There is a difference between political disagreement and online obsession. In the age of Facebook gladiators, neighborhood watchdog pages, and keyboard constitutional scholars armed with Canva graphics, the line can get blurry fast. But lately, several Frisco residents have been asking a serious question about local physician Dr. Matt Rostami and his increasingly aggressive online commentary aimed at Frisco mayoral candidate Rod Vilhauer.
The concern is not simply that a doctor has political opinions. Doctors are citizens. They vote. They argue. They post memes just like everyone else. Some even discover Facebook Live and suddenly believe they are one podcast microphone away from becoming the next Joe Rogan.
Rostami’s online political presence is not new. Here are just a few posts sent to us by readers.
Video of Dr. Matt Rostami mocking the need to stop Sharia Law and making Christian woman to wear a Hijab. He specifically points out a woman named “Mary” who is holding a baby a reference to the bible. He goes on to say in our country Freedom is showing your butthole and cleavage because sharing is caring.
Current Revolt called out Dr. Matt Rostami for being a Democrat in disguise. He claims to be a Republican, but his voting Record says otherwise from what we can tell and Current Revolt called him out about it. We also noticed that he supported the vaccines during Covid which is odd for a Republican.
Then there is a post showing Dr. Matt Rostami dressed up in cosplay as a Jewish Nazi Officer. After it was posted he later mocked it, and in the words of Shaggy allegedly said, “it wasn’t me.”
In another post, Rostami holds up a Muslim Medical Alliance folder and mocks obese woman saying “I am here to get my CME credits as a doctor at this Muslim American Medical Society. We are discussing how to help Americans lose weight so they can fit in Hijab, Abayas and Burqas when we implement Sharia law. Yes, I was also surprised that we didn’t just have them in larger sizes (clown face emoji).
The Concern
The concern being raised by residents is whether Dr. Rostami’s online behavior has crossed from political speech into something more concerning: harassment, intimidation, or conduct unbecoming of a licensed physician.
And perhaps the biggest mystery of all: why did it take nearly an entire day to even locate his Texas medical license?
The Name Game
Here is where the story starts feeling less like a medical directory and more like a witness protection subplot from a late-night cable drama.
Most Texans searching the Texas Medical Board database would naturally type in “Matt Rostami.” That search does not easily lead to his medical credentials because “Matt Rostami” is not his legal name.
According to Texas Medical Board records, Dr. Matt Rostami’s legal name is Dr. Mahdi Rostamizaden, and his Texas medical license is listed as #R2723.
To be clear, physicians are not generally required to publicly advertise their license numbers on websites or social media. Texas law typically allows doctors to practice and advertise under a professional name, practice name, DBA, or commonly used name. Nothing illegal there.
Still, some residents found it odd that locating the license information required what felt like a forensic accounting team, three cups of coffee, and the determination of a true-crime podcast listener.
What Does the Texas Medical Board Actually Regulate?
This is where things become important — and nuanced.
The Texas Medical Board does not regulate political beliefs. A physician can support a candidate, oppose a candidate, criticize policy, or post unpopular opinions online. The First Amendment protects a tremendous amount of speech, including speech many people dislike.
Texas law does not create one single “social media behavior statute” for physicians. Instead, physician conduct is regulated through broader standards found in the Texas Occupations Code and Texas Administrative Code involving:
Professional ethics
Dishonorable conduct
Conduct likely to deceive, defraud, or injure the public
Impairment issues
Harassment or threatening behavior
Professional character requirements
The board has previously disciplined physicians over online conduct, including inappropriate Facebook activity and harassment-related behavior. The key legal question is not whether someone is rude, loud, politically charged, or unpopular, but the threshold is evidence.
Not gossip. Not rumors. Not “he seems weird online.” Evidence.
When Does Free Speech Become Harassment?
That is the million-dollar constitutional question.
A physician posting criticism about a political candidate is protected speech. Even harsh criticism usually remains protected. At Frisco Chronicles we know where that line is and we do stand to protect it. The question is should those rules be different for licensed professionals in some categories.
