Over the past 15–20 years, bringing “quality jobs” or corporate headquarters to Frisco has been a common campaign theme across many city council and mayoral candidates. As Frisco transitioned from a bedroom suburb into a regional employment center, candidates across political factions have run on platforms tied to economic development, corporate relocations, and high-wage job growth.
For communities like Frisco, smart corporate development isn’t just about landing big company logos—it’s about long-term financial health, balanced growth, and protecting taxpayers. Cities like Frisco have to think carefully about what kind of development they pursue and where it goes.
Mayor Cheney and other city leaders have frequently said Frisco “must pursue” major employers so the city becomes a regional job center instead of a commuter suburb. Cheney has emphasized pursuing large corporations and creating office districts where employees can live, work, and socialize.
Lifestyle Frisco wrote an article in October 2019 titled “Mayor Jeff Cheney Announces Re-Election Campaign” which centered around Mayor Cheney’s own words. Cheney continues, he was seeking residents votes on May 2, 2020, so he can continue to bring more jobs, expand the tax base, create beautiful neighborhoods, and provide top tier entertainment. He notes that Frisco won our FIRST-EVER Fortune 500 relocation with Keurig Dr Pepper. He continues, the goal is to deepen our Sports City USA brand by adding the National Soccer Hall of Fame, professional lacrosse, and an esports team. His political mailer in 2020 listed his so-called wins. It still does not compare to Plano’s wins that will bring more high paying quality jobs that have a better economic impact to the city.
For years we have listened to candidates and current Council Members talk and campaign about bringing “high-paying primary jobs” to reduce commutes for residents, diversify the city’s tax base, and to support the city’s financial stability. In the most recent special election, we were shocked to learn our newly elected council woman, Ann Anderson stated she was glad that AT&T chose to relocate to Plano. Wait what?
Frisco Chronicles began to question have our city leaders fulfilled their obligations and promises to Frisco residents? Shockingly, no! Residents need to pay attention.
Frisco vs Plano Comparison
Who is the largest employer in each city?
Frisco: Frisco Indepenent School District – 8,800 employees vs Plano: JP Morgan Chase – 11,261 employees
Frisco vs Plano Economic & Corporate Landscape
Which city has added the most corporate jobs?
Frisco: 5000 to 7000 vs City of Plano: 25,000+
Which city has had the greatest Economic Impact?
Frisco Annual Payroll Impact: Roughly $500M to $1Billion vs Plano Annual Payroll Impact: Roughly $2 to $3 Billion
Frisco Property Tax Impact: Tens of millions annually vs Plano Property Tax Impact: Hundreds of Millions over time
Frisco
Major employers are a mix of private and public sector. Frisco has attracted some high-profile corporate offices, but its largest employers tend to be public sector or regional service-focused, rather than Fortune 500 headquarters.
The focus has been on building a diversified but smaller-scale corporate base rather than creating a dense Fortune 500 corridor.
There’s evidence of success in certain sectors, but less concentration of high-paying corporate headquarters jobs compared to Plano.
Plano
Plano has built a robust corporate ecosystem, especially along Legacy West/Legacy Business Park, attracting Toyota Financial Services, JPMorgan Chase, NTT Data, Fujitsu/Ericsson, and Capital One.
The city has successfully attracted major Fortune 500 companies which created tens of thousands of corporate jobs and generated billions in annual payroll and hundreds of millions in property taxes.
Plano’s strategy has emphasized large-scale corporate relocation and campus development, which creates a strong economic multiplier effect.
Community Impact Comparison:
Frisco’s Potential Issue: With a large portion of the top employers in the public sector, Frisco’s economic growth may be more sensitive to government budgets, policy changes, and public funding cycles, rather than the stable expansion seen in private corporate headquarters. This could limit long-term job growth and tax base expansion.
Resident Impact Comparison
Plano: Residents benefit from high-paying corporate jobs, a strong tax base that funds public services, and a built-in ecosystem that encourages additional businesses and amenities.
Frisco: While still attracting quality employers and offering amenities, the job base may be narrower in sectors that generate higher wages and broader economic spillover. Public sector dominance among top employers may limit diversity in employment opportunities.
