In 1952, one of the most popular shows on tv was I Love Lucy and one of the best episodes was Vitameatavegamin. Lucy meets with the director of the commercial and he explains that Vitameatavegamin is a health tonic and gives her the lines to learn. What none of them knew was the health tonic was 23% alcohol. During the first practice set, Lucy reads her lines and then takes a spoon full of the health tonic and begins to make funny faces because it tasted so bad. Take after take Lucy got a little more drunk, and by the time it was over Ricky had to take her off the stage. The episode is a perfect example of truth in advertising.
Mirror, Mirror, on the wall, it’s time to spill the secrets once and for all! If you live in Frisco then you hear city leaders reflecting on how Money Magazine voted Frisco the #1 Best Place to Live in America. The truth is Frisco is a great city to live in, but it has not been ranked #1 since 2018 which is 5 years ago. In fact, in the 2021/22 Money Magazine, The City of Frisco was ranked #19 for the Best Places to Live. That means in 5 years we fell 18 spots so why do they continue to talk about a ranking from 2018? Shouldn’t we be asking ourselves; how did we drop 18 spots? Is this truthful advertising?
The City of Frisco puts together a series of video messages called Progress In Motion to talk about the change and growth happening in our town. The series is truly one the city’s greatest forms of advertising. These videos are so professional, and they cover an array of different topics. Wes Pierson recently stated in a July 2023 article in Frisco Enterprise that there is a powerful message behind the idea of “Progress In Motion.” For Frisco’s city manager, the city tagline inspires a focus on the concept of “growth” rather than “change. Sometimes when people talk about change, there can be a negative connotation related to change, but if you talk about progress, it really emphasizes, in my opinion, a focus on growth,” he said.
Even our own Mayor puts out a series of videos on his Cheney for Frisco Mayor YouTube page. When we saw his campaign video this year announcing his re-election we were impressed because it was truly a professional video with amazing footage. Then my wife said, “I could swear I have seen this footage before” and I replied, yeah probably in another video he has done running for office. She was adamant that was not it and night after night as we sat watching tv she played on her iPad until I heard, “See, I told you I have seen this footage before,” and with a big grin on her face, she played me one of the city’s Progress in Motion videos. Then she played a portion of Cheney’s campaign video and sure as shady shit it was a match. We decided to do a little research to see how much of his election video matched up with the Progress in Motion videos put out by the city. We decided to do a little research to see how much of his election video matched up to the Progress in Motion videos put out by the city.
In Cheney’s election video at the 24 second mark you see the drone footage coming into the Cowboy Star which is from the NFLs HBO’s Hard Knocks: The Dallas Cowboys at the 07-second mark. Did he get approval from HBO, NFL and Jerry Jones to use that footage? Would any of them give him authorization to use that for a political campaign ad? Should we consider this and endorsement?
Now compare Cheney’s election video to the Progress in Motion – Public Safety Training Center video. On Cheney’s election video at the 1:17 mark you see footage of the fireman from the back in a training which is an exact match to the PIM at the 1:39 video mark. Then at the 1:18 mark on Cheney’s election video you see footage of a burning car which matches the 1:09 video mark in the PIM video. Then at the 1:22 mark on the election video you see a Frisco Police Car which matches the footage at the 1:22 video mark in the PIM. Lastly, at the 1:24 mark on Cheney’s election video you see footage of the FD training center which matches the 1:28 video mark on the PIM video.
On Cheney’s election video at the 1:43 mark he talks about The Rail District and the future of outdoor entertainment. Interestingly the renderings were produced by Kimley Horn and are on the city’s site and labeled with the Frisco logo. The renderings are show in an article on Frisco Enterprise and they note the renderings which match Cheneys election video were the courtesy of The City of Frisco.
On Cheney’s election video at the 2:16 mark he shows the ground-breaking of the Dr. Pepper Keurig office complex with Jerry Jones which is an exact match to the start of the city’s PIM – Keurig Dr Pepper Groundbreaking video.