If conduct escalates into targeted harassment, threats, stalking behavior, intimidation, discriminatory conduct, or actions suggesting impaired judgment that could affect patient safety, the equation changes dramatically.
Several Frisco residents who contacted Frisco Chronicles expressed concern that Dr. Rostami’s posts have become increasingly inflammatory and intensely focused on Vilhauer.
One resident wrote:
“The public rhetoric has become increasingly inflammatory.”
Another questioned whether the fixation had crossed into “stalking territory.”
To be very clear, those are serious accusations. We want to make sure folks understand these are opinions — not legal findings.
A skeptical observer might reasonably ask whether the behavior reflects the professional judgment expected from someone entrusted with patient care. But legally speaking, “poor judgment” and “disciplinable impairment” are not the same thing.
That distinction matters.
Because the law does not punish someone simply for acting eccentric online. If it did, half of Facebook would be under federal supervision and Nextdoor would require adult probation officers.
The “Good Professional Character” Standard
Under Texas Occupations Code Chapter 155, physicians are expected to maintain “good professional character.”
Chapter 164 goes further, allowing disciplinary action when a physician is unable to practice medicine safely because of:
illness
drunkenness
excessive use of drugs or chemicals
mental or physical conditions affecting safe practice
Recently, several residents emailed Frisco Chronicles asking whether Dr. Rostami’s online conduct raises concerns about impairment or mental fitness.
To be absolutely clear: there is currently no public evidence proving impairment, substance abuse, or mental incapacity.
However, Texas law does provide mechanisms for investigation if legitimate complaints and probable cause exist.
Under Section 164.053 of the Texas Occupations Code, the Texas Medical Board may request a physician submit to mental or physical examinations if there is probable cause involving professional behavior concerns, substance abuse issues, or mental health conditions affecting safe practice.
If a physician refuses, hearings may follow, during which the physician can present evidence and legal defense.
Again, the standard is not “people on Facebook think he’s acting strange.”
The standard is probable cause backed by evidence.
That is a very high bar — and intentionally so.
Targeting Rod Vilhauer
Perhaps the most comical part of this entire saga is that Dr. Rostami appears to be attacking Rod Vilhauer for a comment made during a podcast that he has later clarified, while Rostami engages in the very same style of online political commentary daily in his regular posts. One day it is “dangerous rhetoric” when Vilhauer speaks bluntly about controversial issues; the next day Rostami is unloading multi-post tirades, inflammatory accusations, taking out political hit pieces in magazines, putting up defamatory road signs, and posting political attacks with the enthusiasm of a late-night cable news host who just discovered espresso. Residents watching this unfold believe Rostami has gone over the line of two people arguing over who is being too loud… through bullhorns. If harsh political speech suddenly qualifies someone as unstable, offensive, or unfit for public discourse, then critics might reasonably ask whether Dr. Rostami’s own Facebook timeline should be entered into evidence as Exhibit A.
Politics, Medicine, and Public Trust
This entire situation raises broader questions that extend beyond one physician or one mayoral race. How much online behavior is too much for professionals entrusted with public safety and public health? Should physicians be held to higher standards in public discourse? At what point does political activism begin damaging public confidence in the medical profession? And perhaps most importantly: in an era where outrage drives clicks, likes, and engagement, are some people simply losing the ability to log off?
The internet has transformed ordinary citizens into full-time broadcasters. Every grievance becomes a livestream. Every disagreement becomes a crusade. Every Facebook thread becomes Gettysburg with emojis. But physicians occupy a unique place in society. Patients trust them with life-altering decisions. That trust depends not only on medical competence, but also on public confidence in their judgment.
The Texas Medical Board understands that balance. That is why it generally avoids policing mere political opinions while still maintaining authority to investigate conduct that may genuinely endanger the public or reflect professional impairment.