WHO WINS: FRISCO OR PLANO
Plano emerges as the city with a more aggressive, high-impact corporate strategy that directly benefits residents through employment opportunities, payroll tax revenues, and large-scale infrastructure support.
Frisco has been moderately successful in attracting employers but may face long-term challenges due to the nature of its largest employers and a less concentrated corporate corridor.
ELECTION TIME: VOTE WISELY
You constantly here residents in Frisco complain they are tired of growth without infrastructure. Why is that? Because our city leaders have done nothing to reduce our commute to local jobs or bring quality paying jobs to our community. By putting a heavy emphasis on “TOURISM” and “HOSPITALITY” they have created more traffic issues and attracted less quality paying jobs.
A recent big win the city likes to talk about is Universal Kids Resort, which is bound to add to Frisco’s traffic congestion. City leaders are hoping that over the years tourist attractions will bring in enough tax revenue to offset what the corporate relocations could have brought to our community.
A search of the internet for jobs at Universal Kids Resort displays the following available jobs: Lobby Attendant, Quick Service Associate, Dispatcher, Full Time Lead Technician, Lifeguard, Ride Operator Attendant, Wardrobe and Costume Supervisor, and many more. The requirement a HS Diploma or GED, Customer Service Experience. No pay scale offered for any of the positions. Universal offers very few highly paid management positions.
We did find one job for a Senior External Affairs & Corporate Communications Manager which states a bachelor’s degree in political science, Public Relations, Communications, Business Administration or related field is required. It also says at least 7+ years of corporate communications, legislative, government or external affairs experience is required, or equivalent combination of education and experience.
Why is all this important?
Every election the same people stand before us and ask for our vote, and Frisco Residents who are none the wiser continue to just elect the same regime. The result is our leaders have failed to bring quality paying CAREERS to our community. This will affect us down the road when it comes time to paying the big bonds they have asked us to pass over the years.
John Keating’s website brags he has served on the council “FOR MORE THAN A DECADE.” Frisco Chronicles is curious if he can name one Corporate Relocation (besides the PGA) that he pushed hard to win that brought high paying quality jobs to Frisco? Keating’s website lists his priorities as Mayor and not one of them directly states the goal to bring high quality CAREERS AND CORPORATIONS that protect taxpayers. He offers the same priorities just re-written that he has failed to complete before in his decade on the dais. Keating’s time is up!
Laura Rummel is back to also ask for your vote! Her website states her priorities include Frisco’s infrastructure, smart growth by asking developers to offer smaller format housing options such as condos, townhomes, zero lot line home alternatives and fuel innovation and entrepreneurship. Her website states, “Start-ups typically provide slow and steady organic growth for the city, as well as bringing high-paying jobs, two attributes I would like to see us continue to recruit here to Frisco.
How will Laura Rummel help Frisco compete with Plano and the economic windfall they are having with corporate relocations? Rummel has had 5+ years on council now and she has no win to call her own! It takes a long time for startups to grow into a Capital One or AT&T and provide an economic impact to residents that we need here.
In closing, when will Frisco Residents say WE HAVE HAD ENOUGH AND WE WANT HIGH PAYING QUALITY JOBS THAT CREATE AN ECONOMIC IMPACT like other surrounding cities. The big wins Frisco claims are great, but they are nothing compared to our neighbor the City of Plano which has built one of the largest corporation corridors in North Texas. Plano employers include major financial institutions, corporate headquarters, tech firms, and large service centers that anchor Plano’s economy and make up a significant share of local jobs. A linear “corporate corridor” lined with major employer logos, emphasizing Plano’s role as a corporate hub
Frisco residents need to ask, “How will we repay the $1 Billion in debt we have?” Frisco leaders have dropped the ball and if you look down the road none of the “WINS” our current leaders like to claim will bring in the billions that major corporate relocations could have. At the last city council meeting you saw them approve a warehouse along the 121 roadway – is that the best use of that land or could it have gone to something else that would have brought in more high-quality paying jobs. Frisco’s future is not as bright as residents would think when it comes to financial stability. The One Billion in debt has to come from somewhere so where will it come from? Get Wise Frisco!
