.
Practice transparent financial communication. Residents deserve to understand how debt is used, why it’s incurred, and how it’s being repaid. I support easy-to-access budget dashboards, annual debt reports, and educational town halls on major funding decisions.
Tie borrowing to measurable return on investment. If a project is funded through debt, there must be clear value to residents—whether it’s economic development, traffic relief, job creation, or public safety improvements.
Debt can be a smart investment if it’s tied to community benefit, managed transparently, and accompanied by fiscal discipline. My goal is to make sure Frisco’s financial future remains as strong—and as community-focused—as its present.
5. In December 2021, the Mayor cast the tie-breaking vote to approve the Employee Wellness Clinic, which is projected to operate at a loss for the first few years. At the five-year mark, if the clinic is still not breaking even, would you support closing it or continuing to operate at a loss?
I strongly believe in supporting our employees and ensuring they have access to quality, affordable care—but we also have a duty to manage taxpayer dollars wisely.
If, after five years, the Employee Wellness Clinic is still operating at a loss, I would not automatically support continuing the same model. At that point, it’s clear we need to reassess and adapt. Sometimes, outsourcing or forming a new public-private partnership is a more viable and sustainable option than owning and operating something at a deficit.
We can and should explore:
Partnering with regional healthcare providers to deliver wellness services at negotiated group rates
Integrating care through existing insurance networks to avoid duplication of services
Reallocating resources to prioritize employee wellness in smarter, more efficient ways
The goal is not to take services away—but to provide them in a way that makes fiscal sense. Our employees shouldn’t have to compromise on well-being, and our residents shouldn’t be asked to shoulder ongoing financial losses.
At the end of the day, we are obligated to do the right thing—for our employees and for the taxpayers. That means being compassionate, but also clear-eyed about performance, sustainability, and accountability.
6. Should the city be in the business of running an Athletic Center, Performing Arts Center, or any other type of business model that mirrors a commercial business which has annual operational costs paid for by tax dollars?
No—the city is not a commercial business, and it should not operate as one, especially when the city itself acknowledges that these ventures are not expected to be profitable.
When taxpayer dollars are involved, the priority should always be essential services and core infrastructure—not entertainment or amenities that carry long-term operating losses.
I absolutely support arts, recreation, and culture, but owning and operating large-scale commercial-style facilities should be carefully reconsidered. If these amenities are important to the community, we should explore:
Public-private partnerships, where private entities help fund, operate, or manage the facility
Naming rights and sponsorships to reduce public cost
Or allowing the private market to meet these needs, while the city provides support through zoning, promotion, or limited incentives
We must focus on fiscal responsibility, not vanity projects. The city’s role is to protect, serve, and sustain quality of life, not run businesses that add to our debt and increase pressure on future budgets.
Transparency and Accountability
1. How will you ensure transparency in your decision-making process and open communication between the city council and residents?
Transparency is not just a principle—it’s a responsibility. As a city council member, I will work to create an environment where residents feel heard, informed, and involved every step of the way.
Here’s how I plan to ensure that:
Open-door communication: I will be accessible to residents through regular office hours, public forums, and neighborhood listening sessions.
Clear, timely updates on major decisions: Whether it’s a zoning change, bond project, or new development, residents should know what’s being decided, why it matters, and how they can give input.
Support for a Neighborhood Ambassador Program: This initiative would allow each area of Frisco to have a direct liaison who helps bridge the gap between city hall and the people—especially in fast-growing or underserved areas – meeting every quarterly to understand the ongoing concerns from residents and city limitations can be understood better.
Plain-language summaries of complex issues: Government shouldn’t be confusing. I’ll advocate for summaries and visual aids that explain city decisions in a way that’s easy to understand. Education is key !
Digital engagement tools: More live streams, online Q&As, and interactive platforms that give people a say—especially those who can’t attend meetings in person.
Transparency builds trust, and trust builds community. I’m committed to leading with integrity, openness, and accountability.
2A. Do you support more increased public access to city council meetings, boards, and commission meetings?
Absolutely. Residents should always be welcomed, encouraged, and empowered to attend public meetings and provide feedback. Transparency and accountability start with access.
