Quality Jobs: Frisco vs Plano

Over the past 15–20 years, bringing “quality jobs” or corporate headquarters to Frisco has been a common campaign theme across many city council and mayoral candidates. As Frisco transitioned from a bedroom suburb into a regional employment center, candidates across political factions have run on platforms tied to economic development, corporate relocations, and high-wage job growth.

For communities like Frisco, smart corporate development isn’t just about landing big company logos—it’s about long-term financial health, balanced growth, and protecting taxpayers. Cities like Frisco have to think carefully about what kind of development they pursue and where it goes.

Mayor Cheney and other city leaders have frequently said Frisco “must pursue” major employers so the city becomes a regional job center instead of a commuter suburb.  Cheney has emphasized pursuing large corporations and creating office districts where employees can live, work, and socialize.

Lifestyle Frisco wrote an article in October 2019 titled “Mayor Jeff Cheney Announces Re-Election Campaign” which centered around Mayor Cheney’s own words.  Cheney continues, he was seeking residents votes on May 2, 2020, so he can continue to bring more jobs, expand the tax base, create beautiful neighborhoods, and provide top tier entertainment. He notes that Frisco won our FIRST-EVER Fortune 500 relocation with Keurig Dr Pepper.  He continues, the goal is to deepen our Sports City USA brand by adding the National Soccer Hall of Fame, professional lacrosse, and an esports team. His political mailer in 2020 listed his so-called wins. It still does not compare to Plano’s wins that will bring more high paying quality jobs that have a better economic impact to the city.

For years we have listened to candidates and current Council Members talk and campaign about bringing “high-paying primary jobs” to reduce commutes for residents, diversify the city’s tax base, and to support the city’s financial stability.   In the most recent special election, we were shocked to learn our newly elected council woman, Ann Anderson stated she was glad that AT&T chose to relocate to Plano.  Wait what?

Frisco Chronicles began to question have our city leaders fulfilled their obligations and promises to Frisco residents?   Shockingly, no!  Residents need to pay attention.

Frisco vs Plano Comparison

Who is the largest employer in each city?

Frisco: Frisco Indepenent School District – 8,800 employees vs Plano: JP Morgan Chase – 11,261 employees

Frisco vs Plano Economic & Corporate Landscape

Which city has added the most corporate jobs?

Frisco: 5000 to 7000 vs City of Plano: 25,000+

Which city has had the greatest Economic Impact?

Frisco Annual Payroll Impact: Roughly $500M to $1Billion vs Plano Annual Payroll Impact: Roughly $2 to $3 Billion

Frisco Property Tax Impact: Tens of millions annually vs Plano Property Tax Impact: Hundreds of Millions over time

Frisco

  • Major employers are a mix of private and public sector.  Frisco has attracted some high-profile corporate offices, but its largest employers tend to be public sector or regional service-focused, rather than Fortune 500 headquarters.
  • The focus has been on building a diversified but smaller-scale corporate base rather than creating a dense Fortune 500 corridor.
  • There’s evidence of success in certain sectors, but less concentration of high-paying corporate headquarters jobs compared to Plano.

Plano

  • Plano has built a robust corporate ecosystem, especially along Legacy West/Legacy Business Park, attracting Toyota Financial Services, JPMorgan Chase, NTT Data, Fujitsu/Ericsson, and Capital One.
  • The city has successfully attracted major Fortune 500 companies which created tens of thousands of corporate jobs and generated billions in annual payroll and hundreds of millions in property taxes.
  • Plano’s strategy has emphasized large-scale corporate relocation and campus development, which creates a strong economic multiplier effect.

Community Impact Comparison:

Frisco’s Potential Issue: With a large portion of the top employers in the public sector, Frisco’s economic growth may be more sensitive to government budgets, policy changes, and public funding cycles, rather than the stable expansion seen in private corporate headquarters. This could limit long-term job growth and tax base expansion.

Resident Impact Comparison

Plano: Residents benefit from high-paying corporate jobs, a strong tax base that funds public services, and a built-in ecosystem that encourages additional businesses and amenities.

Frisco: While still attracting quality employers and offering amenities, the job base may be narrower in sectors that generate higher wages and broader economic spillover. Public sector dominance among top employers may limit diversity in employment opportunities.

WHO WINS: FRISCO OR PLANO

  • Plano emerges as the city with a more aggressive, high-impact corporate strategy that directly benefits residents through employment opportunities, payroll tax revenues, and large-scale infrastructure support.
  • Frisco has been moderately successful in attracting employers but may face long-term challenges due to the nature of its largest employers and a less concentrated corporate corridor.

