Frisco, Texas has been the poster child for suburban prosperity, but according to our Mayor it is now experiencing a notable shift as residents pack up and head elsewhere. Just days before the May 3rd election, an article stated that said “Cheney is drawing attention to a surprising trend: Frisco residents are leaving the city in search of more vibrant arts and entertainment options.
Shocking! Right? After all, when they wanted to approve all of these “GRAND DEVELOPMENTS” the last ten years all we heard from Cheney and the council was that these would create a “HALO EFFECT” that would bring more to Frisco. In fact, Community Impact did an article on the 2 year mark of the PGA in 2024 titled “HALO EFFECT” from PGA touches north Frisco development, provides boost to local economy.
In the article they quote Mayor Cheney as saying, “Because of this halo effect and the investments, … this region is going to be second to none for destination retail, dining, shopping, all the office parks, and likely that part of our city will develop 20 years faster than it otherwise would have,” Cheney said. The article went on to say, “Multiple large developments and projects coming to Frisco are a result of the PGA’s success, Cheney said. This includes the Universal Kids Resort theme park, Fields West mixed-use development, and the Firefly Park mixed-use development.” Then the article quoted our own Frisco Chamber CEO, Christal Howard, “The halo effect is not just for multimillion-dollar developments. We talk a lot about all the new businesses that come as a result of a relocation, like the PGA headquarters, but the effect on the current businesses is important too,” Howard said.
Can you imagine our surprise then to residents when all of the sudden we hear they are leaving Frisco, sound the “ALARM BELLS” to voters! On April 25th, The Local Profile released an article titled “Why Frisco Keeps Losing Big Business Deals To Nashville” and after reading it we thought, what happened to that Halo Effect you were talking about Mr. Cheney?
The article quotes Mayor Cheney as saying, “The story nobody ever hears are the deals we have lost, there have been some painful Fortune 500 losses we thought we had. It seems the last few years every major deal comes down to Frisco and Nashville, and unfortunately, Nashville has been beating us out on these deals.” It goes on to say, “The reason is strikingly consistent. The common thread is companies that want their employees to have access to arts and culture. The exit interviews all sound the same… Frisco has it all… except for that.”
Then just days later on April 29th, The Local Profile produces another story title, “The Biggest Reason People Leave Frisco, According To Mayor Jeff Cheney” and the article mentions a study that confirms what residents already know! The article states, “A key part of the city’s case is backed by a detailed analysis commissioned by Visit Frisco and conducted by consumer analytics firm Buxton.” Apparently, Frisco commissioned the study to better understand what draws people to — and away from — the city. Cheney believes this data backs up what many have felt for years. “The Center for the Arts solves this by retaining and attracting visitors, whose spending will strengthen our tax base and support our public services. It’s a win-win for residents, whether you’re an arts enthusiast or not.”
OH MY GAWD – SOUND THE ALARM! THE SKY IS FALING THE, THE SKY IS FALLING ACCORDING TO CHICKEN LITTLE! Media outlets started to pick up the story and it was featured on the news! Businesses are leaving Frisco!
We immediately wanted to see this study, so we started looking at the City’s Website for the Performing Arts Center, the hub for residents to find out the latest information. Nope, not there! Then we checked the Frisco EDC and found a study in 2024, but it was not the one quoted by Cheney in the article. We forgot all about it after the resounding VOTE NO election until we were flipping through the City Facebook page the other night, watching some of the Frisco City Council “Council Recap” videos. We came across a recap video from February 4th that includes Mayor Jeff Cheney, Tammy Meinershagen, and Bill Woodard.
In that recap video, Tammy talks about “THE STUDY” done by Buxton … IN 2019! Excuse me, did you say … 2019? Mayor Jeff Cheney used a study that is over 7 years old to go have the local media run a story in 2025. Headlines read, “WE ARE LOSING BIG BUSINESS,” but they failed to mention it was based on a study done in 2019. I would assume any major or reputable outlet would have a copy of the study quoted in their article. Not! Did they knowingly publish the article and withhold how old the study was? Think about it, 7 years ago, the pre-COVID era, and that since then, things may have … CHANGED!
If that is not MISLEADING or MISREPRESENTING the TRUTH DIRECTLY TO VOTERS AND RESIDENTS, then what is? It was the justification they used for all of us as residents to vote and SAVE FRISCO! We found a Buxton PDF online (click here) with the Visit Frisco logo.
The study used GPS data, gathered from mobile devices, and Buxton geo-fenced all hotels and major attractions, tracking over 54.8 million location pings and identifying 2.6 million unique visits within one year. The findings were clear: Frisco residents show high volumes of traffic at nearby lifestyle destinations like Legacy West, and those same residents are also far more likely to visit entertainment venues such as the Toyota Music Factory and Lava Cantina. This pattern signals a strong local appetite for mixed-use developments that include arts and entertainment components. “The data indicates that any complementary entertainment venue(s) in or around such spaces would also have a high rate of utilization among Frisco residents.”
QUESTION: HOW IS A $360 MILLION PERFORMING ARTS CENTER A COMPLEMENTARY VENUE TO LAVA CATINA AND TOYOTA MUSIC FACTORY?
Oh wait, it’s not! They left that part out of the data results, too! This was a clear, concise and manipulated lie to voters to “get what they wanted!” Every single council member supporting the Frisco Arts Center should be held up on ethics charges for misleading and lying to the public. It should also be investigated as voter intimidation because if they influenced anyone’s vote based on a 7-year-old study from 2019, without disclosing that. Residents should be asking “What The Hell Is Going On In Frisco?”
On top of that, Tammy has been spreading rumors that the tapes we released with her own comments were altered; she was lured into making those comments, or they were created by AI. Again, she lies! Soon we will prove that too! Stay tuned for that! How many more times will Tammy Meinershagen and council members LIE TO US?
Back in the day, Frisco was known as a dormant suburb, north of Dallas, but today Frisco is a community undergoing vast changes and becoming its very own urban Metroplex. Gone are the rural days when everyone knew their neighbors, and a trip to Stonebriar Mall was the excitement for the week. Today, we are at a crossroads of transformation, and the experience of change has been both loved and hated along the way.
The reason my wife and I moved here was because we loved the sense of community, the schools, and the feeling of being safe. The truth is all of that has changed with the massive development that has taken place in the last 10+ years. Yes, we knew Frisco would develop and we looked forward to that at one time. However, that is when you had a city council who engaged and listened to the residents and decisions were made based on what was best for the community.
Frisco has changed, and to be very honest, it is now filled with dirty politics on all sides. Secret deals are happening, and our city council is misleading us to approve projects that are in their best interest, and they are leading with iron fists. Our priorities have shifted, and our sense of community is disappearing every day. Today is election day, and each of us has a chance to vote for change.
We debated on releasing the tape of Tammy Meinershagen when we received it. In the end, we felt voters have the right to know who they are electing. Meinershagen’s statements against the South Asian community are offensive. Calling both South Asian candidates idiots and other names is disgusting and shows a lack of leadership and integrity. She then goes on to talk about how she is not afraid of bullies, even if they are 300lb firefighters or a black woman. Since when are those who protect and serve bullies? Her reference to a black woman being a bully because they disagree on how to do things would be the same as calling her an angry black woman, which I am pretty sure the black community would find an offensive stereotype. Then she references that the Frisco population is only 1% Asian, so she has no base here, and with a laugh, says that means she is white. Frisco’s lack of an Asian population does not make you white, Ms. Meinershagen, but it is clear that you want to be.