Disclaimer: This blog includes satire, parody, and comic relief. It contains summarized accounts created solely for humor and commentary. Any resemblance to real events is either coincidental or intentionally satirical. Reader discretion — and a sense of humor — are advised.
Largest Employers in Frisco
Employer
Sector
Employees
Frisco ISD
Education
~8,800
Dallas Cowboys
Sports & Entertainment
~2,000
City of Frisco
Government
~1,800
HCL Technologies
Corporate
~1,500
T-Mobile
Corporate
~1,300
Keurig Dr Pepper
Corporate
~1,200
AmerisourceBergen
Healthcare
700+
Baylor Scott & White Health
Healthcare
600+
Collin College
Education
500
Mario Sinacola & Sons
Construction
500
Oracle
Corporate
400
Baylor Medical Center of Frisco
Healthcare
450
Lexipol
Corporate
420
Top Employers in Plano, TX
Plano’s largest employers based on the most recent city and economic data (2025–2026 estimates):
Today we saw a Frisco Facebook post by Investigative Journalist Sarah J Fields that we felt we needed to share! Sarah’s post reads ” EXCLUSIVE REPORT: More Islamification in Texas: Another Mosque to Be Built in Frisco, TX, and Recent Elections with Alleged Back-Door Deals
We highly suggest you read Sarah’s article which can be found on her Facebook page which we linked above.
Frisco Chronicles Also Investigates
Frisco Chronicles was also told by a source that allegedly, Mayor Cheney and political allies worked to mobilize Muslim voters at last minute in support of Anderson because they believed Piland was poised to win and Anderson was struggling in the race. The source alleges a political “deal” may have been made. That left Frisco Chronicles wondering, what kind of deal?
Frisco Chronicles then spotted a post by Nadeem Zaman that reads “Congratulations Ann Anderson!” It goes on to say voter mobilization is important and Nadeem got to work in his community after Friday Prayer on 1/30/2026 and greeted over 800 community members. He continues, “Ann talked to the candidates and she handed over 400 campaign cards in less than 2 hours.”What “candidates” did she talk to? Frisco Chronicles thinks he means community members there for prayer.
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The post continues, “our community turned out on Saturday and some of them even kept the promise of sharing their “I Voted” sticker.” Why would they share their I Voted sticker? With whom did they share their I Voted sticker? He ends with, “Congratulations to my community (not the candidate Ann Anderson) for winning a very important election in Frisco.”
Frisco Chronicles was curious, why was the election so important to Zaman and the Muslim community?
Then a source told us about a second Mosque going through the P&Z process right now. It was supposed to go through P&Z on 1/27/2026, but the meeting was canceled due to bad weather. The agenda for that meeting shows Item 7: Final Plat: Centennial Pediatrics Addition. The owners are listed as the Islamic Center for Quad Cities, Inc. The attachments available on the agenda appear to show Islamic Center for Quad Cities asking for a 30-day extension and to revisit at the 2/26/2026 P&Z meeting.
When will this go before P&Z again? Due to the meeting being postponed you can bet this item will be rescheduled for a future P&Z agenda in February. Our question is will the residents of the Turnbridge Manor community be notified that a large mosque will be backing up right against their community which could increase traffic in that area, possibly lower property values. I would not want my backyard backing up against any kind of church, doesn’t matter which faith it is.
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Why is this the first time anyone is hearing about a second mosque in Frisco?
Frisco Chronicles went digging on the city website and guess what we found for the address listed for Islamic Center For Quad Cities … a ton of permit requests from 2023, 2024 and as recent as 2025. Some were approved but most recently many were denied.
The reason this is interesting is because the Islamic Center of Quad Cities is currently advertising a construction fundraiser which Sarah Fields pointed out in her post.
We were able to find a schematic submitted at Planning & Zoning meeting on 9/23/25 which shows every resident in Turnbridge Manor who backs up to this will back up to a busy parking lot of cars which creates noise. It also shows one of the side streets to enter Turnbridge Manor will be used as an access road to enter the mosque.
Lastly, Frisco Chronicles wondered, is the source correct who alleges Mayor Jeff Cheney made a deal with the Nadeem Zaman to activate the Muslim community to get out to vote for Ann Anderson at last minute and in return moving forward the mosque would not get held up by P&Z and when it hit the council he would have the 4 votes to pass it with Ann Anderson on the dais? Those are some serious allegations that now Sarah Fields and many others are looking into because a quid pro quo like that that would affect an election would be highly illegal.