ELECTION TIME: VOTE WISELY

You constantly here residents in Frisco complain they are tired of growth without infrastructure.  Why is that?  Because our city leaders have done nothing to reduce our commute to local jobs or bring quality paying jobs to our community.  By putting a heavy emphasis on “TOURISM” and “HOSPITALITY” they have created more traffic issues and attracted less quality paying jobs. 

A recent big win the city likes to talk about is Universal Kids Resort, which is bound to add to Frisco’s traffic congestion.  City leaders are hoping that over the years tourist attractions will bring in enough tax revenue to offset what the corporate relocations could have brought to our community. 

A search of the internet for jobs at Universal Kids Resort displays the following available jobs: Lobby Attendant, Quick Service Associate, Dispatcher, Full Time Lead Technician, Lifeguard, Ride Operator Attendant, Wardrobe and Costume Supervisor, and many more.  The requirement a HS Diploma or GED, Customer Service Experience.  No pay scale offered for any of the positions.  Universal offers very few highly paid management positions. 

We did find one job for a Senior External Affairs & Corporate Communications Manager which states a bachelor’s degree in political science, Public Relations, Communications, Business Administration or related field is required.   It also says at least 7+ years of corporate communications, legislative, government or external affairs experience is required, or equivalent combination of education and experience. 

Why is all this important? 

Every election the same people stand before us and ask for our vote, and Frisco Residents who are none the wiser continue to just elect the same regime.  The result is our leaders have failed to bring quality paying CAREERS to our community.  This will affect us down the road when it comes time to paying the big bonds they have asked us to pass over the years.

John Keating’s website brags he has served on the council “FOR MORE THAN A DECADE.” Frisco Chronicles is curious if he can name one Corporate Relocation (besides the PGA) that he pushed hard to win that brought high paying quality jobs to Frisco? Keating’s website lists his priorities as Mayor and not one of them directly states the goal to bring high quality CAREERS AND CORPORATIONS that protect taxpayers.  He offers the same priorities just re-written that he has failed to complete before in his decade on the dais.  Keating’s time is up!

Laura Rummel is back to also ask for your vote!  Her website states her priorities include Frisco’s infrastructure, smart growth by asking developers to offer smaller format housing options such as condos, townhomes, zero lot line home alternatives and fuel innovation and entrepreneurship.  Her website states, “Start-ups typically provide slow and steady organic growth for the city, as well as bringing high-paying jobs, two attributes I would like to see us continue to recruit here to Frisco.   

How will Laura Rummel help Frisco compete with Plano and the economic windfall they are having with corporate relocations?  Rummel has had 5+ years on council now and she has no win to call her own! It takes a long time for startups to grow into a Capital One or AT&T and provide an economic impact to residents that we need here. 

In closing, when will Frisco Residents say WE HAVE HAD ENOUGH AND WE WANT HIGH PAYING QUALITY JOBS THAT CREATE AN ECONOMIC IMPACT like other surrounding cities.  The big wins Frisco claims are great, but they are nothing compared to our neighbor the City of Plano which has built one of the largest corporation corridors in North Texas.  Plano employers include major financial institutions, corporate headquarters, tech firms, and large service centers that anchor Plano’s economy and make up a significant share of local jobs. A linear “corporate corridor” lined with major employer logos, emphasizing Plano’s role as a corporate hub

Frisco residents need to ask, “How will we repay the $1 Billion in debt we have?” Frisco leaders have dropped the ball and if you look down the road none of the “WINS” our current leaders like to claim will bring in the billions that major corporate relocations could have. At the last city council meeting you saw them approve a warehouse along the 121 roadway – is that the best use of that land or could it have gone to something else that would have brought in more high-quality paying jobs.  Frisco’s future is not as bright as residents would think when it comes to financial stability.  The One Billion in debt has to come from somewhere so where will it come from?   Get Wise Frisco!

Disclaimer: This blog includes satire, parody, and comic relief.  It contains summarized accounts created solely for humor and commentary.  Any resemblance to real events is either coincidental or intentionally satirical.  Reader discretion — and a sense of humor — are advised.