Then she goes on about her opponent saying she is “offended and insulted that he would run for city council.” So, she is offended that a citizen who had every right to run, is running? She pointed out at the Chamber Forum and on this tape how her opponent ran for Congress and lost – well Ms. Meinershagen, John Keating ran for higher office as well. In fact, he left his seat early to run and when he lost he came back and took over another seat during a special election so does that make him incompetent to run?
Ms. Meinershagen continues to talk about other local leaders, Scott Johnson, Jared Patterson, and Shona Sowell. Then she talks about residents who are or have taken a chance to run for office, like Mark Piland, Burt Thakur, Jared Elad, and Gopal Ponangi. While many may be upset, we released these tapes. The bigger question is, WHY ARE YOU NOT UPSET ABOUT WHAT TAMMY MEINERSHAGEN SAID?
Today Jamie Heit posted on her FRWC page that we have some shady behavior by certain candidates this cycle including that of a current candidate running for office. Heit ignores all the shady behavior her best friends have done in the past and finds excuses for that but now she sits upon a hill of moral authority accusing this candidate of secretly recording a conversation, questioning her morals and integrity.
Here is the problem with Heit’s statement: how does she know it was secretly recorded? Who told her that? Who told her that the conversation was with this candidate? There are only 3 ways you would have known the who, when, where and if it was secretly recorded:
1) Ms. Heit you were there, and you participated in the conversation and if that is the case why were you not disgusted then with the comments by Meinershagen? We know you were not there so we know this option is not possible.
2) Tammy Meinershagen would have had to tell you who this conversation was with and that she was unaware of it being recorded. If that happened, it means TAMMY IS ADMITTING TO THE CONVERSATION AND WHAT SHE SAID IN IT?
3) The candidate whom you have accused of doing this would have had to tell you they did it. We are pretty sure that did not happen. It would make no sense to be a whistleblower and then yell from a rooftop “It’s me!”
Our guess: Ms. Heit, you know about the conversation because Tammy told you, which means she is admitting to her statements. Secretly recorded or not, nothing illegal was done as Texas is a 1-party state. That means Tammy is admitting to her offensive and objectionable conversation. Someone like that should not be a leader in our city, as her statements clearly show she Tammy has no integrity or ethical morality laying out everyone’s personal business to someone.
Then you have Jake Petrus, otherwise known as the “Town Bully” for the cabal. He posted that this was a private conversation, secretly recorded at xxxx home. The only way Jake would know who the other person was or where it was recorded is if TAMMY TOLD HIM! If he is right, that means he talked to Tammy or someone who had talked to Tammy, to know how and when. THAT PROVES THE CONVERSATION IS LEGIT AND THAT TAMMY IS CONFIRMING HER ROLE AND STATEMENTS.
Either way it doesn’t matter if Tammy knew or didn’t know – what matters is Ms. Heit and Jake Petras would not know “the how, when and with who” without Tammy confirming it. That means she knowingly said nasty, hurtful, demeaning, racist things and spread the personal business of those who had trusted her to others in the community like a game of show and tell. Personally, if I were Johnson, Keating or Pelham, I would be glad to know about this. Clearly it shows they cannot trust Tammy, who they thought was a confidant/or a friend.
I don’t think those who considered her a friend would have ever guessed she is spilling the secrets of their lives and private conversations too others. While we are not the greatest fans of Angelia Pelham and John Keating the fact is they have the right to know their fellow city councilwoman was talking trash about them to others in our community. Simply put, this was probably not the first time Tammy allowed her loose lips to talk trash – it was just the first time she got caught.
If Heit or anyone, for that matter, wants to claim that someone who recorded this is not fit to be a leader, then we want to know why Tammy’s statements and behavior which clearly show a lack of integrity, knowledge or ethical morality is not being called out to be a leader in Frisco? She should resign!
In closing, Tammy kept referring to Frisco as “my city, my city, my voters, my budget, …” – this is not her city, it is our city! She seems to have forgotten that on her quest for Broadway or to be on Broadway. We also want to be clear that we will always protect our sources at Frisco Chronicles. We do want to make it very clear; WE DID NOT RECEIVE Pelham’s text or the Meinershagen conversation directly from the candidate Heit and Petras are currently calling out. We received the text from Source A and the recording from Source B, and neither of them was the candidate Heit and Petras are attacking online.
As for Broadway Frisco – Prop A & B we would ask you to consider this before voting:
Today, we hear “Tourism, Tourism, Tourism,” and most recently, how we need to be more like Nashville. The thing is, Nashville has a deep history back in the 1920s. They had a thriving publishing industry, then came the advent of the Grand Ole Opry in 1925. When WSM began broadcasting live performances from the Grand Ole Opry, it positioned them to become “Music City USA.” By 1945, it was one of the most popular radio programs in America and established Nashville as a hub for country music. They made urban renewal a priority and renovated several landmarks, including the Music Hall of Fame and The Sommet Center. Broadway (similar to 5th Street in Austin) became known for bars and a honky tonk music scene. It was the cornerstone for emerging young artists and a short distance trolley ride from the iconic Music Row. Major record labels headquartered themselves in Nashville, and it became a gathering place for the arts, entertainment and music. They did not simply build a 340-million-dollar Broadway, and become Nashville overnight!
What is the problem with Frisco being more like Nashville? We never implemented our identity as we began to grow and develop into a Nashville. Purefoy took us down the road to being Sports City USA! It worked! Now the city council says we must be more like Nashville to compete, or else! With every development, we have heard Mayor Cheney say this would have a HALO Effect on our city, making us the greatest city in America. Now, all of a sudden, if we don’t spend $160 million or $340 million to get FRISCO BROADWAY, we will lose the economic boom to Nashville? The AMC Awards are happening here, not in Nashville, why? It is being held at a great venue. We didn’t have Frisco Broadway to win over the AMC Awards. We are not Nashville! We will never be Nashville! We are Frisco, Texas!
Please vote no to the propositions in order to protect our community and the residents who live here.
It’s campaign season in Frisco, and you know what that means: political signs are vanishing, alliances are shifting, and hypocrisy is doing cartwheels down Main Street. We have heard from a few citizens asking us why we have a “Double Standard” when it comes to calling out current city leaders who support Smart Frisco while we have said nothing about Brian Livingston who is supporting the Citizens For A Smarter Frisco PAC. We have been asked why we have not disclosed how the Vote No PAC – Citizens For A Smarter Frisco is funded? Honesty matters so here you go!
Let’s rewind the tape.
Let’s talk about the political elephant in the room—Smart Frisco, the feel-good PAC with a slick name, big-dollar backing, and conveniently aligned with current city leaders. Councilmembers Bill Woodard, Jeff Cheney, and Tammy Meinershagen have all publicly supported this PAC as well as previous PACs in the past while claiming to be wearing their “private citizen” hats on. We cannot pretend their alignment with Smart Frisco doesn’t carry political weight. Ah yes—the magical invisible hat that somehow lets you hold public office and advocate for propositions without consequences or accountability. It’s like Clark Kent glasses for ethics.