How well do Zaman and Cheney know each other? Turns out pretty well! Starting in 2018 when Nadeem posted Mayor Cheney came to speak at the celebration of Pakistan Independence Day at Eldorado Country Club. In 2019, Nadeem posted he was at the Frisco Star “with my friend, and a friend of our community, Mayor of the best City in America – Mayor Jeff Cheney.” Next in 2020, Nadeem posted walking in line with Jeff Cheney at the BLM Community March in Frisco. In 2021, Nadeem posted a picture with candidate Angelia Pelham and attended a fancy event at Mayor Jeff Cheney’s house. On May 29, 2021, Zaman posted to his followers to come meet Angelia and Mayor Jeff Cheney at the Collin County Polls to chit chat and PHOTO OP during early voting. Next in 2023, Nadeem posted “I voted for Jeff Cheney” and tagged him to the post. Then he asked all his friends to go and vote for Cheney TODAY! A few days later he posted Mayor Jeff Cheney celebration party that Zaman attended. In 2025, Zaman posted a picture with Jeff Cheney and other fellow community members encouraging residents to go vote YES for Prop A & B and thanks the mayor for meeting with his community. Based on that it appears Nadeem Zaman and Mayor Jeff Cheney have a very cozy relationship. Heck even offering a photo op with Mayor if you come and vote now which sounds like electioneering to Frisco Chronicles.
If all of this does not make you ask questions, after Ann Anderson pulls out the election by 106 votes the city holds the next council meeting with, they have someone from the Islamic Center of Frisco do the innovation to open the council meeting. One poster wrote about the concern of the Islamification of Texas (these are not the views of Frisco Chronicles) after the election and seeing someone from ICF provide the invocation at city council.
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Stay Tuned there will be more to come on this. The story has lit up Twitter and Facebook and Frisco Chronicles is late to the news, but we are following along to see where this goes. My opinion, it does not look good! Just have to wait and see what the investigative journalists uncover.
Disclaimer: This blog includes satire, parody, and comic relief. It contains summarized accounts created solely for humor and commentary. Any resemblance to real events is either coincidental or intentionally satirical. Reader discretion — and a sense of humor — are advised.
When Frisco Chronicles began, we had one core mission: to question power, city officials, elections and development deals. Narratives that don’t quite add up. What we never signed up for—and will never tolerate—is racism or cultural hate.
Let me be clear: While I disagree with certain council members. I strongly disagree with some of their decisions, I do not hate them. A difference of opinion, a difference in skin color, a difference in religious beliefs is not dangerous and criticism does not mean we hate someone or wish bad things for them.
What unfolded during citizens’ input at tonight’s Frisco City Council meeting should alarm every resident, regardless of political stripe or which side of the dais you usually sit on. What we witnessed wasn’t accountability—it was fearmongering, and in some cases, outright cultural hostility.
How Did We Get Here?
Two weeks ago, Marc Palasciano—known publicly as the so-called “T‑Mobile Whistleblower”—addressed council during citizens’ input, as he often does. His remarks jumped rapidly between topics: alleged H‑1B visa scams, national layoffs, CEOs selling stock, campaign finance questions involving Mayor Jeff Cheney, and finally, claims of an “Indian invasion.”
He also falsely accused Burt Thakur of using a corrupt consulting firm—an accusation later confirmed to be untrue.
Here’s the problem: these issues were presented as one tangled conspiracy when they are not. H‑1B visa abuse—where it exists—is a national issue handled by federal agencies, not a Frisco City Hall issue. Corporate layoffs and executive stock sales are not municipal policy and have nothing to do with the City of Frisco. Lumping them together and tying them to a specific ethnic community is not civic engagement—it’s narrative manipulation.
Let’s draw a bright line. Questioning your mayor or council about campaign finance reports? Fair game. Asking why donors from outside the city are contributing? Legitimate. But blaming Frisco leadership—or an entire ethnic community—for national immigration issues crosses from oversight into scapegoating.