For now, Dr. Rostami’s conduct remains largely a matter of public debate — not public discipline.
But one thing is certain: when residents begin asking whether a Doctor’s Facebook feed belongs in a campaign office, a courtroom, or a psychiatric evaluation request, the conversation has already moved far beyond ordinary politics.
For legal purposes we must post this Disclaimer: This blog includes satire, parody, and comic relief. It contains summarized accounts created solely for humor and commentary. Any resemblance to real events is either coincidental or intentionally satirical. Reader discretion — and a sense of humor — are advised.
Frisco Chronicles has no issue questioning city leadership and department leadership because I believe someone must speak for the front-line employees. Why? It is the front-line employees in each department that do the day-to-day work which keeps our city great. Every time I hear from an “insider” it is the same story, different department.
We have heard about nepotism running rampant, leadership involved in sexual affairs, toxic work environments, and much more. The truth is our city needs a good “SPRING CLENAING” in top management and department leaders. Why? To protect our front-line workers who feel the brunt of their failed leadership.
The last two weeks we have received several emails related to City Manager, Wes Pierson. The emails talk about how Pierson leads with hostile and condescending behavior. One email noted he consistently speaks down to staff, direct reports, and his executive team. It went on to say his condescending behavior and communication style undermines the morale across all city departments. Residents have seen this behavior up front and center at city council meetings.
The emails also talk about how employees feared professional retaliation if they file a complaint with HR against department or city leadership. The minute a complaint is filed the city begins actions to end that employee’s employment through any means necessary. That includes making up issues or actions to use against the employee.
We know in a recent meeting with public safety officials he questioned if the Fire Department really needed “ladder trucks” which shows his operational ignorance. Clearly his questioning shows a lack of operational infrastructure needed for basic emergency response. His dismissive attitude towards critical public safety equipment poses a direct threat to our communities welfare.
One email talked about staff development and how Pierson actively blocks the implementation of employee progression and career development. The city constantly changes care development plans to hold employees back.
This kind of behavior from one of the highest paid city managers in the nation is unacceptable. There is a severe contrast between his massive compensation package and his refusal to invest in staff progression which behind closed doors is crippling city operations. One email said a third-party investigation into management practices is needed to protect city employees and residents. It is the only way to ensure responsible governance.
When I receive one email I take it as employee frustration, but when I receive 3 in one week from different employees, different departments then it tells me there is an issue at city hall. That issue starts at the top with Wes Pierson as he sets the tone that flows downhill.
Disclaimer: This blog includes satire, parody, and comic relief. It contains summarized accounts created solely for humor and commentary. Any resemblance to real events is either coincidental or intentionally satirical. Reader discretion — and a sense of humor — are advised.
A few years ago, Frisco residents were divided on the idea of an Employee Wellness Center that supposedly would save taxpayer dollars and improve employee health outcomes. At the time, Frisco Chronicles and many residents, raised concerns because the clinic was projected to operate in the red for years before ever breaking even. Funny how “trust the process” always seems to come with a blank check.
So naturally, we decided to follow up.
We filed a Public Information Request asking for basic operational information for the following:
1. Annual Usage Statistics; Number of clinic visits by employees each year.
2. Employee Participation: Total Number of employees using the clinic each year.
3. Financial Performance: Annual revenue and expenses related to operating the clinic, including whether the clinic operates at a surplus or deficit each year.
4. Any additional reports or summaries detailing the clinics’ utilization, cost savings, or operational performance.
Asking for usage numbers, costs, financial performance, and general metrics. Not patient records. Not private medical files. Just the kind of accountability data taxpayers should expect when public money and public partnerships are involved.
Instead, the City of Frisco is now claiming much of the information is confidential. Premise Health, the private company operating the clinic, also argued the records should be withheld by the public.
That response raises even more questions. The public has the right to know where taxpayer dollars are going.
