Quality Jobs: Frisco vs Plano

Over the past 15–20 years, bringing “quality jobs” or corporate headquarters to Frisco has been a common campaign theme across many city council and mayoral candidates. As Frisco transitioned from a bedroom suburb into a regional employment center, candidates across political factions have run on platforms tied to economic development, corporate relocations, and high-wage job growth.

For communities like Frisco, smart corporate development isn’t just about landing big company logos—it’s about long-term financial health, balanced growth, and protecting taxpayers. Cities like Frisco have to think carefully about what kind of development they pursue and where it goes.

Mayor Cheney and other city leaders have frequently said Frisco “must pursue” major employers so the city becomes a regional job center instead of a commuter suburb.  Cheney has emphasized pursuing large corporations and creating office districts where employees can live, work, and socialize.

Lifestyle Frisco wrote an article in October 2019 titled “Mayor Jeff Cheney Announces Re-Election Campaign” which centered around Mayor Cheney’s own words.  Cheney continues, he was seeking residents votes on May 2, 2020, so he can continue to bring more jobs, expand the tax base, create beautiful neighborhoods, and provide top tier entertainment. He notes that Frisco won our FIRST-EVER Fortune 500 relocation with Keurig Dr Pepper.  He continues, the goal is to deepen our Sports City USA brand by adding the National Soccer Hall of Fame, professional lacrosse, and an esports team. His political mailer in 2020 listed his so-called wins. It still does not compare to Plano’s wins that will bring more high paying quality jobs that have a better economic impact to the city.

For years we have listened to candidates and current Council Members talk and campaign about bringing “high-paying primary jobs” to reduce commutes for residents, diversify the city’s tax base, and to support the city’s financial stability.   In the most recent special election, we were shocked to learn our newly elected council woman, Ann Anderson stated she was glad that AT&T chose to relocate to Plano.  Wait what?

Frisco Chronicles began to question have our city leaders fulfilled their obligations and promises to Frisco residents?   Shockingly, no!  Residents need to pay attention.

Frisco vs Plano Comparison

Who is the largest employer in each city?

Frisco: Frisco Indepenent School District – 8,800 employees vs Plano: JP Morgan Chase – 11,261 employees

Frisco vs Plano Economic & Corporate Landscape

Which city has added the most corporate jobs?

Frisco: 5000 to 7000 vs City of Plano: 25,000+

Which city has had the greatest Economic Impact?

Frisco Annual Payroll Impact: Roughly $500M to $1Billion vs Plano Annual Payroll Impact: Roughly $2 to $3 Billion

Frisco Property Tax Impact: Tens of millions annually vs Plano Property Tax Impact: Hundreds of Millions over time

Frisco

  • Major employers are a mix of private and public sector.  Frisco has attracted some high-profile corporate offices, but its largest employers tend to be public sector or regional service-focused, rather than Fortune 500 headquarters.
  • The focus has been on building a diversified but smaller-scale corporate base rather than creating a dense Fortune 500 corridor.
  • There’s evidence of success in certain sectors, but less concentration of high-paying corporate headquarters jobs compared to Plano.

Plano

  • Plano has built a robust corporate ecosystem, especially along Legacy West/Legacy Business Park, attracting Toyota Financial Services, JPMorgan Chase, NTT Data, Fujitsu/Ericsson, and Capital One.
  • The city has successfully attracted major Fortune 500 companies which created tens of thousands of corporate jobs and generated billions in annual payroll and hundreds of millions in property taxes.
  • Plano’s strategy has emphasized large-scale corporate relocation and campus development, which creates a strong economic multiplier effect.

Community Impact Comparison:

Frisco’s Potential Issue: With a large portion of the top employers in the public sector, Frisco’s economic growth may be more sensitive to government budgets, policy changes, and public funding cycles, rather than the stable expansion seen in private corporate headquarters. This could limit long-term job growth and tax base expansion.

Resident Impact Comparison

Plano: Residents benefit from high-paying corporate jobs, a strong tax base that funds public services, and a built-in ecosystem that encourages additional businesses and amenities.

Frisco: While still attracting quality employers and offering amenities, the job base may be narrower in sectors that generate higher wages and broader economic spillover. Public sector dominance among top employers may limit diversity in employment opportunities.