Largest Employers in Frisco

EmployerSectorEmployees
Frisco ISDEducation~8,800
Dallas CowboysSports & Entertainment~2,000
City of FriscoGovernment~1,800
HCL TechnologiesCorporate~1,500
T-MobileCorporate~1,300
Keurig Dr PepperCorporate~1,200
AmerisourceBergenHealthcare700+
Baylor Scott & White HealthHealthcare600+
Collin CollegeEducation500
Mario Sinacola & SonsConstruction500
OracleCorporate400
Baylor Medical Center of FriscoHealthcare450
LexipolCorporate420

Top Employers in Plano, TX

Plano’s largest employers based on the most recent city and economic data (2025–2026 estimates):

  1. JPMorgan Chase – ~11,261 employees (regional/corporate operations)
  2. Bank of America – ~6,566 employees (back office/operations)
  3. Capital One Finance – ~5,649 employees (finance services)
  4. Toyota Motor North America, Inc. – ~4,938 employees (North American HQ)
  5. PepsiCo Foods North America / Frito‑Lay – ~3,759 employees (food & beverage)
  6. Ericsson – ~3,346 employees (telecom/IT)
  7. AT&T Foundry and Services – ~2,500 employees (IT/telecom center)
  8. Liberty Mutual Insurance Company – ~2,100 employees
  9. JCPenney – ~2,000 employees (corporate headquarters)
  10. NTT DATA, Inc. – ~1,968 employees (tech services)

Follow The Money (Pt 2)

“Diet Developers, Family Plans, and the Dollar Menu of Democracy”

If Part 1 of Follow the Money felt like a black-tie developer gala with valet parking and six-figure checks, then Part 2 is more of a backyard barbecue. Still political. Still smoky. Just… different and fewer lobsters.

This round, we cracked open the campaign finance reports of Shona Sowell and Rod Vilhauer, two mayoral candidates whose donor lists tell very different stories, neither of which includes a $100,000 developer cannon blast like John Keating.

Shona Sowell

At first glance you notice some developers but a scroll through the whole campaign finance report feels more like someone who has there feet on the ground.  The report covering July 1, 2025 – December 31, 2025 shows:

Total Monetary Contributions: $40,073.71

In-Kind Contributions: $8,000

In Frisco politics, that’s not chump change—but it’s also not “who just bought City Hall?” money.

Donations Over $1,000 (aka: The Grown-Ups Table)

There’s a mix here: locals, professionals, and yes… developers. But unlike other reports we’ve seen, this list reads more like a community fundraiser than a developer convention.

A few highlights:

  • Trevor Huber (Frisco, Modera Clinic) – $5,000
  • Fehmi & Elisabeth Karahan (Fields Development) – $3,000
  • Chris & Ashlee Kleinert (Hunt Investment Holdings / Fields Dev) – $1,000
  • Mimi & William Vanderstraaten (Chief Partners / Fields Dev) – $2,000
  • Todd & Sandra Armstrong (Crosstie Capital / Fields Dev) – $2,000
  • Robert Shaw (Columbus Realty Partners / Legacy West) – $3,000
  • John & Eleanor Landon (Landon Homes) – $3,000

Yes, developers are present. No one’s pretending otherwise. But this is more “sprinkle” than “avalanche.”  Think side salad, not the whole buffet.  Also worth noting: a solid number of Frisco residents, modest four-figure donations, and contributions that look personal—not corporate firehoses disguised as civic pride.

The Amended Report

Sowell’s amended report (March 2 – June 30, 2025) adds a little spice:

  • Dr. Tim & Kathi Schacherer (Frisco) – $10,000
  • Frank Peinado (Construction, Aubrey) – $10,000
  • Jared Patterson Campaign – $7,500
  • 3 Peinado Construction Executives – $3,000 each
  • Kappi & Steve Helms (Frisco) – $5,000
  • Monica & Marty Wood (Real Estate) – $2,500
  • Ryan Griffin (President of FCS) – $5,000

Is construction money here? Yes.  Is it coordinated? It looks organized.  Is it eye-popping compared to other mayoral candidates? Not even close.  This is developer money with the volume knob turned way down.

Question for voters: Is Sowell managing influence—or just keeping the lights on without selling the building?

Next up, Rod Vilhauer: “Keep It in the Family” Edition

Now let’s talk about Rod Vilhauer, whose first campaign finance report (filed 10/28/25, covering Nov 1 – Dec 31, 2025) shows:

The Donor List (Short. Sweet. Familiar.)

  • Clark Vilhauer – $20,000
  • Jerry Vilhauer – $1,000
  • Rod Vilhauer – $1,000
  • Angela Carrizales – $2,500
  • Kristen Lively – $1,000

That’s it.  No developers.  No PACs.  No LLC alphabet soup.  No mystery money from three cities over.  Just family, friends, and one very generous Clark Vilhauer carrying this thing like an Olympic torch. If this were a movie, it wouldn’t be Follow the Money.
It would be We’re Pooling Resources.