Since when did taxpayer-funded operations become private just because a corporation is involved? If a city contracts with a private company that operates on taxpayer dollars, then transparency is part of the deal. You don’t get to step into the public arena, collect public money, make promises to taxpayers, and then slam the door shut when someone asks for performance numbers.
Nobody is requesting employee medical files or protected health information. We fully support protecting patient privacy. But there is a massive difference between protecting personal health records and hiding operational data from the taxpayers footing the bill.
The city and Premise Health appear to be blurring that line intentionally.
How many employees use the clinic monthly? How much taxpayer money has been spent? What are the annual operating losses or gains? Has the clinic reduced insurance costs as promised? What metrics are being used to measure success?
Those are not invasive questions. Those are standard accountability questions.
And frankly, if the clinic is performing well, why fight so hard to keep the numbers hidden?
The public has every right to question why officials are circling the wagons over usage statistics and financial data. Transparency should not suddenly disappear because the answers may be politically inconvenient.
Government transparency in Frisco increasingly feels like a game of “public when convenient, private when questioned.” The city loves press conferences, ribbon cuttings, and glossy announcements when launching programs, but when residents ask for follow-up data years later, suddenly everyone discovers the word “confidential.”
Maybe the Employee Wellness Center is a success story. Maybe it’s exactly the financial sinkhole critics warned about years ago. Either way, taxpayers deserve facts, not carefully crafted legal objections designed to keep the public in the dark.
Read our original article and decide for yourself whether this is about protecting privacy — or protecting politics.
Disclaimer: This blog includes satire, parody, and comic relief. It contains summarized accounts created solely for humor and commentary. Any resemblance to real events is either coincidental or intentionally satirical. Reader discretion — and a sense of humor — are advised.
While many want to believe local politics is non-partisan, the truth is your values reflect how you vote and what you support. For the last several elections we have heard candidates say when they door knock communities one of the first questions they are asked is what party affiliation you are. It shows that your party does matter to voters at the end of the day.
Lack of Engagement with the Republican Party
Recently, Laura Rummell went after the Denton and Collin GOP endorsement, and Frisco Chronicles is curious as to why? She has not attended any Republican events, dinners, or meetings. Rummel has not visited or supported local Republican groups, and she has not supported Republican endorsed candidates.
Party Endorsements
She did not receive endorsement in either County. In Denton County, Vijay Karthik received 44 or 49 votes, while Laura Rummel only received 11 and 15 abstained. It was not enough for the 2/3 majority vote. In Collin County, Vijay Karthik received the Collin GOP endorsement in a landslide vote.
Lack of Support for Fellow Republican Candidates
In Frisco, Laura has not supported the last three Republican endorsed candidates and went as far as actively working for their opponents. But when it comes time to get “RE-ELECTED” she shows up asking to the Denton and Collin County GOP’s asking, well expecting their endorsement. Laura also campaigned against Stephanie Elad for Frisco ISD supporting her opponent a hard dem. Most recently Laura supported Ann Anderson for city council who was backed by local democrat groups instead of the endorsed Republican. Here she is supporting Tammy Meinershagen who ran against one of those republican endorsed candidates.
Screenshot
Endorsed by Hard Democrats
Rummel’s Re-Election Kickoff party in February 2026 was also filled with several hard dem’s. One of the speakers at her kickoff was Traci Reveal Shipman – a hard democrat. She also is very tight with our current Mayor Jeff Cheney and his wife Dana Cheney.
Let’s talk about endorsements. Laura Rummel has been endorsed by several Democrats such Angelia Pelham, the star of the Tammy Tapes, Tammy Meinershagen. Most recently on April 15th, Jesse Ringness a hard dem who has run state office before also has endorsed Rummel in a video on his Facebook Page. Just look at her posts and the who’s who of Frisco Dems are all over it.
Furthermore, at the December 2025 city council meeting Laura Rummel supported Jordan Villareal, a hard democrat, over a republican for the Tax Assessor Board. She has also supported hard democrats over republicans for local city boards and commissions within the city.