City Council members are elected to represent the people, not operate behind closed doors. That means:
Public meetings should be live-streamed and archived
Agendas and materials should be shared in advance
Clear instructions should be given on how residents can submit input or speak on agenda items
Meeting schedules should be clearly communicated across multiple platforms—including email, social media, and city apps
City government should be inclusive and accessible to everyone, not just those who can make it in person or understand policy jargon. We serve the people—and that starts with inviting them to the table.
2B. What steps would you take to improve access to meetings, meeting minutes, and public records?
To improve access and transparency, I would support:
Live-streaming all board and commission meetings, not just City Council
Ensuring all meeting minutes are detailed and posted in a timely manner, with summaries that highlight key decisions, votes, and discussions
Developing a centralized, user-friendly online portal where residents can easily search agendas, minutes, and public records
Promoting civic literacy, through educational content that helps residents understand how to get involved and what the city’s processes mean for them
Transparency is not just about availability—it’s about clarity, accessibility, and engagement. As a council member, I’ll advocate for modernizing how we communicate and ensuring every resident has the tools to stay informed.
3. What is your definition of conflict of interest?
A conflict of interest occurs when a public official’s personal, financial, or professional interests interfere with—or appear to interfere with—their ability to make objective, unbiased decisions in the best interest of the public.
This includes:
Voting on matters that would financially benefit themselves, close family members, or business associates
Participating in decisions where they have undisclosed affiliations or loyalties
Using their position to influence outcomes that benefit political donors or private entities they’re connected to
Even the perception of a conflict can undermine public trust. That’s why it’s important not only to avoid conflicts, but to disclose any potential conflicts transparently and recuse oneself when appropriate.
Elected officials must always remember: we are here to serve the public—not ourselves, our friends, or our donors. Integrity and transparency must guide every decision.
4. Do you support implementing a stricter ethics policy that puts a check on the influence of money in local politics, including recusal from votes that could benefit major donors?
Yes—100%. Public service must be rooted in integrity.
I fully support stricter ethics policies, including requiring recusal from votes where a council member’s donor stands to benefit. Even the perception of bias undermines public trust, and that trust is everything.
I also believe that current City Council members should not publicly endorse or advocate for candidates during elections. They are elected to serve the people—not to influence outcomes or use their position to sway voters. They should remain neutral and let the democratic process work without interference.
Frisco residents deserve decisions made for the right reasons—not for political favors or financial gain. I will always put people first and lead with transparency, fairness, and accountability.
5. Do you believe active members of the City Council should advocate as “private citizens” for propositions on the ballot during local elections?
No. Once elected, council members represent the entire city—not just their personal views.
Even if acting as a “private citizen,” their title carries weight and influence. Advocating for or against ballot propositions while in office can blur the lines between public duty and personal agenda.
Elected officials should focus on educating the public with facts, not persuading them how to vote. Voters deserve unbiased information so they can make informed decisions for themselves.
City leadership must remain neutral, respectful of public trust, and committed to fair democratic processes.
Community Services & Quality of Life
1. What are your plans for enhancing public parks and recreation on Frisco’s East Side of the DNT?
When I moved to Frisco several years ago, Lone Star Ranch felt a little “oldish,” while the East Side looked brand new. I couldn’t buy in the East at the time—but now, I see the tables have turned. The West Side is booming, and many parts of the East Side are in need of attention.
That’s why I firmly believe: “Old is gold.” These established neighborhoods helped build Frisco’s foundation, and they deserve reinvestment, renovations, and updates to match the city’s new growth. Frisco shouldn’t feel like two different cities—it should look and feel like One Frisco.
Here’s my plan to enhance parks and recreation citywide, with a focus on equity:
Reinvest in older parks with modern amenities—shade, lighting, restrooms, and updated playgrounds.
Bring new recreational programming to underserved areas—youth sports, wellness events, senior fitness, etc.
Ensure citywide capital improvements are planned with a balance between new growth and legacy communities.
Empower residents through a Neighborhood Ambassador Program, so every corner of Frisco has a voice in how resources are allocated.