On Cheney’s election video at the 2:23 mark he shows the ribbon cutting of Texas Health which is an exact match to the PIM – Texas Health Hospital Frisco video.
Cheney was even bold enough to use ESPN or PGA footage of Tiger Woods in his election video at the 2:25 mark. We found a few city videos and it appears as if the PGA may have given the city some footage to use for advertising videos. The question is did they give Cheney permission to use footage in a political campaign video? Did he have permission to use the professional golfer and their likeness in his video? Did he have permission from ESPN or the PGA to use this footage in a political campaign video? Do ESPN or the PGA endorse Mayor Cheney? Is Tigers appearance an endorsement? At the 2:30 mark he uses Universal’s Theme Park rendering given to the city for press releases. So, did he have NBC Universal’s permission to use their rendering in a political campaign video? Does that mean NBC Universal endorsed the mayor? Lastly at the 2:50 mark in his election video he shows aerial views of the new PGA which look very similar to the PIM PGA videos.
You are probably wondering, why is this important? Well, in 2021 a local resident filed an ethics complaint against the mayor for using his city email to solicit feedback from department heads which he later used in a personal Facebook post to endorse and support Angelia Pelham for council. In the complaint she cited it was a violation per the Code of Conduct Section 7. According to Section 7: Public Property and Resources it states a city official shall not use, request, or permit the use of city facilities, personnel, equipment and supplies for private purposes (including political purposes). Now his fellow council members voted against moving forward with the ethics complaint in 2001 but in our own opinion it was clear as day he violated it then. SO, DID HE VIOLATE THE CODE OF CONDUCT WITH HIS ELECTION VIDEO?
We are estimating about 75% of the election video is made from city footage. Are political candidates allowed to use city footage paid for by taxpayers? Does the city not have any copyright rules? Is it fair for anyone to use city footage? If so, then I could make a video and use some of the footage that includes Cheney speaking? Can a realtor in Frisco make videos using city footage to advertise their business? What about small businesses, can they use city footage to make social media commercials for their business? Can a local realtor use local renderings from P&Z documents to advertise their business and talk about new things coming to Frisco? Were all the candidates aware they could use city footage to make political campaign videos? If they were allowed to use the video footage was it disclosed to them or was that something the Mayor knew as an “inside tip” that he used for his advantage. A video of this nature could and probably does cost thousands of dollars if he had to film all this footage himself. Filming is not cheap or inexpensive. So, did the mayor pay the city for the use of the footage? Is this another example of Jeff Cheney taking Mayoral Privilege for his personal use and benefit?
We are thinking that someone needs to look in the mirror and decide if he is the FAIRest of them all.
Imagine you live in a city where the newly elected female mayor calls a press conference to make an extraordinary announcement regarding a new recruiting policy for the police department. Shortly into her speech she says the police department must accept ALL willing recruits meaning anyone, regardless of colour, gender, height and weight as long as they can attend and pass a 14-week course in the academy. A large number of candidates immediately come forward, sign up, and next thing you know they are standing before the Captain and Lieutenant of the academy. They are greeted by their instructors who say, “My name is Captain Harris! In case you missed it, this is Sergeant Callahan! We are the meanest instructors here. We’ve got you because you are the worst people here. You are “D” Squad; “D” for “dirtbags”. When I say: “Hey, dirtbags!” that means you. You people are going to hate my guts for the rest of your lives. I am going to make you sorry that you ever came here.” The group of misfit recruits work hard and train hard in order to prove themselves capable of carrying the badge. Funny thing is they end up succeeding despite and because of their eccentricities. Well, that is the plot of the very first Police Academy movie in 1984 which grossed $149.8 million worldwide. The series of films would become one of the most popular “police movie” franchises in history grossing another $387 million for the sequels. It was simple slap-stick humor, usually based on simple characterizations and physical attributes of the “underdogs” struggling to prove themselves even though they faced constant opposition from those who ran the academy. My favorite scene of all time is when Hightower gets a driving lesson on how to drive so he can pass the police exam.