Selective Cultural Advocacy
In 2023, the City of Frisco made a public post on social media platforms renaming Good Friday as the “New Spring Holiday” … really? The post had over 340 comments, most of which were complaints about the lack of respect for Good Friday. Rummel said nothing! She supported the city’s post and shared it.
Meanwhile, Rummel shows consistent support for other religions and cultures. She continually supports every Islamic Center Candidate Forum and the Inclusion Committee celebrations of Muslim holidays. Rummel has posted her reflections on different speeches by Imam’s. She continually attends the EID Milap Brunch’s each year. She was a panelist recently at the ICF Woman’s Career Day. In 2023, she attended an event in the parking lot of the Islamic Center where she wore a Hijab. Why would you wear one of those in the parking lot unless the whole goal was to pander to Muslim voters.
Screenshot
At the same time, she has failed to attend the yearly Frisco Chabad events, although she did this last December 2025 because she is running for re-election. She has not attended every city Christmas Tree Lighting. Her lack of support publicly for Christian holidays should be concerning to Republican voters.
Inconsistent Fiscal Messaging and Voting
Rummel voted for Universal Kids! That is a project Frisco Chronicles, and many residents were adamantly against because of the potential crime it will bring. Also, residents were concerned about pedophiles, and the sex trafficking issues these types of parks can bring. After the backlash came from the announcement, the city, council members and the Mayor went on a marketing grandstand to sell the project to residents. The worst part was after doing that the night of the vote they changed the whole proposal, changing key terms of the deal.
For example, the park was sold as ages 3 to 9 then it went to 3 – 12. The original hours were going to be from 10am to 6pm which made no sense to most people. The night of the vote the hours changed from 10am to 10pm with some exceptions for early access at 8am and some late nights till 10 / 11 pm. The initial ride height was sold as 40 to 50 feet but the night of the vote it went up to 80 feet which is 7 stories tall. The initial proposal was not parades, no fireworks, and it would be indoor focused. The night of the vote changed to allow parades, outdoor concerts and shows. This is not the transparency this is a bait-and-switch which Laura Rummel voted for. Screw the nearby neighbors and their home values, just get the deal done at any cost and that is what Rummel voted for.
Next Laura Rummel ran on getting residents the long-awaited Animal Shelter they had been asking for. Instead, she is building a … well we don’t know. She voted to spend 12.5 million taxpayer CDC dollars without a FEASIBILITY STUDY. The night of the vote for the LOI she offered to keep it transparent the whole way through with the public, yet a 2025 email shows her asking to move the item to Closed Session to keep it from the eyes of the public.
However, for the last few elections the animal Shetler has come up. When Angelia was running, she told animal advocates of we are almost there – Not True! Tammy Meinershagen told advocates – an announcement is coming soon – Not True! Laura Rummel is doing the exact same thing. It has taken years to get answers from the city, yet Rummel now claims the city has all the answers. Collin County just pulled out supporting Frisco with animal services after the current contract ends November 2028. Within days the city has a website up claiming they have the answer, don’t worry, be happy! Fact is they have nothing, no answers, no plan, and they are using this again as a re-election tool for candidates. What do you want to bet something will happen after the election and it will magically fall apart, and they vote not to move forward? Rummel continues to use Cheney’s line, the Animal Shelter project will raise your property tax.
At the same time Rummel was one of the council members claiming the $350 million performing arts center that was going to be city owned would not raise taxes. A performing arts center has been one of her priorities for years on her campaign page. She also advocated for Tammy Meinershagens, whose pet project was a performing arts center, for re-election against a republican candidate. Now that is re-election time, her stance is … OH WAIT I did not support that.
ScreenshotScreenshot
Here she is attacking the PAC who stood against the Broadway Performing Arts Center. Even after residents overwhelming voted NO to a Performing Arts Center, Rummel posted it just two months later as the 2025 Progress in Motion List.