Parks bring people together. They reflect how much we value community, wellness, and connection. I will work to ensure that every resident—regardless of ZIP code—feels seen, served, and included in Frisco’s future.
2. How do you plan to address traffic congestion across Frisco?
Traffic congestion is one of the top concerns I hear from residents—and it’s only going to increase with major attractions like Universal Studios and FIFA 2026 on the way.
To stay ahead, we must:
Invest in smarter traffic signal systems and road expansions in high-traffic zones
Prioritize east-west and north-south connectivity to reduce bottlenecks
Work with regional partners on inter-city traffic flow solutions
Encourage local job growth so fewer residents need to commute long distances daily
We can’t solve tomorrow’s traffic with yesterday’s planning. It’s time for proactive, tech-driven solutions that keep Frisco moving.
3. Do you think Frisco has a public transportation need?
Yes—Frisco is reaching a size and scale where exploring smart, flexible public transportation options is necessary.
While we may not need a full-scale rail system yet, we do need to:
Evaluate on-demand, micro-transit services for seniors, students, and workers
Expand regional transit partnerships to connect Frisco with nearby cities and employment hubs
Plan ahead for future needs as traffic and population grow
Public transit isn’t just about mobility—it’s about access, equity, and sustainability. We need to start the conversation now to be ready for tomorrow.
4. How will you engage with and listen to diverse voices of the community?
Frisco is a beautifully diverse city, and our leadership must reflect that inclusivity—not just in words, but in action.
As someone who has served as a Frisco Inclusion Committee Ambassador and actively participated in cultural events across the city, I’ve seen firsthand the power of listening to every voice at the table.
Here’s how I’ll continue that work:
Create a Neighborhood Ambassador Program so every part of Frisco has direct, local representation and feedback loops to City Council
Host listening sessions and town halls in different neighborhoods—not just at City Hall
Actively seek input from underrepresented communities, faith groups, seniors, small business owners, and youth
Ensure city communications are accessible and available in multiple formats and languages
Representation isn’t just about who’s on the dais—it’s about how we make people feel seen, heard, and valued.
Public Safety
1. What measures will you take to ensure Frisco’s Police and Fire Department remain well-funded?
Public safety is a top priority and the foundation of a thriving city. As Frisco grows, we must ensure our first responders have the resources, staffing, and equipment they need to keep our community safe.
Here’s what I will advocate for:
Proactive budgeting for police and fire based on population growth and projected demand—not after service gaps appear
Investment in technology, training, and mental health support for first responders
Ensuring competitive salaries and benefits to attract and retain top talent
Collaborating with department leadership to understand real-time needs—not just relying on static annual reports
Frisco is one of the safest cities in the nation. We must protect that reputation by staying ahead of the curve, not playing catch-up.
2. For years the Frisco Firefighters Association has taken to the citizens input pulpit asking for more staffing (specifically going from a 3 Man Truck to a 4 Man Truck). Turnover has been high recently with Firefighters taking retirement and then going to work for other cities who are more supportive of their First Responders.
Q: Do you support increased staffing and moving to a 4 Person Truck?
Yes—if it’s a demonstrated need, we must support it.
Our firefighters are on the front lines every day, and if moving to a 4-person truck improves safety, response times, and efficiency, then it’s our responsibility to prioritize that in the budget.
We can’t expect excellence from our first responders without giving them the tools, staffing, and support they need to succeed. Public safety should never be under-resourced.
4. Would you support removing Animal Services “out” from under Public Safety and turning it into its own department?
Yes, I’m open to exploring this idea—if it improves efficiency, responsiveness, and animal welfare.
Animal Services is an important function, but it operates very differently from police and fire. Giving it its own department could allow for:
More focused staffing and resources
Improved community education and outreach
Stronger partnerships with local rescue organizations and shelters
That said, any decision should be based on data, operational needs, and budget impact. If separated it leads to better service without burdening taxpayers, I would support it.
5. Do you believe Frisco should have its own Animal Shelter and Education Center—or rely on a public-private partnership?
Yes, I believe Frisco should work toward having its own Animal Shelter and Education Center.