WHO WINS: FRISCO OR PLANO

  • Plano emerges as the city with a more aggressive, high-impact corporate strategy that directly benefits residents through employment opportunities, payroll tax revenues, and large-scale infrastructure support.
  • Frisco has been moderately successful in attracting employers but may face long-term challenges due to the nature of its largest employers and a less concentrated corporate corridor.

ELECTION TIME: VOTE WISELY

You constantly here residents in Frisco complain they are tired of growth without infrastructure.  Why is that?  Because our city leaders have done nothing to reduce our commute to local jobs or bring quality paying jobs to our community.  By putting a heavy emphasis on “TOURISM” and “HOSPITALITY” they have created more traffic issues and attracted less quality paying jobs. 

A recent big win the city likes to talk about is Universal Kids Resort, which is bound to add to Frisco’s traffic congestion.  City leaders are hoping that over the years tourist attractions will bring in enough tax revenue to offset what the corporate relocations could have brought to our community. 

A search of the internet for jobs at Universal Kids Resort displays the following available jobs: Lobby Attendant, Quick Service Associate, Dispatcher, Full Time Lead Technician, Lifeguard, Ride Operator Attendant, Wardrobe and Costume Supervisor, and many more.  The requirement a HS Diploma or GED, Customer Service Experience.  No pay scale offered for any of the positions.  Universal offers very few highly paid management positions. 

We did find one job for a Senior External Affairs & Corporate Communications Manager which states a bachelor’s degree in political science, Public Relations, Communications, Business Administration or related field is required.   It also says at least 7+ years of corporate communications, legislative, government or external affairs experience is required, or equivalent combination of education and experience. 

Why is all this important? 

Every election the same people stand before us and ask for our vote, and Frisco Residents who are none the wiser continue to just elect the same regime.  The result is our leaders have failed to bring quality paying CAREERS to our community.  This will affect us down the road when it comes time to paying the big bonds they have asked us to pass over the years.

John Keating’s website brags he has served on the council “FOR MORE THAN A DECADE.” Frisco Chronicles is curious if he can name one Corporate Relocation (besides the PGA) that he pushed hard to win that brought high paying quality jobs to Frisco? Keating’s website lists his priorities as Mayor and not one of them directly states the goal to bring high quality CAREERS AND CORPORATIONS that protect taxpayers.  He offers the same priorities just re-written that he has failed to complete before in his decade on the dais.  Keating’s time is up!

Laura Rummel is back to also ask for your vote!  Her website states her priorities include Frisco’s infrastructure, smart growth by asking developers to offer smaller format housing options such as condos, townhomes, zero lot line home alternatives and fuel innovation and entrepreneurship.  Her website states, “Start-ups typically provide slow and steady organic growth for the city, as well as bringing high-paying jobs, two attributes I would like to see us continue to recruit here to Frisco.   

How will Laura Rummel help Frisco compete with Plano and the economic windfall they are having with corporate relocations?  Rummel has had 5+ years on council now and she has no win to call her own! It takes a long time for startups to grow into a Capital One or AT&T and provide an economic impact to residents that we need here. 

In closing, when will Frisco Residents say WE HAVE HAD ENOUGH AND WE WANT HIGH PAYING QUALITY JOBS THAT CREATE AN ECONOMIC IMPACT like other surrounding cities.  The big wins Frisco claims are great, but they are nothing compared to our neighbor the City of Plano which has built one of the largest corporation corridors in North Texas.  Plano employers include major financial institutions, corporate headquarters, tech firms, and large service centers that anchor Plano’s economy and make up a significant share of local jobs. A linear “corporate corridor” lined with major employer logos, emphasizing Plano’s role as a corporate hub

Frisco residents need to ask, “How will we repay the $1 Billion in debt we have?” Frisco leaders have dropped the ball and if you look down the road none of the “WINS” our current leaders like to claim will bring in the billions that major corporate relocations could have. At the last city council meeting you saw them approve a warehouse along the 121 roadway – is that the best use of that land or could it have gone to something else that would have brought in more high-quality paying jobs.  Frisco’s future is not as bright as residents would think when it comes to financial stability.  The One Billion in debt has to come from somewhere so where will it come from?   Get Wise Frisco!

Disclaimer: This blog includes satire, parody, and comic relief.  It contains summarized accounts created solely for humor and commentary.  Any resemblance to real events is either coincidental or intentionally satirical.  Reader discretion — and a sense of humor — are advised.