Any who, in Dragnet (Part 1) we went over the 27 recommendations from the Three-Year Strategic Staffing Plan for the Frisco PD and now we want to tell you about a few points that my wife and found interesting in the study. First, police calls are rated on a scale of Priority One to Three. Priority 1 calls are crimes in progress and incidents that put citizens at risk. Priority 2 calls are to ensure situations don’t escalate into a more serious incident. Priority 3 & 4 calls are non-critical. In 2019, the city had 595 Priority 1 calls and they expect that number to be over 900 calls in the next 3 years. The average response time in 2019 for a Priority 1 call was 5.25 minutes. Priority 2 calls had an average response time of 6.48 minutes and in 2019 they had 21, 571 calls. In regard to calls, the study said “Frisco PD patrol staffing increases are necessary to increase the capacity of the FPD Patrol Division to absorb the expected increases in calls for service to decrease response times for calls. With these changes, FPD patrol will align with contemporary patrol staffing standards and be able to accommodate modern police service demands.”
Another key point relating to patrol was “ The City of Frisco needs to make steady progress towards the goal of adding 42 patrol officers over the next 3 years. Without additional staffing, the FPD Patrol Division will not be able to absorb the expected increases in calls for service, increase self-initiated activities, or decrease response times without negatively impacting other patrol performance objectives (e.g., immediate availability and patrol visibility).”
Second, the study looked at the Traffic Division which handles hit and run accidents, traffic enforcement and accident investigation. The study said, “As the population of the City of Frisco continues to grow and more visitors come to enjoy its entertainment venues, additional traffic officers are needed.”
Third, when it comes to investigations we learned investigators assigned to the Crimes Against Children Unit was assigned an average of 13.6 new cases per month in 2018, an average of 20.5 new cases per month in 2019, and an average of 25.8 new cases per month in 2020. The number of new cases assigned to Crimes Against Children has substantially increased; almost doubling from 2018 to 2020. I will be curious to see the average number of cases per month once the Universal Kids theme park opens. It is important to point out that the study said there is not a national standard on the number of new cases that should be assigned to an investigator each month. The general standard used by the study is 12 cases per month for violent crimes (which covers crimes against children / persons).
Last, we learned that the Detention Division and the Communications Divisionat the time of the study operated with the minimum staffing level 24/7/365. More shocking was the Training Unit currently pulls their certified TCOLE instructors from their regular responsibilities as a patrol officer, investigator, or other role within the department to provide the in-service training. The study pointed out that with the size of FPD, this is an inefficient process and impacts the staffing levelswithin divisions and units from where the trainers are drawn. If the Training Unit is sufficiently staffed, it can provide all in-service training for FPD personnel.
In a city with a population of 227,426 residents, should we be concerned about staffing levels in two of the most crucial departments in this city? Absolutely we should be concerned about that! In fact, an insider told us that Purefoy didn’t care too much for Chief Piland because at internal meetings he would constantly try to address staffing issues and was quickly shot down by the then city manager. All we hear from top city officials, the mayor and some council members are the slogan “SAFEST CITY” and we that could be true right now, but what about the future? The question everyone should be asking themselves is will we be the safest city 10 years from now. More importantly, why does it seem as if city management at city hall is operating with a reactive management style meaning reacting to problems as they arise vs proactive management which is where we see ahead, anticipate problems, and take steps to prevent the problems from happening? Was the city proactive in taking steps to meet the 27 recommendations in the study over the last 3 years? If not, why?
Frisco is an amazing city and all we want is for it to stay that way. We must ask how is it we have all this money for incentives, developments, TIRZ and public/private partnership opportunities but we can’t find the money to fix staffing issues? Why is it we can find money in the budget for two more Assistant City Managers? If those questions don’t make you stop and think, then maybe this will. Imagine it is 12:30 am and one of our police officers answers the call for a disturbance in a Home Depot parking lot and upon the officer attempting to make contact with the subject, the man produced a gun and opened fire, striking our officer in the chest just outside of his vest. As he lays there he knows he is going to die so he calls out on the radio, “118, tell my family I love them.” Communications responds, “I can’t copy.” The officer responds one final time, “118, tell my family I love them.” That is what happened to Officer Dia in Toledo and there is nothing to say it can’t happen here. What if one of our fire fighters goes into the burning flames of a Frisco home to rescue a child and the next thing you hear is the PASS device sending out distress signals. Those signals mean that a fire fighter is motionless and probably trapped or deceased. The flames at this point are out of control and it is clear we have a firefighter down. Will it take losing one of our own before we before residents wake up and demand more answers? When does the city decide to step up to the plate, be transparent about our staffing levels and do the right thing? Is it too late?