Question for voters: Is this independence—or simply a campaign still warming up?

The Big Picture: Relative Cleanliness Is Still a Thing

Let’s be clear:

  • Sowell took developer money, but nowhere near the scale of other mayoral candidates past or present.
  • Vilhauer’s report looks less like a political machine and more like a family potluck.

No six-figure developer bombs.  No mystery entities with zero web presence.  No PACs lurking like political middlemen in trench coats.  In today’s Frisco political climate, that alone feels… novel.

Final Thought: Who’s Buying, Who’s Borrowing, and Who’s Betting on Themselves?

Campaign finance reports don’t tell us who will be the best mayor.  But they do tell us who expects access, who expects influence, and who expects nothing more than a fightingchance. So we’ll leave you with this:

Is “less money” actually more independence?
Is family-funded better than developer-funded?
And in Frisco politics, is the quietest check sometimes the loudest signal?

Stay tuned. The money may slow down—but the questions won’t.

Candidate Website: Shona Sowell For Frisco Mayor

Candidate Website: Rod Vilhauer For Frisco Mayor

Disclaimer: This blog includes satire, parody, and comic relief. It contains summarized accounts created solely for humor and commentary. Any resemblance to real events is either coincidental or intentionally satirical. Reader discretion — and a sense of humor — are advised.

Follow The $100,000

For some time now we have questioned the campaign finance reports of local leaders.  Back in February of 2023 we wrote about Dark Money where we laid out how individuals associated with the PGA, The Link, or Fields projects donated to our current sitting city council members.  If you haven’t read it, you should because it is alarming.  Then we asked the question, did Keating and Pelham accept “DIRTY FUNDS?”  We are talking about the $10,000 Keating took and $5000 Pelham took in 2021 from Veton Krasniqi, a man who appears to owe the school district $24,093.47 in back taxes.  How did we learn about this, a campaign finance report.  As we said they can be Shakespearean sonnets of bureaucratic paperwork.

Well Friends, we have hit that moment in every local election where you stop arguing about yard signs and start arguing about spreadsheets.  Campaign finance reports are in, the ink is dry, and the numbers are… well… robust. The kind of robust you usually only see in luxury hotel valuations and developer prospectuses.  

Let’s do what Frisco Chronicles does best: open the books, raise an eyebrow, crack a joke, and ask the questions everyone else is politely avoiding. Because when the money talks this loud, voters deserve to listen carefully.

Exhibit A: John Keating — “Show Me the Money” Edition

Mayor John Keating filed his January 12, 2026, campaign finance report covering 7/1/25 through 12/31/25, reporting $142,909.24 in Total Political Contributions.  That’s not couch-cushion money. That’s “somebody expects a return on investment” money.

Let’s stroll through a few highlights:

  • Myles Freeman, President of Wiley X Inc – $1,000
  • Joe Hickman, Blue Star Land – $1,000
  • Jordan Wallace, Wallace Ventures – $1,000
    • (Appears to be invested in a $130 million luxury hotel… casual.)
  • Gerrit Parker – $2,500
  • Ryan Griffin, Rockhill Investments – $5,000
  • James Webb – $5,000
  • James Webb (again) – $10,000

James Webb’s name kept nagging at us.  Turns out, we’d written about him before in “Election Fix: Developer Dreams & Dollars.” According to the DMN, Preferred Imaging LLC, headed by James H. Webb of Frisco, allegedly performed services requiring a supervising physician without one on-site. The company did not admit wrongdoing but still paid a $3.5 million settlement following investigations by federal and state authorities, including the Civil Medicaid Fraud Division.  So, here’s the uncomfortable question no one else is asking out loud: When Keating accepted Webb’s donation in 2017, should he have known about Webb’s past?  And knowing what’s publicly available now, why keep accepting the money? Did he have any concerns in 2026 taking two donations that totaled $15000?

Asking questions is not an accusation. It’s civic hygiene.

Then …the Real Jaw-Dropper

Frisco 380 Partners made two donations of $50,000 each. That’s $100,000. From a developer.  Let that marinate.

Who is Frisco 380 Partners? Great question. We tried to find them. Information is… sparse. Very sparse. Which only adds to the mystery.  Because when a developer writes a six-figure check in a local mayoral race, voters are allowed—no, obligated—to ask: What do they want?  What do they expect?  And will Frisco residents be paying the bill later?