As our population grows, so does the need for local, responsive animal services. While public-private partnerships can be helpful in the short term, relying solely on external agencies like Collin County limits accessibility and control.
A city like Frisco should be able to:
Provide quicker response times for lost or stray pets
Offer community education and adoption services
Build stronger partnerships with local volunteers and rescue groups
That said, I would still explore a phased approach or a hybrid public-private model to manage costs responsibly. But long-term, Frisco needs its own dedicated facility—because animal welfare is a city responsibility, not just a community afterthought.
Closing Statements
Service is second nature to me. This campaign is not a performance—it’s simply an extension of who I am, every single day. I’ve always lived by the principle of service before self—from my early days volunteering at Mother Teresa’s Missionaries of Charity, to mentoring small businesses, organizing cultural events, and serving on multiple boards right here in Frisco.
I’m not running for a title. I’m running to expand the impact I’ve already been making quietly for years.
Frisco doesn’t just need another politician—it needs a sensible, compassionate, practical leader who knows how to listen, learn, and take action. I’ve been doing that as a resident, a business owner, and a community ambassador. Now, I’m stepping up to do it on a larger scale.
My desire to serve comes from the heart—not from politics or ambition—but from a deep love for this community. Frisco needs people-first leadership rooted in common sense, fiscal responsibility, and empathy. That’s the kind of leadership I offer—and that’s why I’m running for City Council.
If transparency were a magic act, Frisco City Hall would be pulling rabbits out of hats while the real answers disappear up their sleeves. Welcome back to our ongoing tale of smoke, mirrors, and municipal mystery, The Phantom of Frisco saga. Now, in Part 2, we go deeper into the back corridors, where the stage props and “public meetings” feel more like rehearsed performances for an audience of none. Enjoy our final blog that expresses the last of concerns we have and we hope it lifts the curtains so you can see who’s really pulling the strings.
Community Arts vs Broadway:
For years, the Frisco Arts community was pushing the need for a community theater where residents could perform musicals, art shows and more. How did that turn into bringing Broadway to Frisco? Do we NEED Broadway – No! Do we NEED a COMMUNITY THEATRE EVENT SPACE – Yes! We have a lot of local groups who could benefit from it. A community theater event space would have a much smaller price tag than what the city is pitching today. The city and Tammy Meinershagen, the leader of Frisco Arts, are no longer thinking about the needs of Frisco residents or the Frisco Arts Community.
Backstage Pass to PAC Mentality
Smart Frisco is a local political action committee that supports Proposition A & B. We were open to learning more but then they did a post with the caption It’s Free! Immediately we wondered who is behind Smart Frisco? Who is running Smart Frisco? Who is funding Smart Frisco? NOTHING IS FREE!
The first report filed for the PAC is the Treasure Report which lists the name Heather Eastburn. We simply googled her name at that point to find out she was arrested in April 2023 for “Assault Causes Bodily Injury of a Family Member” and thought is this someone we should trust to tell us it’s free! Then we found out Eastburn used the excuse of being INDIGENT to bond out. That means the party of the original action is unable to afford the costs of paying or giving security costs (bond). Eastburn’s credibility was in question simply because she claims indigency to get free bond/lawyer all while telling Frisco Residents that the $340 million performing arts center IS FREE and WON’T COST US A CENT! Eastburn has a layer of problems we won’t expose here but, in the future, maybe fix your home before trying to take money from our pockets through sales tax.
Who is funding Smart Frisco?
The answer, Smart Frisco has been flushed with $20,000 in cash by Frisco North Development LLC, which is owned by the Wilks Brothers, who are building Firefly Park in Frisco. Firefly is slated to be a $2.5 to $4 BILLION dollar project located next to what could be the home of the future FCFA. Clearly having a Frisco Arts Center next to their billion-dollar development would benefit them greatly.