Fear Has Consequences
The rhetoric from two weeks ago lit a fuse. Tonight, that fuse exploded into the council chamber. We heard heartfelt, measured statements from Indian community leaders—messages rooted in fear, concern, and love for the city they call home. Unfortunately, we also heard remarks that veered into open hostility and cultural resentment.
That is not who Frisco is. And it is certainly not who we should want to become.
Growth Is Not the Enemy—Bad Planning Is
Has Frisco’s Indian population grown over the last 20 years? Absolutely. So has the population of just about everyone else. Frisco is a modern American boomtown—a textbook melting pot. That diversity is not a flaw; it’s one of the city’s greatest strengths. Traffic congestion, infrastructure strain, and overcrowded schools are not the fault of Indian families—or any families moving here. Those issues stem from leadership choices that prioritized splashy development wins over long-term planning. Growth without foresight breeds resentment. Growth with competent governance builds momentum.
Let’s Talk Facts, Not Myths
There is no single, official statistic that says, “X number of people have been arrested for H‑1B visa scams.” Immigration fraud cases are handled across multiple federal agencies and jurisdictions and are usually bundled into broader enforcement data. Could visa fraud occur in Frisco? Sure—just like it could in Plano, Phoenix, or Peoria. Does that mean an entire community or culture is corrupt? Absolutely not.
If you suspect fraud, report it. That’s how a system of laws is supposed to work. What you don’t do is paint thousands of your neighbors with the brush of one allegation.
What the Indian Community Brings to Frisco
A larger Indian population is not a threat to a city. The benefits are real, measurable, and often ignored.
Economic Horsepower
Indian immigrants—particularly since the 1990s—disproportionately work as engineers, physicians, IT professionals, and entrepreneurs. That translates into higher household incomes, higher homeownership rates, and the creation of new businesses: restaurants, clinics, consulting firms, and tech startups. Most importantly, it strengthens the local tax base. Cities with growing Indian populations often see property values stabilize or rise—not decline.
Educational Lift
Indian families place a relentless emphasis on education. Like it or not, this shows up in outcomes: strong PTA involvement, pressure for improved math and science programs, expanded AP offerings, and higher overall school performance that benefits all students—not just Indian students.
Small Business Density
Indian Americans are builders, not just employees. Their businesses revive strip centers, activate underused commercial spaces, and add vitality to local economies.
Civic Stability
Indian immigrants and Indian Americans tend to be law‑abiding, politically moderate, and focused on long‑term settlement. They buy homes. They stay. They invest—in neighborhoods, schools, and community institutions.
Are There Challenges? Of Course.
Cultural clustering can sometimes slow broader integration. That’s not unique to Indians—it’s a universal human behavior. The solution isn’t resentment; it’s engagement. Community events, cross‑cultural dialogue, and leadership that encourages unity instead of division. Bad governance turns growth into anger. Good governance turns it into shared progress.
The Bottom Line
We are not losing Frisco’s identity—we are adding layers to it. These are our neighbors. They are not going anywhere. And frankly, that’s a good thing. I know many Indian families in Frisco. I find them thoughtful, hardworking, respectful, and deeply invested in this city. Like anyone else, they want safety, opportunity, and respect.
And while it may surprise some readers—no, hell has not frozen over—I will give credit where it’s due. Burt Thakur made some amazing points tonight in his speech and Mayor Jeff Cheney’s closing remarks tonight were exactly right. Frisco must remain open, welcoming, and unapologetically inclusive. We teach our children love, not fear. We protect our neighbors, not target them. This is not what we should be teaching our youth.
One speaker said it best when she said diversity is like a quilt. Tons of different fabrics sown together to create a beautiful quilt or art. Diversity isn’t Frisco’s weakness. It’s one of the reasons this city works. Frisco belongs to everyone who calls it home.
Disclaimer: This blog includes satire, parody, and comic relief. It contains summarized accounts created solely for humor and commentary. Any resemblance to real events is either coincidental or intentionally satirical. Reader discretion — and a sense of humor — are advised.