Oh, and let’s not forget: HillCo PAC – $5,000

Exhibit B: Mark Hill — LLC Palooza 🎪

Mark Hill’s report shows: Total Political Contributions: $110,434.25

And this one read less like a donor list and more like a Chamber of Commerce speed-dating event for LLCs.  A sampling:

  • ARKONS Ventures LLC (Irving) – $15,000
  • Yash Vasti (Irving) – $10,000
  • Atchuta Rao Roppana (Frisco) – $10,000
  • CMSW Realty LLC – $5,000
  • Orange Roofing & Construction – $5,000
  • Lone Star Food Plano LLC – $5,000
  • Bawarchi Holdings LLC – $2,500
  • Trilock Foods, LLC (McKinney) – $2,500

Plus a long list of donors from Irving, Richardson, Southlake, McKinney, The Colony, San Antonio—which raises another question: Why does so much outside money care deeply about who runs Frisco?

Jennifer Luney donated $2,000 and we are curious if this is the same JL connected to the Visual Arts Guild of Frisco? We’re genuinely curious.

Now, Let’s Talk Law (Because This Part Matters)

Straight from the Texas Ethics Commission FAQ: Corporations (including nonprofit corporations) and labor organizations may not make political contributions in connection with Texas and local elections.

While the word “LLC” isn’t explicitly shouted from the rooftops, the practical effect under Texas law is clear: Individuals may donate personally.  Corporations and most LLCs may NOT donate directly to a candidate. 

LLCs with only individual members may donate if the contribution is properly attributed to those individuals—not the company.  Business entities can donate to ballot-measure-only PACs, not candidates.  So, the million-dollar (or $15,000) question becomes: Were these LLC donations properly attributed to individual members? Or were businesses writing checks directly to candidates?

Because that distinction isn’t trivia—it’s the law.

Final Thought: Residents Should Be Concerned

This isn’t Republican vs Democrat. This isn’t pro-growth vs anti-growth. This is about who gets heard in Frisco—and who gets drowned out by money. Residents should be asking loudly $100,000 grand from one developer. When developers, PACs, and LLCs dominate campaign finance reports, regular residents are left wondering whether their $25 donation, no donation—or their vote—still matters. For years you have heard voters in Frisco have voter apathy but maybe they just don’t think it will matter because our elections are bought and paid for. Voters are wondering if Frisco’s elections are bought, or merely… heavily leased?  And when City Hall opens for business, who exactly is the biggest client?  Next up, the other two mayoral candidates.

Who Hit ‘Send’? Meadow Hill Estates Residents Ask How Their Emails Became Campaign Ammo

Frisco Chronicles has received multiple complaints from residents of Meadow Hill Estates after an email landed in what appears to be every single email inbox in the community. The message, sent from a Gmail account — StopMillerAutomotive@gmail.com — urged residents to vote in the Frisco Special Election for Ann Anderson.

The writer of the email openly states “I spoke to this candidate about our issue” which is problematic since he never gave the other candidate a chance to share their view on the community’s issue. Based on one conversation with only one candidate you then send an email to your entire community telling them how to VOTE? Did the writer of this email do any research into other projects where citizens objected to something nearby their home and if Ann Anderson supported it.

For example, Universal Kids! Ann Anderson spoke on 2/7/2023 in FAVOR of Universal Studios. She ignored the numerous residents who lived in Cobb Hill and throughout Frisco, that came out and said they did not want a theme park that close to their community because of the noise, traffic and potential crime it could bring. Ask residents today if it has affected their home values in that community and how many Airbnb’s now exist there. She said at the forum the other day we need to be mindful of where we place projects near communities and used the hospital power plant as an example, yet she was in Favor of Universal Kids which is going to have roller coasters looking into people’s backyard! Her words and actions – DON’T MATCH!

That raised an obvious question residents can’t shake: How does a random Gmail account suddenly have the private email addresses of an entire neighborhood?

Not a Guessing Game — It’s a Privacy Issue

Residents aren’t speculating for sport. They’re concerned because there are only a few realistic ways someone could obtain a complete HOA email list:

  • Through HOA records
  • Through property management systems
  • Through board-level access to resident data

Those email addresses are not public information. They are collected for official HOA business, not political campaigning.

From the complaints we received, many residents believe the sender may be a current HOA board member or someone with inside access to HOA records.

The Meadow Hills Estates Facebook Page Raises More Questions

Adding fuel to the fire, residents pointed us to the Meadow Hill Estates Facebook page, which states it is “run by volunteers.” That page has posted about Miller Automotive on December 10, 2025 and several other times throughout the past year.

The overlap between the campaign email content and the Facebook posts has residents asking whether the same individual — or group — is behind both. And if so, how much access do they really have?