Then you have Councilman Bicycle Bill Woodard who donated to the PAC. He has done this before when he ran the PAC against the Frisco Firefighters in 2024. Why does his involvement make us cautious? Our city is constantly in the news, and every picture taken has our council front and center at events. When you want to use the excuse “I am doing this as a private citizen not a council member” we don’t buy it! We have proven that the PAC last year used city resources which Bill could have only had access to as a councilman and to us you can’t play both sides. Residents give more credibility to what he says because he is in a position of leadership versus another PAC run by regular ole joes! When a PAC is funded 99% by a developer, and the voice for the PAC is a city council member – that concerns us!
Letter of Intent (LOI) – Language Semantics at play!
How does semantics play into an LOI? Semantics is the meaning or interpretation of a word or sentence. A letter of intent (LOI) is a formal written document expressing a party’s intention to enter into a contract or agreement. It outlines the main terms of the future agreementand shows a serious commitment to a deal. LOIs are preliminary to any formal dealsor terms and are designed to be general and non-legally binding.
Pay attention to the key words in the definition which are intention, agreement, commitment, preliminary, and non-legally binding. The City Council wants us to vote on changing the use of funds in our EDC based on a commitment, preliminary, non-legally binding agreement. Some would say it is filled with semantical words, depending on how you interpret them.
On April 1st, the city council authorized a LOI with Frisco Live for them to be the operator-at-risk for the new FCFA. We reviewed the 8-page Venue Operator Letter of Intent and the first thing to catch our eye was the following which states, “Frisco Live is a Texas non-profit corporation formed by Broadway Dallas and Broadway Across America.” Then it goes on to say they will make the best effort to obtain tax-exempt status, however if they don’t the parties will still move forward.
Why does this matter? The non-profit with a tax-exempt status is to help them with FUNDING! Remember, the last $100 million must come from donors or heavy hitter sponsors. This is the biggest piece of “the unknown” pie that residents should be concerned with. According to the IRS website, “Until a nonprofit receives that status—even if it operates as a nonprofit in good faith—donations to it are not deductible. Just calling yourself a nonprofit or even being registered as a nonprofit corporation with your state is not enough for federal tax purposes.” Why would you donate when it is not tax right off? If they did not achieve tax-exempt status and the city moves forward anyways, then how will they cover the $100 million they are supposed to be raising from donors?
They also stated at the meeting they had done two funding studies and had a target list so why not share the studies. As of now we can only assume there are no donors who have signed a commitment to fill this gap. Project Theatres has stated numerous times that most donations don’t come in an upfront lump sum – they are given over years. The city needs to state before we vote to change the use of EDC funds what will happen if they don’t get that status and where will the money come from? Why would you vote so they can continue to move forward, spend more money on a very expensive project with so many unanswered risks. How much do we spend without knowing the facts? Again, residents need to ask themselves, are they willing to take a $100 million dollar risk?
Next the LOI talks about how Frisco Live will contribute $4 Million to the FCFA Capital Campaign Fund as part of the 2025 “silent capital campaign” effort. It goes on to say the delivery of that money is contingent upon the following and is fully refundable if not meet.
1. In the event the project is canceled before completion or fails to be completed.
2. If The City of Frisco and PISD fail to get the bond issuances necessary to design and construct the project.
3. The City’s authorization and funding of the one-time maximum $8 million reserve balance split between three City administered funds. First $6 Million for the startup “Operational Support Fund,” plus $1 Million for the “Facility Maintenance Fund” and $1Million for the “Major Capital Expense Restricted Fund.”
What caused us to be concerned? The number $8 million because every time this slide comes up in their presentations, they say $6 Million. They have failed to highlight the two $1 Million contributions, aka they just put that in the small print.
When we watched the April 7th meeting a resident named Dan Elmer took to the microphone (2:20:00) and explained his background in private equity and how he is in charge of approval authority for loans for a local bank. He said he could not vote yes for the propositions based on what was written in this LOI. He said he was incredibly disappointed to watch the council approve this LOI especially after Councilman Brian Livingston asked the question “who are the parties to the definitive operation agreement” being discussed and no one could answer that.