ScreenshotScreenshot
She also supported the employee health clinic that showed it would operate in the red up to the first 6 years. Truth is every project “won’t raise taxes” but an animal shelter. Frisco Chronicles has heard from advocates since our page started and I agree with them that the city is using that line to scare voters away from supporting it.
Her Opponents:
Sreekanth Reddy who you can’t even take seriously. He creates fake straw polls to publish to mislead the Indian Community. Has no original thoughts, plans, or ideas of his own and just agrees with whatever you say. He is more concerned running around town to different events getting a selfie with important people and posting it to display fake support for himself. He could give Jennifer Achu true competition if there was a race for “Selfie Queen of Frisco.”
Her other opponent is Vijay Karthik. Many questioned Karthik’s conversion to the Republican Party in recent years. However, many in the GOP believe he has done more for the party than his counterpart Laura Rummel. The proof is in his actions. Karthik and his wife have supported the last three party endorsed Republican Candidates including Burt Thakur, Jared Elad and Mark Piland. In Thakur and Elad’s election they stood in the hot sun at the polls during early voting to support them. In the most recent special election for Mark Piland, Karthik stood side by side with the candidate in 30-degree weather on election day for the entire day from sun up to sun down. Karthik also supported all three candidates at the polls, door knocking, phone banking and more. He has been honest about his conversion to the Republican Party and what driving principles were behind that. He has presented true concerns about the city’s rising debt and how we can do animal shelter without affecting property taxes. He is a proud American Citizen and Frisco Resident who raised twin boys here with his wife. He is the right choice to replace Laura Rummel.
In closing, Rummel’s record shows she has lied to residents, shifts positions for political advancement, supports democrats consistently over republicans, has inconsistent fiscal reasoning and ignores constituents when it matters most. There is a clear and consistent disconnect between what she claims and what she does. She has never displayed Republican leadership through her actions and decisions. For Frisco Chronicles, Laura Rummel is one of the Frisco Insiders who is here to serve Jeff Cheney and Cheney 2.0 agenda.
Ever since Frisco Chronicles saw the number $50,000, $50,000 and $20,000 in John Keatings campaign finance report we wondered … why would one person or company donate so much money to John Keating? Do you think someone donates that kind of money without expectation in return? Keating’s post today is poetic to Frisco Chronicles report!
The Relationship
I am pretty sure others have been wondering the same thing and we did some digging. A little birdy in the city told us to do some research and we would find there is a QUID PRO QUO between Keating and “The Donor” aka Frisco 380 Partners.
Frisco 380 Partners is an LLC owned and operated by Ronald Josh Feferman. Feferman is also the owner of Primary Media (a billboard operator). And here’s the kicker, that donation is directly tied to the same person who negotiated with the City of Frisco over 380 signage and who benefited from a 2023 settlement agreement allowing a digital billboard at 380 & Coit. Remember that, we will touch on it again shortly.
Simply put Frisco 380 Partners = the land/financial arm and Primary Media = the operating/signage arm. That’s not illegal. But it’s also not subtle.
Frisco Becomes a Certified City
According to our city source Keating was corralling support for a sign despite it being illegal by TXDOT at the time. City Council Meeting Minutes confirms that Keating was trying to get support, but as usual everything happened in “CLOSED SESSION” so we are limited to the actual details.
Our source tells us that Keating, over City Attorney, Richard Abernathy’s OBJECTIONS, got city staff to apply to become a “Certified City!”
What does that mean? Under the Highway Beautification Act a city can get certified by TXDOT which allows the city to control its own outdoor advertising / sign permitting instead of the state. Once a city is “certified” by Texas Department of Transportation:
The city—not TxDOT—issues permits for billboards and certain signage. The city gains local control over aesthetics and enforcement. It can shape how corridors look.
In plain English: certification = more local power, less state oversight and removes TXDOT’s watchful eyes at permit or application time.