Largest Employers in Frisco

EmployerSectorEmployees
Frisco ISDEducation~8,800
Dallas CowboysSports & Entertainment~2,000
City of FriscoGovernment~1,800
HCL TechnologiesCorporate~1,500
T-MobileCorporate~1,300
Keurig Dr PepperCorporate~1,200
AmerisourceBergenHealthcare700+
Baylor Scott & White HealthHealthcare600+
Collin CollegeEducation500
Mario Sinacola & SonsConstruction500
OracleCorporate400
Baylor Medical Center of FriscoHealthcare450
LexipolCorporate420

Top Employers in Plano, TX

Plano’s largest employers based on the most recent city and economic data (2025–2026 estimates):

  1. JPMorgan Chase – ~11,261 employees (regional/corporate operations)
  2. Bank of America – ~6,566 employees (back office/operations)
  3. Capital One Finance – ~5,649 employees (finance services)
  4. Toyota Motor North America, Inc. – ~4,938 employees (North American HQ)
  5. PepsiCo Foods North America / Frito‑Lay – ~3,759 employees (food & beverage)
  6. Ericsson – ~3,346 employees (telecom/IT)
  7. AT&T Foundry and Services – ~2,500 employees (IT/telecom center)
  8. Liberty Mutual Insurance Company – ~2,100 employees
  9. JCPenney – ~2,000 employees (corporate headquarters)
  10. NTT DATA, Inc. – ~1,968 employees (tech services)

Selective Outrage

In politics, outrage is rarely accidental. It’s often carefully aimed, strategically timed, and—when necessary—conveniently forgotten. That’s what we call Selective Outrage: when politicians and their allies suddenly discover their moral compass, but only when it points at someone outside their circle.

On December 2, 2025, former Frisco councilman Bobblehead Bill Woodard stepped up to the podium during Citizens’ Input with a speech that sounded, at first, like a heartfelt defense of professionalism at City Hall. After all, according to Woodard, during his 20-plus years in Frisco one of the things he was “most proud of” was the professionalism shown by board and council members while serving on the dais.

Touching. Inspiring. Almost nostalgic.

But as the speech unfolded, what residents actually witnessed was less a thoughtful reflection and more what could best be described as an emotional support tantrum wrapped in a watchdog costume. By the time Woodard finished, his concern for the city’s reputation had been carefully aimed at two of the newest council members—members who, coincidentally, are clearly not part of the inner Frisco Swarm circle.

We’ve seen this movie before. In fact, we wrote about it in our earlier blog “Butt-Hurt Politics.” Because here’s the question no one asked from the podium that night: Where was this outrage before? Woodard didn’t rush to the microphone when former Frisco Deputy Mayor Pro Tem Tim Nelson was arrested for alleged drunk driving. There was no impassioned lecture about protecting the city’s reputation then.

He didn’t sound the professionalism alarm when John “Cheating” Keating was allegedly spotted a few years ago over a Fourth of July weekend at a community pool with a woman (not his wife) who happened to serve on one of the city’s boards.

And apparently there was no emergency meeting of the Professionalism Police when Keating once posed holding a sign reading “Get Naked” over his private parts, creating the illusion he was standing there unclothed—while Mayor Jeff Cheney and the First Lady laughed along.

No speeches.  No lectures. No watchdog warnings about Frisco’s reputation.

But suddenly, when two new council members stumble, miss a meeting, or crack a joke on the dais, Bobblehead Bill finds his whistle and climbs into the referee tower. That’s not accountability. That’s Selective Outrage.

From his self-appointed pulpit as an anonymous member of the Frisco Swarm, Woodard seems eager to call out mistakes made by newcomers while conveniently overlooking the long list of missteps made by those inside his own political circle. Even more interesting? After hearing Woodard’s lecture on attendance, preparedness, and professionalism, we decided to do something radical: We checked the receipts.

And what we found in the city’s own Governance Board meeting records raises a few questions about whether the standards Woodard preached on December 2 have actually been applied… consistently… fairly…or evenly. Spoiler alert: they haven’t.

But that’s where things get even more interesting.  Because if Bobblehead Bill believes showing up late, missing meetings, or leaving early is a threat to the reputation of the City of Frisco… then residents deserve to know whether everyone is being held to the same standard—or just the people outside the Swarm.  And that’s exactly what we started digging into.

According to Woodard, missing meetings, arriving late, or leaving early was not just disappointing… it was disrespectful to the citizens of Frisco and damaging to the reputation of the city.  Those are strong words. So naturally, we decided to take Woodard’s advice and focus on the facts. If attendance and professionalism are truly the gold standard for serving the public, then it should apply to everyone—past and present.  Right?