HOA Data Is Not Personal Property

Here’s the part that matters most. If a board member obtained residents’ email addresses solely because of their position, those addresses are HOA property, not personal contacts. Using them for anything outside official HOA business — especially electioneering — is widely considered improper and, in many cases, explicitly prohibited.

HOA board members have a fiduciary duty to act in the best interest of the association — not personal political agendas.  Using confidential resident data to influence a city election crosses a line that residents say should never be blurry.

Texas Attorney General Complaint Incoming

According to one Meadow Hill Estates resident, a formal complaint is being filed with the Texas Attorney General regarding the use of private HOA data for political purposes. That makes this more than neighborhood drama — it’s a legal and ethical issue.

We Reached Out to 4Sight Property Management

Frisco Chronicles contacted 4Sight Property Management, which oversees Meadow Hill Estates, asking the following: Did your company approve or authorize this email?  Do you have rules or policies governing how HOA board members may use resident contact information?  What safeguards exist to prevent misuse of confidential HOA data?  We are currently awaiting their response and will update readers when one is received.

The Bigger Question

This isn’t about whether someone supports Ann Anderson or opposes Miller Automotive.  It’s about trust.  Residents trusted their HOA to safeguard their personal information — not turn it into a campaign mailing list.  We hope Ann Anderson herself did not know about this email because if she did that it could be problematic also. 

Until someone explains who hit “send” and how they had the power to do it, Meadow Hill Estates residents are left wondering whether their HOA is protecting them… or politicking with their privacy.

Stay tuned. Frisco Chronicles will follow this story wherever it leads.

Disclaimer: This blog includes satire, parody, and comic relief.  It contains summarized accounts created solely for humor and commentary.  Any resemblance to real events is either coincidental or intentionally satirical.  Reader discretion — and a sense of humor — are advised.

#SAVEMAIN – Part 1

Frisco is one of the oldest cities in the metroplex and over the years we have not stopped growing!  Every day you see more modern buildings going up and more new developments along the Tollway.  From the PGA to The Star there is always something to do!  BUT, WHAT ABOUT MAIN?  WHAT ABOUT THE HEART OF OUR CITY?

Just beyond the glamour and stadium lights of Toyota Stadium sits a unique and historic downtown.  The downtown Rail District is home to an eclectic group of independent, locally owned restaurants and businesses. The district boasts unique street murals and one-of-a-kind shops.  This historically preserved area offers visitors a glimpse into the “Real Frisco,” not the Touristy Frisco.  The Rail district is surrounded by residents who enjoy living in the area and is home to locally owned small-town businesses that have invested in our community for YEARS.  Now, they need the CITY TO INVEST IN THEM! 

Yes, downtown needed to be REVITALIZED, that we can all agree on.  It has taken the city DECADES to come up with a plan, and now they are moving right along!  HOWEVER, residents and local business owners are asking COULD THE CITY HAVE GONE ABOUT IT A DIFFERENT WAY?  The impact on these small businesses has been devastating!  These are locals who have invested in Frisco for years, paid taxes, and now they are in trouble because of REVITALIZATION. It is time for them to realize the impact on downtown businesses and that it is NOT NATURAL. It HAS BEEN CREATED by OUR CITY!  KEY POINT: The trouble they are in is not because of the economy; it is the IMPACT OF THE CONSTRUCTION that is #DestoryingMain!   

The people finally had enough. And no, not the “enough” where you write a passive-aggressive Facebook comment while sipping your venti latte—this was real, in-the-flesh frustration.  Residents and small business owners lined up one after another at Tuesday night’s City Council meeting.  Stepping up to the microphone, voices cracking between anger and heartbreak, to say what everyone driving down Main Street already knows: Main is broken, Businesses are broken, and it is time for the Council to stop pretending it’s fine.

Citizens Input: Main Street, or Main Mess?

FACT: Main is supposed to be the beating heart of Frisco. Instead, it’s looking more like endless traffic, crumbling infrastructure, and the ever-growing list of businesses just barely hanging on. Main isn’t thriving—it’s BARELY surviving.

The people who spoke didn’t come armed with consultants, shiny renderings, or buzzwords like “synergy corridors.” They came with lived experience: the store owner whose sales have dropped because customers don’t want to fight the chaos to park or try to cross the street without a Frogger-level survival plan. Main used to be a place you wanted to stroll on a Friday night.

LIMIT THE TIME

It started with Jeff Cheney looking for a motion to limit the time to speak from 5 minutes to 3 minutes (because there were more than 10 people).    Keating, who hopes to be your next Mayor (remember that) was the first to motion toCUT THE TIME,” which was seconded by Livingston.  These are local businesses, and you can’t take 5 minutes to hear each one of them?