Former City Councilman Bill Woodard announced on his old Bill For Frisco Facebook page a change in a Dec 3, 2025, post. He is now going to become the Frisco Dog watching over everything around town. The post reads “after many months of a social media break, I find myself wanting to provide some thoughts and opinions on a variety of topics, Frisco related. He goes on to say this page won’t be for everyone, that’s ok. It is his take on the goings around town. He makes sure to point out this page is not for anonymous posters or run by an anonymous person.
Since the conception of his opinion page he has done nothing but attack the two new council members with his sidekick Tracie Reveal Shipman. In one post from Dec 11, 2025, he goes after Jared and Burt for both accepting an endorsement of the Frisco Fire “Association” which Woodard claims is a union. The post goes on and on in the famous dull Woodard style, but it leaves out one very IMPORTANT THING. WOODARD WAS ENDORSED BY THIS SAME ASSOCIATION.
Why was it not a problem when Woodard accepted the endorsement? Why was it not a problem when his counterparts like Cheney accepted the endorsement? It is only a problem when it is candidates he doesn’t like to get endorsed by the ASSOCIATION. Then the ASSOCATION is a UNION and is BAD!
Simply put, it was Woodard’s way of trying to discredit the endorsement by the association that he openly had no issue accepting the same endorsement and money from before (see picture from his page above). He just simply didn’t like who they endorsed this time. It was outside the Frisco Cabel which is a no, no – you don’t cross the Cabel.
Fast forward to January 31 Bobble Head Bills new blog page writes on an attack on Councilman Brian Livingston accusing him of violating the Code of Conduct, Section Part B, Section 1(a)(1)(A) and Section 1(a)(1)(B) which says he should have recused himself from a specific vote. He calls Livingston’s vote on January 25th an egregious violation.
We reached out to Councilman Livingston via his email and asked him why did he initially recuse himself, was it needed or did he do it out of an abundance of caution?
Then we asked why he did not recuse himself the second time? Mr. Livingston responded to our questions with the following,
“The recent statement published by former City Councilman Bill Woodard stating that I violated the Code of Conduct and/or “recusal rules” related to the recent Frisco City Council votes to provide $38 million in bonds for a parking garage in Hall Office Park is without merit.
After receiving feedback and upon review of my reasoning for my prior recusal, I don’t believe that my recusal related to this subject has at any time ever been legally required. My prior recusal was done only to avoid any appearance of a conflict of interest or impropriety claims.
Furthermore, after reviewing my prior recusal, I don’t believe that any appearance of a conflict of interest or impropriety would exist when looked at by a neutral 3rd party.
I should have realized that Mr. Woodard’s email to me was not an innocent question, but it lacked any question related to a potential concern of a conflict of interest existing.
In hindsight, I wish I would have made a formal statement of my intention and reasoning behind not recusing myself for the second vote and any future votes related to Hall Office Park. I look forward to the opportunity to discuss this if necessary and assure everyone full transparency.”
It is funny because once, Woodard and Livingston were friends. But since Mr. Livingston stepped out to support candidates who were not approved by the Frisco Cabal he is on the outs with the current council and FORMER COUNCIL MEMBER Bobble Head Bill.
Bill The Attack Dog
So here we are. Bill Woodard, no longer on the dais, but still perched high on the porch—barking at passing cars, mailmen, and anyone who dares step outside the Frisco Cabal’s invisible fence. The self-appointed watchdog who insists his blog is about ethics and transparency somehow only finds ethical outrage when the “wrong people” win elections, accept endorsements, or dare to think independently.
Let’s be clear: this isn’t civic education. It’s selective indignation. It’s a greatest-hits remix of grievances, wrapped in long-winded posts that scold residents while conveniently omitting inconvenient facts—like his own past endorsements, votes, and friendships. Transparency, apparently, is only required of others.
What’s most telling is that when facts don’t support the narrative, accusations fill the gap. Councilman Livingston answered questions directly and publicly. Woodard responded not with reflection, but escalation. Because the goal was never clarity—it was control of the narrative.
Frisco doesn’t need another former official lecturing from the sidelines, deciding who is pure enough to govern and who must be publicly shamed. Residents are capable of critical thought. They don’t need Bobble Head Bill translating local government for them like a condescending tour guide.