Let’s Check the Record: Previous Governance Meetings 2022 – 2025

We started by reviewing the Governance Board meeting minutes available through the city website. What we quickly discovered is that the online records are… incomplete.

Still, the minutes that are available tell an interesting story.

Here are a few examples:

  • June 23, 2022 – Bill Woodard was absent from the Governance Board meeting.
  • March 15, 2022 – John Keating was absent from the Governance Board meeting.
  • April 2, 2024 – Bill Woodard left the meeting early.
  • February 4, 2025 – Angelia Pelham arrived late to the Governance Board meeting.

Now remember Woodard’s speech. His words were clear:

“The citizens of Frisco expect and deserve representatives show up to do the work. On time and prepared.”  Fair enough.  But if attendance issues are grounds for public lectures at Citizens’ Input, it seems reasonable to ask: Does that standard apply to everyone—or just certain people?

The Curious Case of Missing Minutes of 2026

On February 19, 2026, Frisco Chronicles filed a Public Information Request (PIR) asking the City of Frisco for attendance records for Governance Board meetings from January 1, 2023, to the present.  We also noted in the PIR that not all meeting minutes appear to be available on the city’s website.

The city responded on March 2, 2026 with a simple explanation:

  • January 20, 2026 meeting shows it was canceled due to lack of quorum. No explanation was provided as the minutes are not posted to the city website.
  • February 3, 2026, minutes have not yet been approved, so they are not posted.

Then the city closed the request with the status: “Information on Website.”

Things got even more interesting when we looked at the 2026 Governance Board meetings minutes online at the city website.

According to a city insider, the January meeting reportedly lacked quorum because Burt Thakur and Jared Elad misunderstood the meeting date. The next meeting on February 3, a city insider told us the meeting was delayed 20 to 30 minutes because Angelia Pelham arrived late. But since the minutes aren’t publicly posted, residents can’t verify what actually happened.  So, we did what any curious citizens would do.

Which raises a simple question: If the minutes exist but just haven’t been approved yet… why not post them with a note that they are subject to approval?  Many cities do exactly that in the interest of transparency.  But apparently in Frisco, some information moves at the speed of government… while outrage moves at the speed of politics.

The Real Question

Bobblehead Bill Woodard pretends to have an independent point of view and clearly has no issue stepping up to the podium to lecture two new council members about attendance and professionalism.  Yet when members of the Frisco Swarm, including himself, miss meetings, arrive late, or leave early, the watchdog appears to take a nap.

No speeches.  No Citizens’ Input lectures.  No public scolding about the reputation of the city. That’s not accountability.

That’s Selective Outrage.

But Wait… There’s More

After hearing Woodard’s speech about high expectations, we decided to take the research one step further.  How many council meetings or work sessions have sitting members council members been late to or been absent from? And, because council members aren’t the only ones expected to show up and do the work we looked into the dozens of boards and commissions, filled with citizen representatives, many of whom were appointed by the same political circle now demanding perfection from others.

The next logical question is simple: Do those appointees meet the same attendance standards?  Or does the outrage stop there with just two new council members?  That’s exactly what we started digging into next. And what we found might surprise you.

Stay tuned for Part 2: The Attendance Records of City Council and City Boards and Commissions

Disclaimer: This blog includes satire, parody, and comic relief.  It contains summarized accounts created solely for humor and commentary.  Any resemblance to real events is either coincidental or intentionally satirical.  Reader discretion — and a sense of humor — are advised.

Mute The Mic? (Part 1)

The agenda for the February 17th city work session reads, “Discussion regarding rules of procedure for public testimony / citizen input at City Council meetings, including Ordinance No. 19-10-86.” 

Translation? The microphone is under review.

That leaves Frisco Chronicles asking the obvious question: why now? Why would Mayor Jeff Cheney and the Frisco City Council consider changing public testimony (aka citizen input) at City Council Meetings?

Is it because they are tired of hearing from local Palestinian residents? 

According to Community Impact, “City attorney Richard Abernathy said council members previously asked him to review their options for changing the public comment policy when there was an issue about the Palestinians.” 

Is it because they are tired of being questioned about inappropriate campaign contributions? 

Is it because they are tired of hearing from the T-Mobile Whistleblower? 

Is it because they are tired of agitators? 