Via the “Consent Agenda,” Frisco, Texas was officially certified on September 16, 2022. Guess who made the motion to pass the consent agenda that day? Mayor Pro-Tem John Keating moved to approve Consent Agenda Items #15 through #30. Deputy Mayor Pro-Tem Angelia Pelham seconded the motion. Coincidence? Nope.
Donation Time
Furthermore, our city source told us that allegedly Feferman, through himself or sources, donated to several council members over the years. Our source continued that several times talks were dead in the water but one councilman, one superman worked harder than ever for their big donation. Can you guess who? John Keating.
Who else did Feferman donate to? From campaign finance reports we see the following:
Rob Cox on 10/9/2020 – Josh Feferman donated $2500
*Rob Cox was on Planning & Zoning and ran for office
Angelia Pelham on 5/22/2021 – Josh Feferman donated $250.00
Jeff Cheney on 4/28/2023 (2023 Mayoral Race) – Ronald Feferman who owned Primary Media donated $5,000
John Keating on 4/12/2024 – Ronald Feferman donated $20,000
John Keating on 11/14/2025 – Frisco 380 Partners donated $50,000
John Keating on 12/30/2025 – Frisco 380 Partners donated $50,000
John Keating on 4/8/2026 – Frisco 380 Partners donated $20,000
What is the 2023 Settlement Agreement between the City of Frisco and Primary Media?
Supposedly, a billboard company with existing or claimed rights along US 380, tied to roadway changes, negotiated a settlement with the City of Frisco that allowed a digital billboard—despite a local ban—in exchange for resolving disputes and possibly removing other signs.
The 380 Billboard Deal: How a “Prohibited” Sign Went Up Anyway
Frisco residents are told the city bans digital billboards. The ordinance is clear. The message is simple: no flashing ads, no towering digital screens cluttering the skyline.
So how did one end up lighting up US 380 & Coit? The answer isn’t via a permit, it’s a settlement. In August 2023, the City of Frisco quietly approved a “First Amended Settlement Agreement” with Ronald Josh Feferman’s company, Primary Media—the same operator behind the digital billboard now standing along one of the city’s fastest-growing corridors.
That agreement did something extraordinary: It carved out an exception to a citywide ban.
The sharper question is: What specific property or rights does Frisco 380 Partners hold along 380, and were those leveraged in the billboard agreement? Because if the same entity owns the dirt, negotiates the sign, and funds the politics …then you’re not looking at separate events. You’re looking at a strategy.
From Prohibited… to Profitable
Frisco’s sign code doesn’t leave much room for interpretation—digital billboards are prohibited. Yet under the settlement, one was not only allowed, but it was also effectively guaranteed. Why? Because the deal wasn’t about permission, it was about leverage.
Feferman’s network of entities, including Frisco 380 Partners LLC, held interest along the US 380 corridor during a time of massive highway expansion. In Texas, billboard owners impacted by road projects often claim relocation rights—a powerful legal tool that can force cities to negotiate rather than deny.
The Trade-Off Nobody Talked About
These agreements usually follow a familiar script. One, remove older static billboards. Two, replace them with fewer, more lucrative digital displays. Three, lock in long-term rights tied to the land. The public hears “less clutter.” The operator gets more revenue per sign.
And buried in the legal language is the key phrase: “Notwithstanding city ordinance.” Translation? The rules still apply—just not here.
The Timeline That Raises Questions
September 2022 – Frisco becomes a TxDOT-certified city, gaining control over billboard permitting
August 2023 – City approves settlement with Primary Media
Late 2023 – Digital billboard goes live on US 380
That sequence matters. Because it suggests the billboard wasn’t simply inherited from state control—it was approved locally, after the city had full authority to say no.
Follow the Structure, Follow the Money
This isn’t just about one sign. It’s about how a billboard operator, a real estate holding entity, and a city-level legal agreement …intersected at exactly the right moment along one of North Texas’ most valuable corridors.
The same network tied to the project has also surfaced in local political funding, raising a bigger question: Was this just a legal necessity… or a negotiated outcome shaped by influence?