In the previous election Brian Livingston took no position and clearly said it is up to voters to decide and this time around he dared to speak up about his own concerns regarding the Frisco Center For The Arts during council meetings. It was not until the current city council members came out for a second time advocating for a PAC trying to influence the vote that Livingston clearly had enough and said what is good for the goose is good for the …..
Now critics cry foul and the pearly clutching begins! The cabal acting as if he had crossed a line even though they set the precedent crossing the sacred boundary. Livingston dared to voice his concerns and support for the Citizens for a Smarter Frisco PAC, which is advocating against the current Performing Arts Center deal and now critics cry foul, as though he’s crossed some sacred boundary, they themselves trampled over a year ago.
Behind Citizens For A Smarter Frisco PAC
Based on records filed with the city the PAC started a few weeks after Smart Frisco. The treasurer is listed at Chris Fields and from what we can tell he has no criminal record, does some political consulting and works in the IT Field. We pulled their campaign finance report, and they have $0 listed, $0 donations and until the next report is out, we will not know who funded the PAC. We messaged Chris Fields and asked why the PAC developed and he responded, “out of citizen concern.”
Livingston has been front and center for the PAC at forums and reposting their content but nowhere near the extent of the city leaders on the side of Smart Frisco. Do you feel that as a representative for the city council you should be representing a pack against the performing arts center?
Livingston: Honest, Direct, and—Let’s Face It—Right
We sent Mr. Livingston an email and asked him Do you feel that as a representative for the city council you should be representing a pack against the performing arts center and why he has chosen to support Citizens For A Smarter Frisco and this was his response.
Livingston wrote, “I want to be clear—I never wanted to represent a political action committee in this way. However, a precedent was set last year when other members of this council chose to publicly support a PAC while claiming to do so as private citizens. That action opened the door for elected officials to engage in public advocacy while still holding office, and I believe it’s important to be honest about that reality.
As a councilman, my first responsibility is to be transparent with the residents of Frisco. I have taken this position with the “Vote No” PAC because I firmly believe the current Performing Arts Center deal, as written, is not in the best interest of our city. I also strongly disagree with the proposed change in use of EDC funds, which were never intended to support projects of this nature.
This isn’t about opposing the arts—it’s about fiscal responsibility, honoring the original intent of our economic development tools, and making sure every deal we enter into reflects the long-term needs and values of the Frisco community.”
That’s what you call “owning” the situation. No spin. No double talk. Just a clear admission that if we’re going to play by these new rules, let’s at least acknowledge them out loud. Whether you agree with him or not, you can’t deny that what he’s offering is rare: a transparent position, rooted in fiscal concern, with zero political waffling.
What’s Good for the Goose…
Here’s the core issue: you can’t praise transparency when it suits your narrative and then screams “conflict of interest” when someone else plays by the rules you created. If it’s okay for Cheney, Meinershagen, and Woodard to champion a PAC two years in a row while in office, then say Brian Livingston’s advocacy for fiscal responsibility and public transparency is not appropriate and unnecessary. This isn’t about theater. It’s about trust. And whether you support the Performing Arts Center or not, you should support honest governance over political theater.
The Bottom Line
Frisco deserves better than this convenient amnesia and selective outrage. If elected officials want to play the PAC game, they should at least have the decency to stop pretending they’re playing as “private citizens.” And if a councilman speaks up about a shady deal and does so publicly, let’s not crucify him for being the only one saying the quiet part out loud. It would be totally disingenuous to pretend this isn’t political coordination masquerading as “just a concerned citizen.” The real issue isn’t who’s supporting which PAC—it’s why some voices are allowed a microphone, while others get handed a muzzle. Frisco voters are smarter than that. Let’s act like it.
There are several important dates to know when it comes to the ballot propositions:
First day of early voting—April 22
Last day of early voting—April 29
Election day—May 3
Want to weigh in? Got receipts or screenshots? You know the drill. 📩 FriscoWhistleblower@protonmail.com – Anonymity is our love language.
If transparency were a magic act, Frisco City Hall would be pulling rabbits out of hats while the real answers disappear up their sleeves. Welcome back to our ongoing tale of smoke, mirrors, and municipal mystery, The Phantom of Frisco saga. Now, in Part 2, we go deeper into the back corridors, where the stage props and “public meetings” feel more like rehearsed performances for an audience of none. Enjoy our final blog that expresses the last of concerns we have and we hope it lifts the curtains so you can see who’s really pulling the strings.
Community Arts vs Broadway:
For years, the Frisco Arts community was pushing the need for a community theater where residents could perform musicals, art shows and more. How did that turn into bringing Broadway to Frisco? Do we NEED Broadway – No! Do we NEED a COMMUNITY THEATRE EVENT SPACE – Yes! We have a lot of local groups who could benefit from it. A community theater event space would have a much smaller price tag than what the city is pitching today. The city and Tammy Meinershagen, the leader of Frisco Arts, are no longer thinking about the needs of Frisco residents or the Frisco Arts Community.
Backstage Pass to PAC Mentality
Smart Frisco is a local political action committee that supports Proposition A & B. We were open to learning more but then they did a post with the caption It’s Free! Immediately we wondered who is behind Smart Frisco? Who is running Smart Frisco? Who is funding Smart Frisco? NOTHING IS FREE!
The first report filed for the PAC is the Treasure Report which lists the name Heather Eastburn. We simply googled her name at that point to find out she was arrested in April 2023 for “Assault Causes Bodily Injury of a Family Member” and thought is this someone we should trust to tell us it’s free! Then we found out Eastburn used the excuse of being INDIGENT to bond out. That means the party of the original action is unable to afford the costs of paying or giving security costs (bond). Eastburn’s credibility was in question simply because she claims indigency to get free bond/lawyer all while telling Frisco Residents that the $340 million performing arts center IS FREE and WON’T COST US A CENT! Eastburn has a layer of problems we won’t expose here but, in the future, maybe fix your home before trying to take money from our pockets through sales tax.
Who is funding Smart Frisco?
The answer, Smart Frisco has been flushed with $20,000 in cash by Frisco North Development LLC, which is owned by the Wilks Brothers, who are building Firefly Park in Frisco. Firefly is slated to be a $2.5 to $4 BILLION dollar project located next to what could be the home of the future FCFA. Clearly having a Frisco Arts Center next to their billion-dollar development would benefit them greatly.
Then you have Councilman Bicycle Bill Woodard who donated to the PAC. He has done this before when he ran the PAC against the Frisco Firefighters in 2024. Why does his involvement make us cautious? Our city is constantly in the news, and every picture taken has our council front and center at events. When you want to use the excuse “I am doing this as a private citizen not a council member” we don’t buy it! We have proven that the PAC last year used city resources which Bill could have only had access to as a councilman and to us you can’t play both sides. Residents give more credibility to what he says because he is in a position of leadership versus another PAC run by regular ole joes! When a PAC is funded 99% by a developer, and the voice for the PAC is a city council member – that concerns us!
Letter of Intent (LOI) – Language Semantics at play!