Just look at the Community Impact article that quotes Mayor Jeff Cheney as saying, “It has always been where agitators have moved along, but it’s becoming increasingly likely that this is not going away.”

Not going away? That is called civic engagement!

Let’s not forget: those same “agitators” also brought out our Frisco Community & Indian Community who stood at the podium and spoke about why they Frisco and call it home. Funny how public particpation works – when one group speaks, others feel empowered to speak too. 

SELECTIVE TOLERANCE IS NOT LEADERSHIP

Point blank: if the motivation for changing citizen input rules is fatigue with certain voices — whether they are Palestinian residents, whistleblowers, critics of campaign donations, so-called agitators, or members of our Indian community — then the problem is not public comment. 

The problem is selective tolerance from our Mayor and City Council. 

Democracy does not work on a loyalty punch card. You don’t get to pull out the Muslims, Palestinians and Indians at election time and then put a mute button on them afterward. Communities are not props during campaign season and inconveniences during governing season.

Public office requires hearing from people you disagree with. If policy changes are driven by discomfort with who is speaking rather than how meetings are conducted, that erodes trust. And when trust erodes along cultural or political lines, communities understandably perceive bias — whether intentional or not.

Frisco’s strength has always been its diversity of voices: long-time residents, business owners, activists, skeptics, immigrant families, and yes — persistent neighbors worried about dog parks. Silencing or sidelining any segment because their message is inconvenient sends a dangerous signal: you are welcome to vote, donate, and celebrate growthbut not to challenge power.  Last I checked … That is not the spirit of the First Amendment. And it is not the Frisco many residents believe in.

Current Citizen’s Input Policy – What’s the Emergency?

Back to the work session, we want to learn more but the minutes for this meeting have not been published on the city website.  Without minutes or a video tapped work session, how are residents supposed to have transparency?  At least we have Community Impact, who was able to write a full story about the agenda item. 

The article reads, “Frisco City Council is considering changing the rules for public input at council meetings.  City officials said the move comes after a Feb. 3 meeting where 23 people, including several who were not Frisco residents, spoke about perceived demographic changes in Frisco during the public comment period.”

The current policy allows people who want to speak during citizen input to submit a speaker card at any point during the meeting.  They are given five minutes, unless there are 10 or more speakers on the same agenda item which allows them to reduce the time to 3 minutes. 

Twenty-three speakers. In one of the fastest-growing cities in Texas. Seems like a drop in the bucket.

Next, we are going to look at the proposed changes being considered by our Mayor and Council.

What could they be?

Who was the 1 council member who voiced concerns for changes?

What is this really about?

Come back for Part 2: Frisco’s “Public Input Problem” 

Disclaimer: This blog includes satire, parody, and comic relief.  It contains summarized accounts created solely for humor and commentary.  Any resemblance to real events is either coincidental or intentionally satirical.  Reader discretion — and a sense of humor — are advised.

Community Impact Article

Bobblehead Bill “The Attack Dog”

Former City Councilman Bill Woodard announced on his old Bill For Frisco Facebook page a change in a Dec 3, 2025, post.  He is now going to become the Frisco Dog watching over everything around town.  The post reads “after many months of a social media break, I find myself wanting to provide some thoughts and opinions on a variety of topics, Frisco related.  He goes on to say this page won’t be for everyone, that’s ok.  It is his take on the goings around town.  He makes sure to point out this page is not for anonymous posters or run by an anonymous person. 

Since the conception of his opinion page he has done nothing but attack the two new council members with his sidekick Tracie Reveal Shipman.   In one post from Dec 11, 2025, he goes after Jared and Burt for both accepting an endorsement of the Frisco Fire “Association” which Woodard claims is a union.  The post goes on and on in the famous dull Woodard style, but it leaves out one very IMPORTANT THING.  WOODARD WAS ENDORSED BY THIS SAME ASSOCIATION. 

Why was it not a problem when Woodard accepted the endorsement?  Why was it not a problem when his counterparts like Cheney accepted the endorsement?  It is only a problem when it is candidates he doesn’t like to get endorsed by the ASSOCIATION.  Then the ASSOCATION is a UNION and is BAD! 

Simply put, it was Woodard’s way of trying to discredit the endorsement by the association that he openly had no issue accepting the same endorsement and money from before (see picture from his page above).  He just simply didn’t like who they endorsed this time.  It was outside the Frisco Cabel which is a no, no – you don’t cross the Cabel.