Next, Mayor Jeff Cheney did exactly what Mayor Jeff Cheney always does (side note: we are reaching out to the Texas Municipal League to see if our mayor may have violated the open meetings act), talking before anyone had taken the microphone to discuss an item NOT ON THE AGENDA! Why? He announced the city planned to allocate $500,000 towards Main, and they will hold a public discussion sometime around October 7th

The Voices of Frisco Business Owners & Residents:

First Up: Erik Colberg spoke as a resident who lives in the Rail District

Lee Gonzales – Owner of La Finca Coffee & Bakery located at 7511 Main Street #150

Randy Burks – Randy’s Steakhouse located at 7026 Main Street

Randy’s plea brought tears to the eyes of many sitting in the council chambers. Randy’s started his businesses here in 1993 and today Randy’s Steakhouse sits in the Old Victorian Style Home along Main Street that used to belong to Frisco native Vivian McCallum. The impact has devastated his business.

Steve Anderson – Music Services located at 6726 West Main St

John Taylor – PC Geeks Computer Repair located at 7272 Main St, Ste 200

Owners of Simply Thai Bistro located at 6842 West Main St, Ste 101

Jason Taylor – Owner of Endur3Bikes located at 6699 Main St

Rich Vana– Chef/Owner of Heritage Table located at 7110 Main St

Samar & Luna Binat – Owner of La Suprema Market located at 6726 Main St, Ste 100

Taylor Lattery: Frisco Music Store

Scott Hoffner – Owner of Didi’s Downtown located at 7210 W. Main St

Local Frisco Resident: Paul Jessen


Local Rail District Resident: Brittnay Colberg

Council’s Response: Insert Shrug Emoji

Mayor Cheney (as usual) took his time to respond.  The Texas Open Meetings Act states: The city council shall not deliberate on any item that is not on the agenda, and for such an item, members of council may either: (1) make a statement of fact regarding the item; (2) make a statement concerning the policy regarding the item; or (3) propose that the item be placed on a future agenda.   As we have said before, we believe Cheney continually violates this during citizen input because he is not making a statement of fact, he is not talking about a policy he is pontificating his opinion.

As for the rest of the council, well, Keating wants a T-shirt!  That will be good clickbait for his Mayoral Campaign website (once he announces his BIG secret)! As for the rest, the reaction was predictable. Council sat nodding politely, practicing their best “I’m listening” faces while probably drafting their next campaign slogans in their heads. Because what’s the use of listening if it is not a billion-dollar developer!

The Hashtag Heard Around Frisco

The people weren’t asking for magic. They weren’t asking for a monorail or a Disneyland Main Street redo. They were asking for action—basic, common-sense fixes, leadership, and accountability.  Instead, what they’ve gotten so far is a year of excuses, construction delays, and much of the time businesses have been non-accessible. 

#SAVEMAIN is more than a social media slogan—it’s a rallying cry. It’s the people saying: stop patting yourselves on the back for “economic development wins” when you can’t fix the most visible, most essential street in the city. If the Council won’t act now, when?

Frisco, the people have spoken. They showed up. They demanded better. Now the ball’s in Council’s court. They can either lead—or they can keep ignoring the obvious while the rest of us tweet #SAVEMAIN until our thumbs cramp.  Because here’s the truth: the citizens already told you the answer. You just must stop pretending not to hear it.

Residents Should Be Asking…

Why now?  For years, the councils have gone back and forth about the redevelopment of downtown Frisco.  Why not do this during the Covid shutdown so businesses did not suffer twice?

When this started in June 2024 – what was the expectation for the future?

The businesses who are struggling from this construction – who is knocking on their door to “Buy or Save” their business? 

What is a revitalized downtown without the heart of downtown – the businesses?

Stay Tuned for Part 2

Disclaimer: This blog includes satire, parody, and comic relief.  It contains summarized accounts created solely for humor and commentary.  Any resemblance to real events is either coincidental or intentionally satirical.  Reader discretion — and a sense of humor — are advised.

Pocket Listings and Political Optics

Is Mayor Cheney Marketing His Own Home For Sale?

For years now, whispers have echoed through the corridors of Frisco about Mayor Jeff Cheney and his deep entanglement with the Fields/PGA development. We’ve heard the questions, and we’ve asked them too. Specifically, we’ve scrutinized the relationship between Mayor Cheney and Real Estate Mogul Jeff Cheney—who, confusingly, happen to be the same person.