How does semantics play into an LOI? Semantics is the meaning or interpretation of a word or sentence. A letter of intent (LOI) is a formal written document expressing a party’s intention to enter into a contract or agreement. It outlines the main terms of the future agreementand shows a serious commitment to a deal. LOIs are preliminary to any formal dealsor terms and are designed to be general and non-legally binding.
Pay attention to the key words in the definition which are intention, agreement, commitment, preliminary, and non-legally binding. The City Council wants us to vote on changing the use of funds in our EDC based on a commitment, preliminary, non-legally binding agreement. Some would say it is filled with semantical words, depending on how you interpret them.
On April 1st, the city council authorized a LOI with Frisco Live for them to be the operator-at-risk for the new FCFA. We reviewed the 8-page Venue Operator Letter of Intent and the first thing to catch our eye was the following which states, “Frisco Live is a Texas non-profit corporation formed by Broadway Dallas and Broadway Across America.” Then it goes on to say they will make the best effort to obtain tax-exempt status, however if they don’t the parties will still move forward.
Why does this matter? The non-profit with a tax-exempt status is to help them with FUNDING! Remember, the last $100 million must come from donors or heavy hitter sponsors. This is the biggest piece of “the unknown” pie that residents should be concerned with. According to the IRS website, “Until a nonprofit receives that status—even if it operates as a nonprofit in good faith—donations to it are not deductible. Just calling yourself a nonprofit or even being registered as a nonprofit corporation with your state is not enough for federal tax purposes.” Why would you donate when it is not tax right off? If they did not achieve tax-exempt status and the city moves forward anyways, then how will they cover the $100 million they are supposed to be raising from donors?
They also stated at the meeting they had done two funding studies and had a target list so why not share the studies. As of now we can only assume there are no donors who have signed a commitment to fill this gap. Project Theatres has stated numerous times that most donations don’t come in an upfront lump sum – they are given over years. The city needs to state before we vote to change the use of EDC funds what will happen if they don’t get that status and where will the money come from? Why would you vote so they can continue to move forward, spend more money on a very expensive project with so many unanswered risks. How much do we spend without knowing the facts? Again, residents need to ask themselves, are they willing to take a $100 million dollar risk?
Next the LOI talks about how Frisco Live will contribute $4 Million to the FCFA Capital Campaign Fund as part of the 2025 “silent capital campaign” effort. It goes on to say the delivery of that money is contingent upon the following and is fully refundable if not meet.
1. In the event the project is canceled before completion or fails to be completed.
2. If The City of Frisco and PISD fail to get the bond issuances necessary to design and construct the project.
3. The City’s authorization and funding of the one-time maximum $8 million reserve balance split between three City administered funds. First $6 Million for the startup “Operational Support Fund,” plus $1 Million for the “Facility Maintenance Fund” and $1Million for the “Major Capital Expense Restricted Fund.”
What caused us to be concerned? The number $8 million because every time this slide comes up in their presentations, they say $6 Million. They have failed to highlight the two $1 Million contributions, aka they just put that in the small print.
When we watched the April 7th meeting a resident named Dan Elmer took to the microphone (2:20:00) and explained his background in private equity and how he is in charge of approval authority for loans for a local bank. He said he could not vote yes for the propositions based on what was written in this LOI. He said he was incredibly disappointed to watch the council approve this LOI especially after Councilman Brian Livingston asked the question “who are the parties to the definitive operation agreement” being discussed and no one could answer that.
Elmer went on to say, while the consultants and council expressed Broadway Dallas and Broadway Across America, based on the current LOI that is not true. Elmer then held up the agreement and said Page 1 – “Parties Involved” – City of Frisco and Frisco Live Inc.” Elmer then asked, “Why does that matter?” The structure proposed is a remote bankruptcy structure and there is no recourse to Broadway Dallas or Broadway Across America. That would require a separate agreement.
Elmer then asked, “What’s the role of Broadway Dallas and Broadway Across America as written in the current LOI?” They are CONSULTANTS to Frisco Live! That means they are providing services to Frisco Live, a Non-Profit Bankruptcy Remote Entity. Why is that important?” Let’s say they run out of funding, Elmer said that means they have no assets, andno one is required to step up and fund this entity as the LOI is written today.
Elmer continued, “in order for that to happen you need a keep well agreement which is an agreement that those entities will continue to provide funding in the event of an operational loss which is not in this LOI today.” You don’t have a guarantee of an operating agreement from Broadway Dallas /Broadway Across America. What you do have is “THE PROMISE TO NEGOTIATE THE CONSULTING AGREEMENT AT A LATER DAY UNDER UNSPECIFIED TERMS.” He also stated at the April 1st meeting it was said we are not paying management fees to Broadway Dallas / Broadway Across America. He pointed out that it is not true, we will be paying consulting fees which are stated in the LOI. He said whatever fee arrangements are to be paid should be back end loaded to limit the fees they are paid early before the concept is proven. Again, he stated, none of that is discussed in the LOI. Holding up the agreement he said these are not things to be figured out in the next steps, these are material deal terms that are not in the framework of the deal.
Elmer went on to say that he reached out to the email on the presentation and the phone number to ask what the fees are to be paid in year 1 & 2 and he got no response. He closed by stating he is not against the project, but he is against a bad deal, and this is a bad deal. Sir, you took the words right out of our mouth!
Facility Use
We heard over and over the “Community Hall” will be shared by Prosper ISD and several local community groups. Based on the presentation on 4/7/2025 (slide 7) it stats that Prosper ISD, community non-profit arts organizations, small community events, visual arts exhibits and regional events will occupy the facility 84% of the time. The remaining 16% of the time it will be dark days, meaning no use. A note at the bottom of the slide says, “community use projections INCLUDE PISD NEEDS.”
Former City Manager, George Purefoy, posted on Facebook that he was told at the open house that the local arts groups will have approximately 50% of the use of the small theater. According to the city’s FAQ , “Prosper ISD is anticipated to be the predominant user of the Community Hall.” Funny they don’t have consistent answers to the questions! It must have been a typo when they left off the percentage on the answer in the FAQ. We decided to go directly to the source… Prosper ISD that is!
We emailed the Superintendent for Prosper ISD and one of the questions we asked was what % of the time would the community theater be used by Prosper ISD. The Chief Communication Officer responded to us, Rachel Trotter and said, “AS OF TODAY, THE SMALLER THEATER WILL BE USED 84% OF THE TIME BY PROSPER ISD.”
Question, if Prosper is using it 84% of the time and it’s dark 16% of the time, then when are the community non-profit arts organizations, small community events, visual arts exhibits, or regional events supposed to use the facility? The question of Prospers quantitative use of the community hall was asked this week and Gena with Project Theatres paused and never directly answered, instead she gave generic percentages as we expected. Based on how the Universal Kids vote went down, it is our opinion that the night of the vote many will be shocked to learn some “changes” may take place leaving no availability to other groups. We call it the Bait & Switch!
Well, they can use the large hall right? Yes, but can they afford to rent the large hall? Probably not!
Next, based on the usage chart, Broadway will only be using the Large Hall 15% of the time. A $340 million dollar investment for 15% of the time to be used for Broadway. Does that sound reasonable to you?