Fast forward to January 31 Bobble Head Bills new blog page writes on an attack on Councilman Brian Livingston accusing him of violating the Code of Conduct, Section Part B, Section 1(a)(1)(A) and Section 1(a)(1)(B) which says he should have recused himself from a specific vote.  He calls Livingston’s vote on January 25th an egregious violation. 

We reached out to Councilman Livingston via his email and asked him why did he initially recuse himself, was it needed or did he do it out of an abundance of caution? 

Then we asked why he did not recuse himself the second time?  Mr. Livingston responded to our questions with the following,

The recent statement published by former City Councilman Bill Woodard stating that I violated the Code of Conduct and/or “recusal rules” related to the recent Frisco City Council votes to provide $38 million in bonds for a parking garage in Hall Office Park is without merit. 

After receiving feedback and upon review of my reasoning for my prior recusal, I don’t believe that my recusal related to this subject has at any time ever been legally required. My prior recusal was done only to avoid any appearance of a conflict of interest or impropriety claims. 

Furthermore, after reviewing my prior recusal, I don’t believe that any appearance of a conflict of interest or impropriety would exist when looked at by a neutral 3rd party. 

I should have realized that Mr. Woodard’s email to me was not an innocent question, but it lacked any question related to a potential concern of a conflict of interest existing.

In hindsight, I wish I would have made a formal statement of my intention and reasoning behind not recusing myself for the second vote and any future votes related to Hall Office Park. I look forward to the opportunity to discuss this if necessary and assure everyone full transparency.”

It is funny because once, Woodard and Livingston were friends.  But since Mr. Livingston stepped out to support candidates who were not approved by the Frisco Cabal he is on the outs with the current council and FORMER COUNCIL MEMBER Bobble Head Bill. 

Bill The Attack Dog

So here we are. Bill Woodard, no longer on the dais, but still perched high on the porch—barking at passing cars, mailmen, and anyone who dares step outside the Frisco Cabal’s invisible fence. The self-appointed watchdog who insists his blog is about ethics and transparency somehow only finds ethical outrage when the “wrong people” win elections, accept endorsements, or dare to think independently.

Let’s be clear: this isn’t civic education. It’s selective indignation. It’s a greatest-hits remix of grievances, wrapped in long-winded posts that scold residents while conveniently omitting inconvenient facts—like his own past endorsements, votes, and friendships. Transparency, apparently, is only required of others.

What’s most telling is that when facts don’t support the narrative, accusations fill the gap. Councilman Livingston answered questions directly and publicly. Woodard responded not with reflection, but escalation. Because the goal was never clarity—it was control of the narrative.

Frisco doesn’t need another former official lecturing from the sidelines, deciding who is pure enough to govern and who must be publicly shamed. Residents are capable of critical thought. They don’t need Bobble Head Bill translating local government for them like a condescending tour guide.

At Frisco Chronicles, we’ll continue to be the true guard dog and do what watchdogs are actually supposed to do: ask uncomfortable questions, check the receipts, and call out hypocrisy—no matter whose name is on the byline or how long they once sat on the dais.

Stay tuned. The dog may bark, but we’re watching the whole yard.

Disclaimer: This blog includes satire, parody, and comic relief.  It contains summarized accounts created solely for humor and commentary.  Any resemblance to real events is either coincidental or intentionally satirical.  Reader discretion — and a sense of humor — are advised.

Why Frisco Always Smells Like Roses in the Dallas Morning News

Alright, grab your popcorn —this one has all the makings of a classic Frisco Chronicles feature: money, media, and that familiar scent of roses wafting through the pages of the Dallas Morning News.

All Good in the Frisco Hood: Brought to You by… Medium Giant?

By now, longtime Frisco residents have noticed a curious phenomenon. Whenever the Dallas Morning News (DMN) writes about Frisco, the city sparkles. Streets are shinier. Leadership is visionary. Problems? What problems? If Frisco had potholes, DMN would probably call them “community engagement craters designed to slow traffic and save lives.”

Which raises the obvious question: why does Frisco always smell like roses in the DMN? Not weeds. Not smoke. Roses.

For years, residents have speculated. Maybe DMN is afraid of being cut off from exclusives. Maybe access journalism is alive and well. Or maybe—just maybe—it’s about the oldest motivator in local government and media alike:  Money.

Enter Stage Left: Medium Giant

Here’s where things get interesting. A sharp-eyed reader recently connected a few dots that deserve a closer look. The Frisco Economic Development Corporation (FEDC) has entered into several contracts over the years with a company called Medium Giant.