Let’s rewind a bit. In a previous Frisco Chronicles blog, The Preserve, we exposed a builders’ map that included the names Keating and Cheney etched right next to select prime lots in the exclusive Preserve development. These were no ordinary plots—these were dubbed “ESPN Lots,” held by the developer for unnamed VIPs. Were they purchased? Gifted? Traded for political capital? Still no straight answers.  In our follow up blog The Preserve Lots – VIP Program we released a recording between an individual and developer/builders agent where they specifically talked about the Cheney lots.

We also exposed in that blog, an email from 2019 by John Baumgarten written to the Mayor after he came to speak at investment event about the new PGA Project.  Mr. Baumgarten wanted to know about the “unofficial lot list” and how to get on it!  It was handled by the Mayor’s sidekick at the time Lorie Medina, Chief of Staff to the Mayor.  Fast forward to today, Mr. Baumgarten has a lot on the same map, about 7 houses down from the lot labeled Cheney at the time we wrote our article.   If you missed it we highly suggest you click on the links of the blog titles and go back and read them!

Mayor Cheney has long denied any backroom dealings, double-dipping, or conflicts of interest with the PGA or Fields developments. Fair enough. But when a June 23rd video popped up on his Cheney Group Instagram & Facebook page, our ears perked up. Why? Because this time, the sales pitch was closer to home—literally.

The video in question spotlights Shaddock Creek Estates, a prestigious neighborhood in West Frisco.  The video and post talk about 68-acre Cottonwood Creek Park with peaceful lakes, winding hiking and biking trails, and fully stocked fishing ponds that are finished off with two historic bridges.  It practically sells itself. But there’s one very specific reason this caught our attention: Mayor Jeff Cheney lives there, perched on arguably one of the best lots in the entire community, as seen in the photo above at the end of the cul-de-sac. And in this video? He showcases it. Not just the neighborhood—his house, his putting green, his pool. All of it, which overlooks that 68-acre Cottonwood Creek Park!

At first glance, you might think it’s just a “love where you live” community promo piece.  Until you see the drone view of his home, his backyard, his pool, and his golf putting green, nestled against the backdrop of Cottonwood Creek Park.  Then at the end of the video, after putting a hole in one on his green, Mayor Cheney leans in and says something curious:

“If you want a greenbelt view like this, join our waiting list, because they don’t come available often.”

Hold up. A waiting list? For greenbelt properties? In one community?

We double-checked. With help from a realtor friend, we found 16 active listings in Shaddock Creek. Only one of them is listed by Cheney’s group. It’s a stunning home, priced at $1.3 million, but it’s on an interior lot, not a greenbelt. So, if you’re trying to spotlight a listing, why not that one?

Why instead feature your own private residence, which isn’t even on the market?

That’s when we got curious and started trying to connect the dots.  Is Mayor Cheney quietly trying to market his own home—without actually listing it? In real estate terms, this is known as a “pocket listing.” It’s a way to sell a property off-market, often to a curated list of buyers before it hits the MLS. Convenient. Quiet. Unregulated… mostly.

But here’s where the political intrigue thickens. Imagine this scenario:

  1. Cheney creates “buzz” by featuring his home in a video.
  2. He talks up a fictional or curated “waiting list” for similar properties.
  3. Later in his term, he announces he’s moving—perhaps to The Preserve, Frisco’s most elite enclave.
  4. And guess what? He has an “immediate buyer” lined up from the list he curated himself.

Boom. House sold. Narrative controlled. Questions deflected.

Is this legal? We’re not real estate lawyers, but it’s worth noting that Texas has rules about marketing homes, especially off-market ones. The Texas Real Estate Commission (TREC) and the National Association of Realtors (NAR) have guidelines about Coming Soon listings, MLS requirements, and anti-discrimination compliance when homes are not listed publicly.

Even if this is technically allowed, the optics are questionable at best. A sitting mayor using his influence and real estate platform to potentially market his own home behind the scenes?  That’s a tightrope walk across a political and ethical canyon.

If his home sells in the next 6 to 8 months, will we look back at this blog and his video and realize it wasn’t just a love letter to his neighborhood—but a soft launch of a personal transaction?

WATCH THE FULL VIDEO HERE https://www.facebook.com/share/r/1F465VBDq3/?mibextid=wwXIfr

We’ll be watching. And we’ll be asking.

As always, stay skeptical, Frisco.
Frisco Chronicles


Disclaimer: This blog contains opinions and commentary based on publicly available information and listings. All real estate references are for informational purposes only. We are not licensed real estate professionals and do not offer legal or financial advice.