Conflict of Interest
Lastly, we point out the conflict of interest starting with Tammy Meinershagen. She claims to be voting yes for this because she believes it is good for the community; the truth is there is no way in hell she would vote against it. Tammy was introduced to music as a young child and plays the Violin and at age 5 she played her first concert at the Rockford Symphony Orchestra in front of 5000 people. Her family moved to Frisco in 2004, and in Voyage Dallas Magazine article in 2018 she said, “As a professional musician and teacher, I felt a bit like a fish out of water in Frisco, and I wanted to help our city become more well-rounded.”
Meinershagen went on to say in the article, “I began serving in many capacities regarding arts and culture, as PR/Marketing Chair of the Texas Music Teachers Association, Diversity Chair for the Frisco Council of PTA, a Board member of Frisco Public Art, and Frisco Association for the Arts. After meeting Councilman Jeff Cheney (now Frisco Mayor) in 2009, I was eventually appointed to the 2015 Citizen Bond Committee to represent the arts. It was there, that I spearheaded a successful bond initiative of $10 million in bonds for a performing arts center in Frisco.”
At the time of the article, she was serving as the Executive Director of Frisco Arts, the city official arts advocacy agency. Our point, even if Tammy Meinershagen thought this was a bad deal – there is NO WAY SHE IS VOTING AGAINST IT. She is blinded by her love and conflict of interest. She knows if this does not pass it could be another 5 to 10 years down the road before another opportunity comes up. Her conflict of interest is glaring when it comes to voting and being involved on this project.
Next up, Cheney! He has been transparent that he wants this to be a destination city. Based on the proposed location it will help Mayor Jeff Cheney, and the Cheney Group sell more houses at the PGA (where he claims to have no exclusive contracts). It will help his friends, the Wilks brothers, and their billion-dollar development. It will help the new PGA Entertainment District being built by Cheney’s friends (remember his former Broker). The potential millions to be made off tourism directly are the real driving force here for Cheney and his developer friends.
Lastly Bicycle Bill – if he wants to donate from his campaign fund to the Smart Frisco PAC and be a voice for the PAC then claim he is doing it as a private citizen – we say NO WAY! You did not donate from your personal funds, he used his campaign money, that was donated to him to help him win his run for the council. In our humble opinion, we would say that is a conflict of interest.
TIME TO VOTE
Where does it end? April 22nd starts early voting, election day is May 3rd, and you are the deciding vote! What we do know is that details are important, and the truth is we don’t have many details at all. City leaders have said this is the most transparent project they have ever worked on, and you’re seeing the whole picture. But as any good illusionist knows: if you’re watching the right hand, you’re missing what the left one’s hiding.
We warned you to buckle up! We told you the sales pitch would be coming from all angles, and it would be Oscar-worthy. We also told you don’t be surprised when the fine print on this production budget reads: No refunds, taxpayers!
Listen to what others are telling you and look at the resume! Former City Manager George Purefoy says this deal is no good. Ron Patterson, who resigned after 21 years with the City of Frisco, where served as an Assistant City Manager, President of the Frisco Economic Development Corporation (EDC), and then became the Deputy City Manager and was one of the top 3 candidates to replace George upon his retirement has also said this is a bad deal. Former City Council member Shona Sowell and current Councilman Brian Livingston are saying – no! Cheney wants you to believe they are all idiots and they just don’t understand this deal.
The mayor and council are banking on residents to fall for the Broadway glam, so they don’t look at the details behind the curtains. Hell, we have not even talked about the parking garage that will be needed for this project yet. Trust me, they say! In the end, if this passes, they hope that by the time the shiny new Performing Arts Center opens, everyone will have forgotten how the money got there in the first place. Maybe they’re right. Or maybe, just maybe, Frisco isn’t as easily distracted or stupid as they think. Know Before You Vote!
As for me? I’m just an old man who’s seen this kind of story before. When you cut corners in winemaking, you don’t get a masterpiece, you get something undrinkable. And when you cut corners in city finances, you don’t get a thriving, well-managed town. You get a mess.
Standing ovation or a total flop? Stay tuned for May 3rd.
Cue the organ. Dim the gaslights. Somewhere beneath City Hall, in the catacombs of taxpayer-funded dreams and concrete promises, a shadowy figure stirs. No, it’s not Andrew Lloyd Webber’s misunderstood genius — it’s Mayor Jeff Cheney, cloaked not in a mask but in economic development jargon, quietly orchestrating Frisco’s most expensive performance yet: the Frisco Center for the Arts.
You won’t find him on stage — no, he’s under it. Pitching, plotting, and maybe even humming a show tune with Tammy Meinershagen. They are not haunting an opera house, but haunting public trust, serenading voters with visions of velvet seats and chandelier-worthy productions — all while the deal’s finer details stay buried beneath layers of “partnerships,” and “nonprofits,” and a conveniently ambiguous price tag.
This isn’t just art. This is politics set to music — a taxpayer-funded overture with mystery, misdirection, and a plot twist or two we’re not supposed to see until the curtain drops. Grab your mask (and maybe your calculator), dear reader. We’re headed backstage, into the Phantom’s lair, where the lights are low and the truth is off-book.
#1 Concern: Mo Money, Mo Problems!
The total maximum project budget for the FCFA is $340 million. Prosper has pledged to contribute $100 million from a bond approved in 2023. Then the City of Frisco is proposing $45 million from the CDC, $75 million from the EDC and $40 million from the Tax Reinvestment Zone No. 1. The Frisco CDC and EDC come from sales tax, which means if you shop in Frisco and you pay sales tax on an item then you are paying towards this project.
City leadership keeps reinforcing that this project will cost $160 Million funded through sales tax efforts and we keep asking for proof that residents won’t be left holding the purse strings. The question residents should be asking is “Does this project along with all the other current projects, put a significant tax burden in the future for Frisco?”
Do you know what Frisco’s outstanding bond debt is today? Currently Frisco taxpayers are on the hook for $1.47 BILLION in OUTSTANDING bond debt (principle & interest).
If we read the latest 2024 Rating Summary for all the CDC debt which includes Toyota, the CDC is currently carrying $464 million in outstanding principal and interest which is being serviced by the $34.9 million in CDC sales tax revenue as reported September 2024. Using Toyota as an example, normally the CDC finances on a shorter term, however with Toyota Stadium they did $72 Million for 30 years at a rate of 5.30 probably to keep the payment low.
When you look at the historical revenues for the CDC, the year ending 9/30/20 they had $22,562,428 in gross tax receipts and at the end of 2024 it was $34,929 and it was about the same in 2022/2023). That means with all the Halo Projects Cheney brags about it having only generated an additional $12 million in sales tax for CDC. Huh? That is because no one saw Covid coming and the world shut down. What if that happens again or the economy tanks, then what?
Are we over invested?
Toyota Stadium: $182 million in improvements: $77 million – TIRZ: City of Frisco, FISD, $40 million – FCDC, $65 million – The Hunt family
Downtown Rail District Revitalization: $76 Million
Grand Park: In 2006, voters approved the allocation of $22.5 million towards the acquisition and initial development of GP. In 2015, voters approved an additional $10 Million for GP. From research we know the city approved $4.84 Million already spent on design costs. We went through numerous articles, city power points, meeting notes and the one thing we can’t find – what will Grand Park cost? Ask yourself, a park bigger than Central Park in New York with all the bells and whistles – how much will that cost? Where will the money come from?