Whose Medium Giant, you ask?

They’re an “integrated creative marketing agency.” Which is marketing-speak for we make things look good. Even better? Medium Giant just happens to be the sister company of the Dallas Morning News.

Cue the dramatic music. So now the question isn’t why DMN never seems to publish critical reporting on Frisco or its leadership. The question becomes: would they dare?

Follow the Money (Because It Always Tells a Story)

When we reviewed city check registers, we noticed multiple payments over the years made to Medium Giant. Not chump change. Not lunch money.  Not “oops, forgot to expense that Uber.”

The total?  $2,105,631.76

That’s over two million dollars paid by Frisco entities to a company tied directly to the same organization responsible for shaping Frisco’s public narrative in one of North Texas’ largest newspapers.

Now, we’re not saying this proves corruption. We’re not saying there’s a secret smoky backroom with editors and city staff clinking champagne glasses.  We’re not even saying there’s an explicit quid pro quo.

What we are saying is this: If you were the DMN, would you risk torching a relationship connected—directly or indirectly—to a $2 million revenue stream by publishing hard-hitting, unvarnished reporting about Frisco’s leadership, finances, or controversies?

Hit Pieces for Some, Rose Petals for Others

What makes this dynamic even more eyebrow-raising is DMN’s recent track record. The paper has shown it’s perfectly willing to publish aggressive, sometimes glowing-less-than-rose-scented coverage of candidates who fall outside the Frisco inner circle.

Just ask: Jennifer White, Mark Piland, John Redmond

Funny how the gloves come off for political outsiders, but stay neatly folded when it comes to City Hall, current council members, and current city leadership.

Journalism, Marketing, or a Blurred Line?

Let’s be clear: Medium Giant being a marketing firm isn’t inherently wrong. Cities hire marketing agencies all the time. But when the marketing arm and the newsroom live under the same corporate roof, the public has every right to question whether the coverage they’re reading is journalism… or brand management.

Because from where residents sit, the pattern looks less like watchdog reporting and more like: “Frisco: Presented by Medium Giant, distributed by DMN.”

Final Thought

Transparency isn’t just about open records and posted agendas. It’s also about who controls the narrative—and who’s being paid behind the scenes while that narrative is shaped.

Two million dollars isn’t small change. It’s not accidental.  And it certainly isn’t irrelevant.

So the next time you read a glowing DMN article telling you everything in Frisco is just peachy, ask yourself: Is this news… or is this advertising with better grammar?

Disclaimer: This blog includes satire, parody, and comic relief.  It contains summarized accounts created solely for humor and commentary.  Any resemblance to real events is either coincidental or intentionally satirical.  Reader discretion — and a sense of humor — are advised.

Master Class In Transparency & Ethical Leadership

Anyone who regularly watches Frisco City Council meetings knows there is choreography involved. Speaker order matters. And more often than not, the Deputy Mayor Pro Tem Laura Rummel saves the most politically charged speaker for last—the closer meant to leave the final impression on viewers and those sitting in the chamber.

Next up came Tracie Reveal Shipman, who delivered her remarks with the intensity of someone who still has a campaign yard sign in her garage “just in case.” On December 2nd, she stepped to the podium to speak, in her words, “in the spirit of transparency and ethical leadership.” What followed deserves a closer look—because when someone invokes ethics, the facts and consistency matter.

The Résumé as Credibility Shield

Tracie opened with a detailed recount of her credentials:

A 30-year Frisco resident.
Two terms on City Council.
Selected twice as Mayor Pro Tem by her peers.
Appointments to the Comprehensive Advisory Committee, Charter Review Commission, Citizen’s Bond Committee, Visit Frisco, and the Community Development Corporation.

She listed volunteer roles with PTAs, the Heritage Association, Frisco Education Foundation, Scooter Bowl, the Miracle League Turkey Trot, and Leadership Frisco. None of this is in dispute.  But credentials are not a substitute for accuracy—and they don’t immunize statements from scrutiny.

An Accidental Admission of Bias

Tracie then made one of the most revealing statements of the night. She acknowledged that she has been involved in at least one local political campaign every year since 1996, and that—upon reflection—she had been on the opposite side of every race run by the current council members.

That matters. It establishes not just experience, but persistent political opposition. And when criticism follows, that context cannot be ignored.