Our question is, would they still both endorse Mayor Cheney today? They didn’t in the recent election so it makes you wonder, why?
Sgt. Joe Friday is a no-nonsense, by the book kind of cop. He can be calm at times and other times he is viewed as a little rigid, cold, and a fast talker. Imagine Sgt. Friday’s dismay when he is partnered with a lively, unscrupulous, irresponsible and foot loose partner named Pep Streebeck. At their first meeting Friday says his new partner “I don’t care what undercover rock you crawled out from, there’s a dress code for detectives in Robbery-Homicide under section 3-605. 10. 20. 22. 24. 26. 50. 70. 80. It specifies a clean shirt, short hair, tie, pressed trousers, sports jacket or suit, and leather shoes, preferably with a high shine on them.” Their first assignment is to investigate Jerry Caesar a criminal who traffics pornographic magazines. Strait-laced Sgt. Friday said to Streebeck, “There are two things that clearly differentiate the human species from animals. One, we use cutlery. Two, we’re capable of controlling our sexual urges. Now, you might be an exception Streebeck, but don’t drag me down into your private Hell.” Their investigation into Ceaser has a connection to a series of random crimes by a P.A.G.A.N., a criminal cult. Friday and Streebeck realize they must go undercover to rescue the Virgin Connie Swail, a woman who is about to be sacrificed. Swail agrees to testify against the leader corrupt Reverend Whirley. Shortly thereafter Friday begins a romance with Virgin Connie Swail which could hinder his police work. Want to know the rest of the story then you need to watch the 1987 hit movie Dragnet that topped the box office.
There is a general theme in most cop movies which is it is important that police departments have the staff and resources needed to protect and serve residents. During the recent 2023 mayoral election, “staffing” of our public safety departments was a topic raised over and over. In fact, Matt Sapp, President of the Frisco Fire Fighters Association stood in front of our city council in January 2023 and asked a simple question, “Will we as a city add firefighters to the budget this year?” You can read more about how our FD falls below the national staffing standard by reading Where There Is Smoke (part 1), and There is Fire (part 2). The city has repeatedly denied our Fire Department is understaffed and very own Mayor, Jeff Cheney, said he is happy with the staffing levels, and the departments have everything they need. At one of the debates Mayoral Candidate Mark Piland mentioned a “police study” the city had done sometime in 2020 / 2021 and how it stated our police department is understaffed. My wife and I looked at each other and said is it possible that both of our public safety departments are currently understaffed?
A PIR was filed for a copy of the study, but we were told it was only available for viewing at city hall because the documents are subject to copyright. That is truly the most ridiculous thing I have ever heard as an excuse. Whether or not something is copyrighted should not matter or be a reason you withhold it from the public. If you go to Barnes and Noble most, if not all, the items in the store are copyrighted by the authors. Shockingly they are on the shelves, available for viewing and for you to buy. In fact, a simple google search of the organization who did the study pulls up several other studies they have done for other nearby local agencies for example Sachse PD. Imagine our SURPRISE to discover most of those studies are available for full view online. Where is the copyright issue? We also found that Collin County Sherriff’s Office contracted a study for a 5-year plan in February 2022 and Murphy Police Department 2020 Racial Profiling Analysis online. Why does Frisco act like they are special or have the right to withhold information? Why would they tell us we have to come in to view the study – what makes it any different than any other study in other cities? What is in the study that the city does not want us to know? No worries, we have the staffing study in full because Shady Shit does not give up that easily.