Plus, we have plenty of projects open like The Mix, Firefly, and Universal where we are offering performance-based incentives. For The mix it is up to $113 Million.
From Box Office to Backroom
Take the CDC and EDC out of the picture for a moment – what type of projects are currently on the plate for the city. These projects are “Needs” not “Wants” which is very different. According to GIS Data the Parks Capital Improvement Projects has 50 total projects in the pipeline for $170 Millon and the Engineering Capital Improvement has 66 projects in the pipeline for $457.9 Million.
Taxpayer Tango
Let’s talk about Bond, money bond! In the 2006 bond, voters approved of $5 Million and in the 2015 bond voters approved of $10 Million for a total of $15 Million. How much of that is left? According to the pretty PowerPoints thrown at us for the FCPA they have $11.5 Million left. We are curious about how that is possible and are doing more research into their claim. How much of it have they spent and what did they spend it on? Why has the city done so many feasibility and spatial studies over the years for a theater? The answer, because each study came back and said a larger facility was not sustainable. In fact, the recommendations have been a 300 to 500 seat option and 1200 to 1800-seat option. If you ask our opinion, they spent millions of that bond money on shopping studies, meaning research, consultants, and surveys. Why, they needed “THE ONE” that supported the narrative, we need a 2800 to 3000 square feet facility to justify the boondoggle Broadway Ballot.
Remember how they have said no property tax dollars will be used on this project? A Tax Reinvestment Zone captures growth in both sales and property tax value. It can only be used to fund improvements for the properties inside its boundaries. If they are using money from the TIRZ that is captures of property tax then they are using our dollars for this project.
Smoke, Mirrors, and Marquee Dreams: A vote “YES” just takes us to the next step! If you have been following the meetings for this opportunity, then you have heard each of them say “This is a vote to go forward to the next step.” This is the definition of a misleading statement filled with false impressions and the intent to deceive or mislead the voters. Context matters!
This is a NOT a vote to “go to the next step” it is a major vote to change the use of Economic Development Funds.THIS VOTE SETS A PRECEDENT ON USING EDC FUNDS FOR NON-TRADITIONAL USES. The city is COMMITING FUNDS, which enables them to get a contract done (meaning we have no contract now) to SECURE AN OPERATOR. No money = No Operator.
A vote “YES” will put a burden on the CDC and EDC and burn a lot of potential future opportunities that could significantly contribute to the tax base and sales tax base in Frisco. The ever-growing debt burden will impact future projects. So this is not a vote to just go forward to the next step. If it was they would not be trying to sell it so hard like used car salesman.
Let’s close this one out! Money matters and we are already carrying a $1.47 Billion Dollar Burden! We have not even touched on the other issues and concerns yet, of which there are several. Numbers don’t lie! No matter which way the city tries to sell this to residents it is FISCALLY IRRESPONSIBLE to bring a project like this to voters and mislead them with a vote yes in may is just a vote to allow us to move to the next step. Once they change the use of the EDC funds nothing will stop Cheney or Tammy Meinershagen (who apparently wants to be our next Mayor) for going all the way. Is that a burden you are willing to carry?
Elections are just around the corner, and while the yard signs are blooming like bluebonnets in May, the details on Frisco’s shiny new “Broadway-style” Frisco Center for the Arts remains as clear as a foggy morning on Preston Road.
We’ve got the Smart Frisco PAC telling us this whole thing is “free”—which is fitting, considering their treasurer once filed as indigent to get a reduced bond. I guess if it’s good enough for the courts, it’s good enough for taxpayers. Free must be her favorite word—right after entering a “plea” for her charges of assault causes bodily injury to a family member.
Then there’s Councilman Bill Woodard—who donates to the PAC and then insists he’s supporting it “as a citizen.” That’s like Clark Kent donating to the Daily Planet and swearing Superman had nothing to do with it.
Meanwhile, Cheney is pitching this project like a used Buick with a busted transmission—“low miles, clean title, don’t ask too many questions!” And let’s not forget Councilmember Tammy Meinershagen, who’s dressing this deal up like she’s starring in Pretty in Pink—but she fights like a jaguar defending her turf in the Amazon. Ask a question and you’ll find yourself swatted into next week.
And yet, no one—not one single elected official—wants to talk about the actual nuts and bolts of that build this deal. Residents need to stop and ask themselves, “Why are we voting on a project with more gaps than a 1970s punch card?”
“Just go with it,” city leaders say. I think we heard that before when they were talking about Universal Kids Studios. Remember the night of the vote, all the major elements hand changed like how late the park can open, how high the rides can be, and of course that mysterious traffic report. The city wants us to trust them again, like they are magicians, and we should just hand over our wallets.
I can still hear my dad saying, “Son, nothing in life is free.” Especially not a $340-million-dollar arts center being peddled like cotton candy at a county fair. Buckle up, Frisco. It’s time to pull out the wrench, tighten the screws, and see what this Broadway baby is really made of. Spoiler: it might not be glitter and show tunes under the hood.
The conversation of a Performing Arts Center has been ongoing for years in Frisco. We started by filing a PIR for a complete copy of all the performing arts center studies done over the years and any associated documentation related to the reports including those from consulting groups, or 3rd parties. However, the city leadership who claims to be transparent, upfront and honest, sent our request at the time to the Attorney General claiming “trade secrets” as to why they wanted to withhold details.
Take the Delorian back to 2002 and that is when the City was in discussions for the Arts of Collin County (ACC) which was to be owned and operated by the Cities of Allen, Frisco, McKinney and Plano. At the time the survey conducted said there were no adequate medium-too large facilities in Collin County to support the enjoyment of the arts. At that time the city council supported an initial facility program that included a flexible multipurpose theater with a seating capacity of 800 to 1200 seats. It should also include a second theater with a seating capacity of 350 to 600 seats. The initial location was to be 121 and Custer Road on a site that contained 80 acres donated for the project. The funding for the ACC was to be $76 Million split 4 ways between each city. A bond package put before Frisco voters in 2002 was approved but the road ahead was not going to be without speed bumps.
What Killed The ACC?
The beginning of the end is when McKinney voters opted not to pony up the $19 Million membership fee leaving Allen, Plano and Frisco to pony up more money. The economy had turned downward. The project which had taken 10+ years to advance was not again in front of Frisco voters in 2011. At that time Frisco had the highest voter turnout in 14 years with over 18 percent. Roughly 53% of the voters decided to revoke the city’s authority to sell the $16.4 million in bond money for the ACC. At the time of the vote more than $8 million in bond money had already been spent on researching and designing. It was the final curtain call for the Collin County ACC. Former Mayor of Frisco, Mike Simpson, who was the ACC’s project executive director told the DMN at the time, “There is no question that the city of Frisco making the decision to withdraw their funding and withdraw their support was the biggest challenge. We pretty much had full funding with Frisco’s participation.”