The Cease-and-Desist Narrative

Tracie recounted receiving a Cease & Desist letter dated May 30, 2025, from attorney Steven Noskin, on behalf of council candidates Jared Elad and Burt Thakur, relating to alleged false and misleading campaign advertising connected to the Frisco Firefighters Association.

She stated the allegations were untrue and described engaging in a week-long dispute while out of state, asserting she was prepared to seek sanctions against Mr. Noskin and his clients. According to her remarks, the correspondence ceased the day before the runoff election.

These are her claims, delivered publicly.

Frisco Chronicles has confirmed she was sent a cease and desist which was published on a social media page.  Allegedly it is related to the Frisco Porch Pirate who was pushing out information for a PAC that Shipman admits involvement in.  Read more about here: Porch Pirates.  As for the council meeting roadshow, we have no documentation beyond the letter itself was presented to substantiate the broader allegations made at the podium.

Where the Argument Breaks Down: Campaign Finance Law

The core of Tracie’s speech centered on campaign finance reporting. She asserted that because Mr. Noskin provided legal services related to the cease-and-desist letter, those services “technically should be reflected” in Elad and Thakur’s campaign finance reports—either as legal expenses or in-kind contributions—and she publicly urged them to amend their filings. This is where her argument collapses.

Under Texas campaign finance law, legal services paid personally by a candidate—using non-campaign funds—are not reportable. Likewise, legal services provided independently and not as a political contribution do not automatically constitute an in-kind contribution.  Consultation alone does not trigger a reporting requirement.  Timing alone does not create a disclosure obligation.   And legal representation is not presumed to be a campaign expense absent campaign funds being used.

Transparency does not mean inventing reporting requirements that do not exist.

Free Speech—But Selectively Applied

Tracie framed the cease-and-desist letter as an attempt to “quash” her rights. Yet this framing is difficult to reconcile with her broader political posture.  Shipman has openly posted on her social media that she supports the efforts to silence Frisco Chronicles speech.   

Free speech cannot be situational.  You don’t get to invoke it when convenient and oppose it when critical voices are involved.

A Pattern Worth Questioning

It is also worth noting that Tracie—and others aligned with her—continue to serve on Frisco boards and commissions, roles intended to advise and support city governance. Using Citizen Input to attack sitting council members, question their integrity, and relitigating campaign grievances raises legitimate concerns about conflicts between civic service and political warfare.

That is not transparency. That is not ethical leadership.  That is political grievance dressed in ethical language.

A Familiar Warning

Ironically, the most fitting response to Tracie Reveal Shipman’s remarks comes from her closest political ally, Bill Woodard, who recently cautioned others: “Don’t speak of things to which you have no knowledge.”

That advice applies here.  Statements made from the podium don’t become facts by repetition.  Credentials don’t convert assumptions into law.  And transparency demands accuracy—not implication.

But the public record is clear.  And selective ethics rarely survive sustained scrutiny.

Let’s Call This What It Was: A Revenge Roadshow

Bill and Tracie’s little duet had all the subtlety of a drunk uncle at Thanksgiving trying to reenact the moon landing.

This wasn’t about City business. This wasn’t about procedures, decorum, or government transparency. This was personal.
A double-shot of bitterness served neat.

They’re still mad they lost:

  • Their preferred candidate, Tammy Meinershagen
  • Their dream of a taxpayer-funded Performing Arts Center
  • Their long-held grip on the establishment seat warmers
  • And—let’s be honest—the fact that Burt and Jared, two unapologetic Republicans, won decisively

They are, in medical terms, butt-hurt. A condition known to flare up when the voters say, “Thanks, but no thanks.”

And now they’re online celebrating their citizens-input rant like it was the Gettysburg Address.  Their crowd is cheering them on as if “scold two people publicly” is a constitutional achievement. Please.

The Bottom Line

Frisco deserves grown-ups at the podium. We deserve commentary that cares about the city—not ex-officials turning citizen input into therapy hour. What we saw December 2nd wasn’t courage. It wasn’t leadership. It wasn’t accountability. It was the political equivalent of a participation ribbon taped to a midlife crisis.

And if this is the new standard for public discourse, buckle up, Frisco. The circus is back in town—and the clowns are fighting over who gets to hold the microphone.

Disclaimer: This blog includes satire, parody, and comic relief.  It contains summarized accounts created solely for humor and commentary.  Any resemblance to real events is either coincidental or intentionally satirical.  Reader discretion — and a sense of humor — are advised.