The Question Frisco Hasn’t Answered
If digital billboards are banned in Frisco— Why was this one allowed? And more importantly: Would anyone else have gotten the same deal?
As for John Keating, he is dirty! As dirty as they come! He is bought and paid for by Feferman and that shows through the campaign finance reports. I bet as soon as Keating became Mayor, he would allow digital billboards all over the city. Maybe one outside Universal Kids to shine into Cobb Hill homes. They already have to look at a ugly hotel why not an electronic billboard?
REFERENCE TO OVERALL TIMELINE OF EVENTS:
June 18, 2019 – Receive legal advice regarding contract with Primary Media.
Aug 4, 2020 – Receive legal advice from city attorney regarding proposed changes to Primary Media agreement
April 21, 2020 – Consult with and receive legal advice from city attorney regarding proposed changes to Primary Media agreement
June 21, 2022 – Receive legal advice regarding amendment to the Primary Media Agreement.
May 2022 – Ordinance Change Reads: Consider and act upon adoption of an Ordinance of the City Council of the City of Frisco, Texas, repealing Ordinance Nos. 11-06-21, 16-03-25 and 17-02-10, and amending Frisco’s Code of Ordinances, Ordinance No. 06-03-31, as amended, Chapter 70 (Signs); modifying certain regulations governing the erection, maintenance, and operation of signs. (Development Services/PC) ORDINANCE 2022-05-21
September 16, 2022: Via the “Consent Agenda,” Frisco, Texas was officially named a Certified City. Mayor Pro-Tem John Keating moved to approve Consent Agenda Items #15 through #30. Deputy Mayor Pro-Tem Angelia Pelham seconded the motion.
June 6, 2023 – Receive legal advice regarding amendment to the Primary Media Agreement
May Consider and act upon adoption of an Ordinance of the City Council of the City of Frisco, Texas, repealing Ordinance Nos. 11-06-21, 16-03-25 and 17-02-10, and amending Frisco’s Code of Ordinances, Ordinance No. 06-03-31, as amended, Chapter 70 (Signs); modifying certain regulations governing the erection, maintenance, and operation of signs. (Development Services/PC) ORDINANCE 2022-05-21
Aug 15 2023 – Consent Agenda Item 18 was approved when Mayor Pro-Tem John Keating made the motion and Deputy Mayor Pro-Tem Angelia Pelham seconded the motion.
Item 18 Reads: Consider and act upon authorizing the City Manager to execute the First Amended Settlement Agreement by and between the City of Frisco and Primary Media, LTD. (CMO/BB)
Action Requested: Consider and act upon authorizing the City Manager to execute the First Amended Settlement Agreement by and between the City of Frisco and Primary Media, LTD.
Background Information: City Council authorized the Settlement Agreement on May 5, 2015. On or about June 2022, the Sign become inoperable and was removed due to planned TxDOT expansion of US 380, through TxDOT condemnation. City and Primary Media desire to amend the settlement agreement to allow for a new sign to be built at the southwest corner of US 380 and Coit Road.
The Settlement Agreement established the framework of responsibilities relating to the two static billboards located on US 380 and a proposed digital sign in the same location. The Agreement calls for the removal of the two static signs during the construction of the digital sign, so that the only remaining sign will be one digital sign. This is a ten-year agreement. 90 days after Primary Media receives its building permit from the City, the clock will start on the term of the agreement.
Disclaimer: This blog includes satire, parody, and comic relief. It contains summarized accounts created solely for humor and commentary. Any resemblance to real events is either coincidental or intentionally satirical. Reader discretion — and a sense of humor — are advised.
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So whatever became of the $17 million dollars that the city council gave the Mayor to beautify a drainage ditch?
At last count, there are 3 different "spa/massage" businesses in the small office park at the northeast corner of John…
I literally just saw this. Yeah, she used to forward everybody’s emails behind their backs.
You're dropping truth bombs! These mom and pop shops are what should be the least of Karen's worries. If they…