Economy Bounce Back
It was time to dive back into an arts facility pool in 2015. At a February city council meeting the city council voted on two key items. The first was item #17 which was to consider an act to publish a Request for Qualifications for the development and implementation of a study to examine the feasibility of a performing/theater arts facility within Frisco City Limits. It does not say how much it would cost to do but it does say the funding for services would be handled during mid-year adjustments.
That same night they also approved the Citizen Bond Committee recommendation for the 2015 Bond Package which included $10 Million for a performing arts center. One of the many residents who spoke at that time to support the line item was none other than Tammy Meinershagen.
In November of 2015, the Frisco Creative Center for the Arts commissioned a Facility Programming Report by Page Southerland Page which is a program study to discover what the needs were by local groups in an arts facility. Based on those needs Page Southerland Page prepared 5 scenarios and in January of 2016, Tammy Meinershagen (the Arts President), presented the preliminary program and needs assessment to the City Council at the Winter Work Session. What was the outcome? The 5 outcomes included one 300 seat, three different 800-seat options, and a 1200 seat option which would be overboard.
2018 Brings More Studies
Sometime in 2018 the City of Frisco commissioned a “Needs Assessment” by Webb Management Services and Parkhill, Smith & Cooper. It was presented to the council on June 29, 2018, at the Summer Work Session. What did it cost taxpayers? Well, we don’t know exactly but we do know based on the Check Register in 2018 Parkhill, Smith & Cooper was paid a total of $315,600.30 for professional services. What were the suggestions? A marriage of two facilities:
1) 300 – 500-seat facility for community use which was currently in high demand but lacking in availability with a potential cost of 40 to 50 million dollars including parking and land.
2) 1200 – 1500 seat facility that will a gap for Frisco and surrounding areas in the region, but it would require a partnership with private entities and cost 50 to 60 million range.
What were the concerns: If the city opted for only the larger facility it would not be sustainable and would not likely be cost-effective for community performing arts groups.
Frisco ISD and City of Frisco Swim Together in the Arts
In August of 2020, we found another Visual & Performing Arts Center Feasibility Report that had been commissioned by Frisco ISD and City of Frisco. We filed a PIR with Frisco ISD and learned that the report cost the district $28,000 and the City of Frisco reimbursed Frisco ISD in the amount of $14,000. It lists Garfield Public Private and Schuler Shook. What was the outcome?
In early January of 2021, Chief Innovation Officer Jason Cooley updated the Council on the Performing Arts Center. He recapped feasibility studies concluded in December 2020, indicating a consensus on the flexibility required for such a facility in Frisco in order to accommodate various needs of the entities using the facility. Dr. Cooley stated the next steps are to have discussions with the school district to determine the appropriate size of the venue. City Manager George Purefoy updated Council on the status of the agreement, indicating the draft is with the school district for their review and comments. A final agreement was not expected until March or April of that year.
By June of 2021, then President of Frisco EDC, Ron Patterson was bringing before council a request to approve a Master Development Agreement for a Performing Arts Center, Parking Garage and Park. The deal included City of Frisco, Frisco ISD, Frisco CDC and EDC, and HP Frisco Holdings, aka Hall Group. The public private partnership was shouted from the rooftop by Mayor Cheney and it was to include 1,250 seat Main Performance Hall, 250 Seat Community Venue, a 1,100 stall parking garage and a 5-acre public park. The estimated total at the time was $99 Million ($66 Million for the PAC and $33Million for the garage).
Financial Considerations:
· $43M FISD will source their funds through approved bonds
· $13M City will source these funds through approved bonds ($2M of the $13M already sold and the remaining will be sold as required for the project)
· $33M CDC and\or City CO bonds to be funded through TIRZ#6 with a backstop of this debt by Hall
· $10M Hall will provide funding for the PAC, fund $15M for the Park development, provide the PAC and Park Properties at no cost to the City and FISD
Key Point: The FEDC, while not part of the master development agreement, will provide up to $5 million toward redevelopment of a portion of Hall Park for two buildings, according to the memo. One facility will contain a 15-story office building, hotel space and a parking garage. The second will be a luxury high-rise residential building with a parking garage.
In November of 2021, the city council was taking the next step to approve an agreement for the Program Manager Services (CBRE Heery) who would act as the representative for the planning, design, and construction of the project. The cost is a lump sum fee of $2,074,400.
In February of 2022, an agreement was executed with Corgan + Studio Gang for architectural services for the PAC and garage in the amount of $175,000. The initial agreement was for a spatial analysis study to determine the appropriate size and scale of facilities which can then be used to determine an appropriate construction budget and schedule.
THE IMPLOSION
By August 2022, it was announced that the City of Frisco and Frisco ISD were parting ways on the plan to build the joint performing arts center in conjunction with Hall Group. The school district announced it will move forward with its own PAC using the $3 million approved in bonds back in 2018 by voters.
A community impact article from that time stated, “Some local arts supporters advocated for a larger facility to attract touring Broadway shows and other commercial acts. A fundraising campaign launched in August 2021 set out to raise $100 million more for the project. An online petition about the efforts to build a new performing arts center sought to have at least 1,750-2,000 seats.” It went on to say, “But city and school officials learned in May that costs in materials, labor and equipment had increased more than 50% since the June 2021 agreement. Representatives with Corgan, which was chosen as the project architect, stated that a 1,250-seat venue would carry a price tag of between $135.7 million-$151.1 million. A 1,500-seat venue would cost between $146.1 million-$158.2 million, and a 1,750-seat venue could cost as much as $181.1 million, according to Corgan estimates.”
HERE COMES BROADWAY
In January of 2023, the council was again voting to execute an agreement with Theatre Projects Consultants, Inc. for consulting related to a PAC which includes a performing arts venue business plan. It would also include developing a utilization strategy, management approach, and business plan for three different venue options: a 350-seat community venue, a 1,500-seat flexible venue, and a 2,000-seat proscenium venue. Total cost for these services is $99,300. Bond funds were available for this project.
In May 2023, at a special called city council meeting, Chief Innovation Officer Jason Cooley introduced Alex Keen of Keen Independent Research and Gena Buhler of Theatre Projects who gave a presentation regarding the current study for the proposed Performing Arts Center. After discussion, Council determined to envision large and small facilities located together and to focus first on Broadway, with an emphasis on making it a uniquely Frisco venue. Council encouraged Alex Keen and Gena Buhler to consider including a VIP or club experience which would generate revenue to help with the maintenance and operations of the facility.
In September of 2023, the council executed an agreement again with Theatre Projects Consultants, Inc for more “consulting services” in the amount of $1,415,500 to be paid for by bond funds. This new scope will include exploration, development, costing, and preliminary design for the proposed performing arts complex. Elements include multiple costing studies, site analysis (Hall Park site), comprehensive community engagement, economic impact analysis, a design competition, capital stack/funding study, and refinement of the final business plan and City investment. This is a phased approach over the next eighteen months, offering flexibility to adjust along the way.