Elmer went on to say, while the consultants and council expressed Broadway Dallas and Broadway Across America, based on the current LOI that is not true. Elmer then held up the agreement and said Page 1 – “Parties Involved” – City of Frisco and Frisco Live Inc.” Elmer then asked, “Why does that matter?” The structure proposed is a remote bankruptcy structure and there is no recourse to Broadway Dallas or Broadway Across America. That would require a separate agreement.
Elmer then asked, “What’s the role of Broadway Dallas and Broadway Across America as written in the current LOI?” They are CONSULTANTS to Frisco Live! That means they are providing services to Frisco Live, a Non-Profit Bankruptcy Remote Entity. Why is that important?” Let’s say they run out of funding, Elmer said that means they have no assets, andno one is required to step up and fund this entity as the LOI is written today.
Elmer continued, “in order for that to happen you need a keep well agreement which is an agreement that those entities will continue to provide funding in the event of an operational loss which is not in this LOI today.” You don’t have a guarantee of an operating agreement from Broadway Dallas /Broadway Across America. What you do have is “THE PROMISE TO NEGOTIATE THE CONSULTING AGREEMENT AT A LATER DAY UNDER UNSPECIFIED TERMS.” He also stated at the April 1st meeting it was said we are not paying management fees to Broadway Dallas / Broadway Across America. He pointed out that it is not true, we will be paying consulting fees which are stated in the LOI. He said whatever fee arrangements are to be paid should be back end loaded to limit the fees they are paid early before the concept is proven. Again, he stated, none of that is discussed in the LOI. Holding up the agreement he said these are not things to be figured out in the next steps, these are material deal terms that are not in the framework of the deal.
Elmer went on to say that he reached out to the email on the presentation and the phone number to ask what the fees are to be paid in year 1 & 2 and he got no response. He closed by stating he is not against the project, but he is against a bad deal, and this is a bad deal. Sir, you took the words right out of our mouth!
Facility Use
We heard over and over the “Community Hall” will be shared by Prosper ISD and several local community groups. Based on the presentation on 4/7/2025 (slide 7) it stats that Prosper ISD, community non-profit arts organizations, small community events, visual arts exhibits and regional events will occupy the facility 84% of the time. The remaining 16% of the time it will be dark days, meaning no use. A note at the bottom of the slide says, “community use projections INCLUDE PISD NEEDS.”
Former City Manager, George Purefoy, posted on Facebook that he was told at the open house that the local arts groups will have approximately 50% of the use of the small theater. According to the city’s FAQ , “Prosper ISD is anticipated to be the predominant user of the Community Hall.” Funny they don’t have consistent answers to the questions! It must have been a typo when they left off the percentage on the answer in the FAQ. We decided to go directly to the source… Prosper ISD that is!
We emailed the Superintendent for Prosper ISD and one of the questions we asked was what % of the time would the community theater be used by Prosper ISD. The Chief Communication Officer responded to us, Rachel Trotter and said, “AS OF TODAY, THE SMALLER THEATER WILL BE USED 84% OF THE TIME BY PROSPER ISD.”
Question, if Prosper is using it 84% of the time and it’s dark 16% of the time, then when are the community non-profit arts organizations, small community events, visual arts exhibits, or regional events supposed to use the facility? The question of Prospers quantitative use of the community hall was asked this week and Gena with Project Theatres paused and never directly answered, instead she gave generic percentages as we expected. Based on how the Universal Kids vote went down, it is our opinion that the night of the vote many will be shocked to learn some “changes” may take place leaving no availability to other groups. We call it the Bait & Switch!
Well, they can use the large hall right? Yes, but can they afford to rent the large hall? Probably not!
Next, based on the usage chart, Broadway will only be using the Large Hall 15% of the time. A $340 million dollar investment for 15% of the time to be used for Broadway. Does that sound reasonable to you?
Conflict of Interest
Lastly, we point out the conflict of interest starting with Tammy Meinershagen. She claims to be voting yes for this because she believes it is good for the community; the truth is there is no way in hell she would vote against it. Tammy was introduced to music as a young child and plays the Violin and at age 5 she played her first concert at the Rockford Symphony Orchestra in front of 5000 people. Her family moved to Frisco in 2004, and in Voyage Dallas Magazine article in 2018 she said, “As a professional musician and teacher, I felt a bit like a fish out of water in Frisco, and I wanted to help our city become more well-rounded.”