At Frisco Chronicles, we’ll continue to be the true guard dog and do what watchdogs are actually supposed to do: ask uncomfortable questions, check the receipts, and call out hypocrisy—no matter whose name is on the byline or how long they once sat on the dais.
Stay tuned. The dog may bark, but we’re watching the whole yard.
Disclaimer: This blog includes satire, parody, and comic relief. It contains summarized accounts created solely for humor and commentary. Any resemblance to real events is either coincidental or intentionally satirical. Reader discretion — and a sense of humor — are advised.
Alright, grab your popcorn —this one has all the makings of a classic Frisco Chronicles feature: money, media, and that familiar scent of roses wafting through the pages of the Dallas Morning News.
All Good in the Frisco Hood: Brought to You by… Medium Giant?
By now, longtime Frisco residents have noticed a curious phenomenon. Whenever the Dallas Morning News (DMN) writes about Frisco, the city sparkles. Streets are shinier. Leadership is visionary. Problems? What problems? If Frisco had potholes, DMN would probably call them “community engagement craters designed to slow traffic and save lives.”
Which raises the obvious question: why does Frisco always smell like roses in the DMN? Not weeds. Not smoke. Roses.
For years, residents have speculated. Maybe DMN is afraid of being cut off from exclusives. Maybe access journalism is alive and well. Or maybe—just maybe—it’s about the oldest motivator in local government and media alike: Money.
Enter Stage Left: Medium Giant
Here’s where things get interesting. A sharp-eyed reader recently connected a few dots that deserve a closer look. The Frisco Economic Development Corporation (FEDC) has entered into several contracts over the years with a company called Medium Giant.
Whose Medium Giant, you ask?
They’re an “integrated creative marketing agency.” Which is marketing-speak for we make things look good. Even better? Medium Giant just happens to be the sister company of the Dallas Morning News.
Cue the dramatic music. So now the question isn’t why DMN never seems to publish critical reporting on Frisco or its leadership. The question becomes: would they dare?
Follow the Money (Because It Always Tells a Story)
When we reviewed city check registers, we noticed multiple payments over the years made to Medium Giant. Not chump change. Not lunch money. Not “oops, forgot to expense that Uber.”
The total? $2,105,631.76
That’s over two million dollars paid by Frisco entities to a company tied directly to the same organization responsible for shaping Frisco’s public narrative in one of North Texas’ largest newspapers.
Now, we’re not saying this proves corruption. We’re not saying there’s a secret smoky backroom with editors and city staff clinking champagne glasses. We’re not even saying there’s an explicit quid pro quo.
What we are saying is this: If you were the DMN, would you risk torching a relationship connected—directly or indirectly—to a $2 million revenue stream by publishing hard-hitting, unvarnished reporting about Frisco’s leadership, finances, or controversies?
Hit Pieces for Some, Rose Petals for Others
What makes this dynamic even more eyebrow-raising is DMN’s recent track record. The paper has shown it’s perfectly willing to publish aggressive, sometimes glowing-less-than-rose-scented coverage of candidates who fall outside the Frisco inner circle.
Just ask: Jennifer White, Mark Piland, John Redmond
Funny how the gloves come off for political outsiders, but stay neatly folded when it comes to City Hall, current council members, and current city leadership.
Journalism, Marketing, or a Blurred Line?
Let’s be clear: Medium Giant being a marketing firm isn’t inherently wrong. Cities hire marketing agencies all the time. But when the marketing arm and the newsroom live under the same corporate roof, the public has every right to question whether the coverage they’re reading is journalism… or brand management.
Because from where residents sit, the pattern looks less like watchdog reporting and more like: “Frisco: Presented by Medium Giant, distributed by DMN.”
Final Thought
Transparency isn’t just about open records and posted agendas. It’s also about who controls the narrative—and who’s being paid behind the scenes while that narrative is shaped.
Two million dollars isn’t small change. It’s not accidental. And it certainly isn’t irrelevant.
So the next time you read a glowing DMN article telling you everything in Frisco is just peachy, ask yourself: Is this news… or is this advertising with better grammar?
Disclaimer: This blog includes satire, parody, and comic relief. It contains summarized accounts created solely for humor and commentary. Any resemblance to real events is either coincidental or intentionally satirical. Reader discretion — and a sense of humor — are advised.
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