On October 3, 2023, at a city council Work Session, Assistant City Manager E. A. Hoppe gave a presentation (Exhibit B) reviewing the scope and timeline for the Performing Arts Center. He also reviewed the proposed venue and club touring schedule and the establishment of a Council Ad-Hoc Committee, including three (3) Council Members and City Manager Wes Pierson. Mayor Jeff Cheney, Council Member Tammy Meinershagen, and Mayor Pro-Tem John Keating volunteered to be the members of this Ad Hoc Committee. *** Look at that the 3 Amigos volunteered for the committee***
The next update came June 25, 2024, at CC Summer Work Session, whenGena Buhler, Principal of Theater Projects and Alex Keen, Principal of Keen Independent Research gave a presentation, reviewed the updated timeline, project phasing and tasks, refining the business plan, and priorities for the project. They also provided an update on a possible Broadway partnership update and a funding study. Also, they mentioned the community engagement feedback project is still in progress.
In September of 2024 at a city council meeting they received an updated Item # 7which was a status update on Phase 1A/1B planning study for FCFA. Gena Buhler, with Theatre Projects, and Alex Keen with Keen Independent Research gave an update to Council regarding the Phase 1A/1B planning study for the Frisco Center for the Arts.
At the same meeting the council also authorized the City Manager to finalize and execute the First Amendment to the Agreement with Theatre Projects Consultants, Inc., for consulting services related to a performing arts venue in the amount of $214,350. These changes from the original contract, resulted in a new project total of $1,629,850. According to city records, bond funds are available for this project and were utilized for the initial Phase 1A/1B portion of the project.
By November 2024, the council was ratifying the execution of a Letter of Intent (LOI) with Broadway Across America/Broadway Dallas related to the proposed Frisco Center for the Arts. Based on Phase II, the City Council and community were informed of two exciting partnership conversations. One with a proposed Broadway presenting partner, and the other with a potential educational/community partner.
The attached Letter of Intent with Broadway Across America (BAA) and Broadway Dallas outlines key expectations of both parties during the process of continuing to explore the Frisco Center for the Arts project. The Letter of Intent is non-binding and does not have a specific financial implication to the City.
Then in December 2024 the council authorized the City Manager to execute an agreement based on the Request for Qualifications #2510-001 Frisco Center for the Arts Facility Concept Design to Pelli Clarke & Partners. These services will cost $385,000 in the amount of $385,000.
The scope will provide for the facility concept design of the Frisco Center for the Arts that will host a variety of events, including theater, concerts, dance performances, and community gatherings. The center will feature multiple performance spaces, including a Broadway-caliber main theater, a community hall, and flexible spaces for educational and community programming. The projected facility size is approximately 220,000 square feet, and will feature multiple performance spaces, including a 2,800-seat proscenium venue (Large Hall), and a flexible 300- to 400-seat community and education-focused courtyard venue (Community Hall). Funds are available through bond funds
2025 Steam Rolling Ahead
At the end of January at the CC Winter Work Session, Gena Buhler, Principal of Theatre Projects began a presentation updating Council on the status of the Frisco Center for the Arts. She began by explaining the partnerships of the project with the City of Frisco being the owner of the building, Prosper ISD as the educational partner, Broadway Across America and Broadway Dallas as the Broadway presenter, and the Venue Operator which is currently in negotiation. Ms. Buhler continued the presentation by reviewing Phase 2 of the project and the fundraising assessment results.
Gena Buhler then updated Council on partnership agreements with Prosper ISD, the Broadway presenting partner, and the operator selection process. Assistant City Manager E. A. Hoppe reviewed the Frisco model versus a venue management model. He emphasized the modified Frisco model, including the financial model which allows the operational partner to provide a moderate capital contribution.
Wes Pierson then explained the propositions that will be determined by the citizens of Frisco in a Bond Election in May 2025. City Attorney Ryan Pittman explained the ballot language and the public hearing process required prior to the Bond Election.
Proposition Language:
(1) authorizing the Frisco Economic Development Corporation to use proceeds of its sales and use tax, including all amounts previously authorized and collected, for projects related to the proposed Center for the Arts development project, including but not limited to, land, buildings, equipment, facilities and improvements found by the Frisco Economic Development Corporation Board of Directors to be required or suitable for use for the proposed Center for the Arts development project.
and (2) the issuance of bonds in the maximum amount of $160,000,000 for a City-owned performing arts facility, and levying taxes sufficient to pay the principal of and interest on the bonds;
February 2025, public outcry began swiftly upon reading the propositions language. At the Feb 4 council meeting a presentation was for the public by Gena Buhler, Principal of Theatre Projects. Several residents including candidates running for city council came to speak against the use of EDC funds for the project. Jared Elad and Burt Thakur who are currently running for city council, and John Redmond, former candidate for council in 2024, spoke in opposition to Agenda Item #38. However, Josh Meek, candidate for council spoke in favor of Agenda Item #38.
The Council was in agreement to move forward with the proposed funding process and agreed on moving forward with the proposed location at US 380 and the Dallas North Tollway. They also agreed to move forward with the currently proposed modified Frisco Model for an Operator contract. When it came time for a vote it Passed Vote: 5 – 1 with Brian Livingston be the 1 against.
The next council update came on March 18th at a CC Work Session, E. A. Hoppe introduced Mitch Hirsch, Design Partner with Pelli Clarke & Partners, who gave a presentation updating Council on concept design. They described the steps taken to learn the culture and history of Frisco to best develop a concept design for the proposed facility.
Next Big Step: Letter Of Intent
On April 1, 2025 at the Frisco City Council Meeting, Agenda Item #26 was to consider and act upon award of Request for Proposal #2510-011 Frisco Center for the Arts Facility Operator to Frisco Live and authorizing the City Manager to finalize and execute a Letter of Intent related to these services.
In Fall 2024 the City of Frisco solicited a Request for Proposal (RFP) #2510-011 Frisco Center for the Arts (FCFA) Facility Operator, and received proposals on December 2, 2024, from Frisco Live (submitted as Frisco Arts Community Entertainment), Oak View Group, TVG Hospitality, and ASM Global Theater Management. Using the criteria listed in the RFP, the evaluation team consisting of representatives from City staff, Prosper ISD, and Theatre Projects consultants ranked Frisco Live as the top proposer.
The following requirements and expectations for management of the FCFA facility were established and included in the Request for Proposal included venue operations, programming and content management, education and workforce development, financial management, marketing, and Club & VIP Experience Management.
A week later the city held a special called meeting of the council to conduct a public hearing regarding Proposition A on the May 3, 2025, Election Ballot, and the City will inform the City’s residents of the cost and impact of the proposed Center for the Arts project that is the subject of Proposition A on the May 3, 2025, Election Ballot.
Well, that was a long road trip to take you on to understanding the nuts and bolts of the Frisco Center For The Arts. It’s is time to stretch our legs and tomorrow we are going to tell you about The Final Act which is what questions you should be asking beyond the Glitz and Glam of Broadway. What should you consider before voting for or against the propositions that could forever change Frisco?
WOW WOW WOW. Truth is out. No more rumors. Nothing illegal. Thank you for sharing and exposing Toxic Tammy. Time…
Cheney is so full of shyt! He can’t be gone fast enough. Vote Burt, Vote Elad! We need to start…
All of this makes so much sense based on how I’ve seen both myself and so many other city employees…
Thank you for enlightening us! It is about time people see the light.
If you have not figured it out our Mayor is not for the citizens of Frisco.