Meinershagen went on to say in the article, “I began serving in many capacities regarding arts and culture, as PR/Marketing Chair of the Texas Music Teachers Association, Diversity Chair for the Frisco Council of PTA, a Board member of Frisco Public Art, and Frisco Association for the Arts. After meeting Councilman Jeff Cheney (now Frisco Mayor) in 2009, I was eventually appointed to the 2015 Citizen Bond Committee to represent the arts. It was there, that I spearheaded a successful bond initiative of $10 million in bonds for a performing arts center in Frisco.”
At the time of the article, she was serving as the Executive Director of Frisco Arts, the city official arts advocacy agency. Our point, even if Tammy Meinershagen thought this was a bad deal – there is NO WAY SHE IS VOTING AGAINST IT. She is blinded by her love and conflict of interest. She knows if this does not pass it could be another 5 to 10 years down the road before another opportunity comes up. Her conflict of interest is glaring when it comes to voting and being involved on this project.
Next up, Cheney! He has been transparent that he wants this to be a destination city. Based on the proposed location it will help Mayor Jeff Cheney, and the Cheney Group sell more houses at the PGA (where he claims to have no exclusive contracts). It will help his friends, the Wilks brothers, and their billion-dollar development. It will help the new PGA Entertainment District being built by Cheney’s friends (remember his former Broker). The potential millions to be made off tourism directly are the real driving force here for Cheney and his developer friends.
Lastly Bicycle Bill – if he wants to donate from his campaign fund to the Smart Frisco PAC and be a voice for the PAC then claim he is doing it as a private citizen – we say NO WAY! You did not donate from your personal funds, he used his campaign money, that was donated to him to help him win his run for the council. In our humble opinion, we would say that is a conflict of interest.
TIME TO VOTE
Where does it end? April 22nd starts early voting, election day is May 3rd, and you are the deciding vote! What we do know is that details are important, and the truth is we don’t have many details at all. City leaders have said this is the most transparent project they have ever worked on, and you’re seeing the whole picture. But as any good illusionist knows: if you’re watching the right hand, you’re missing what the left one’s hiding.
We warned you to buckle up! We told you the sales pitch would be coming from all angles, and it would be Oscar-worthy. We also told you don’t be surprised when the fine print on this production budget reads: No refunds, taxpayers!
Listen to what others are telling you and look at the resume! Former City Manager George Purefoy says this deal is no good. Ron Patterson, who resigned after 21 years with the City of Frisco, where served as an Assistant City Manager, President of the Frisco Economic Development Corporation (EDC), and then became the Deputy City Manager and was one of the top 3 candidates to replace George upon his retirement has also said this is a bad deal. Former City Council member Shona Sowell and current Councilman Brian Livingston are saying – no! Cheney wants you to believe they are all idiots and they just don’t understand this deal.
The mayor and council are banking on residents to fall for the Broadway glam, so they don’t look at the details behind the curtains. Hell, we have not even talked about the parking garage that will be needed for this project yet. Trust me, they say! In the end, if this passes, they hope that by the time the shiny new Performing Arts Center opens, everyone will have forgotten how the money got there in the first place. Maybe they’re right. Or maybe, just maybe, Frisco isn’t as easily distracted or stupid as they think. Know Before You Vote!
As for me? I’m just an old man who’s seen this kind of story before. When you cut corners in winemaking, you don’t get a masterpiece, you get something undrinkable. And when you cut corners in city finances, you don’t get a thriving, well-managed town. You get a mess.
Standing ovation or a total flop? Stay tuned for May 3rd.
Just like the real Broadway - overun with rats. You know what this town really needs? A decent animal shelter.
Well, I'll be. That Jamie... you know, the one with all those progressive ideas and the enormous forehead... she's gonna…
Amazing
Thank you Frisco Chronicles for all your work on keeping us informed about this mess! PEOPLE, VOTE NO!!!!!
Proposition A & B is what you are voting on, which allows them to use EDC funds for "other uses"…