Who conducted the study? In 2020, Frisco PD with the help of federal grant money contracted with Justice Research Consultants, LLC, and its principal researcher Mr. Fritsch for the development of a three-year strategic staffing study. Fritsch has done studies both nationally and internationally and is considered a leading expert on police staffing, patrol allocation and deployment strategies. He has conducted staffing assessments in several Texas cities including Allen, Prosper, and Richardson. Fritsch also developed a propriety software called Model for the Allocation of Patrol Personnel (MAPP) which is one of the only models in existence today and the only one that has been stringently validated. Lastly, he has taught graduate level research methods for over 20 years at a university and is a published author. He appears to be more than qualified to conduct the study and to produce accurate results.
The study which was done in 2020 pulled most the of the baseline from 2019 due to covid and how that affected certain indicators. It started with interviews with Frisco PD personnel and the research team conducted a comprehensive analysis of several different factors to validate and project patrol staffing needs. The report is structured into six primary sections and the summary had 27 recommendations for staffing improvements which are listed below:
Recommendation #1: Based on the results, it is recommended by the end of FY 24 that 42additional patrol officers be added above the current authorized patrol officer and corporal allocation. Implementation Timeframe of Officers: FY 22 – Add 14 patrol officers, FY 23 – Add 14 patrol officers and FY 24 – Add 14 patrol officers.
Recommendation #2: It is recommended that four new patrol Sergeants should be assigned to serve as supervisors for special shifts. Implementation Timeframe: FY 22 – Add 2 patrol sergeants and FY 23 – Add 2 patrol sergeants.
Recommendation #3: It is recommended that a deployment team of one Sergeant and three officers be added for each of the next three years. Implementation Timeframe: FY 22 – Add 1 sergeant and 3 officers, FY 23 – Add 1 sergeant and 3 officers, FY 24 – Add 1 sergeant and 3 officers.
Recommendation #4: It is recommended that one new Sergeant should be assigned to the Traffic Unit. Implementation Timeframe: FY 22 – Add 1 traffic sergeant.
Recommendation #5: It is recommended that two new traffic officers should be assigned to the Traffic Unit. Based on the needs of the unit, it is expected these additional traffic officers will be deployed in vehicles. Implementation Timeframe: FY 23 – Add 1 traffic officer, FY 24 – Add 1 traffic officer.
Recommendation #6: Add 3 school resource officers to the School Resource Officer Unit. Implementation Timeframe: FY 23 – Add 1 school resource officer and FY 24 – Add 2 school resource officers.
Recommendation #7: Add 2 criminalists to the Crime Scene Unit. Implementation Timeframe: FY 23 – Add 1 criminalist and FY 24 – Add 1 criminalist.
Recommendation #8: Add 1 property & evidence technician to the Property & Evidence Unit. Implementation Timeframe: FY 24 – Add 1 property & evidence technician.
Recommendation #9: Add 2 digital media technicians to the Investigations Division. Implementation Timeframe: FY 22 – Add 2 digital media technicians.
Recommendation #10: Add 3 civilian investigative assistants to the Investigations Division. Implementation Timeframe: FY 23 – Add 2 civilian investigative assistants and FY 24 – Add 1 civilian investigative assistant.
Recommendation #11: Add 1 Office Manager to the Investigations Division. Implementation Timeframe: FY 23 – Add 1 office manager.
Recommendation #12:Within the Crimes Against Children Unit, add 1 internet crimes against children investigator, 1 digital forensic analyst (non-sworn), and 1 crimes against children investigator. Implementation Timeframe: FY 22 – Add 1 internet crimes against children investigator and FY 23 – Add 1 digital forensic analyst (non-sworn) and 1 crimes against children investigator.
Recommendation #13: Add 2 investigators to the Crimes Against Persons Unit. Implementation Timeframe: FY 23 – Add 1 investigator and FY 24 – Add 1 investigator.
Recommendation #14: Add 1 investigator to the Property Crimes Unit to investigate economic/white collar crimes. Implementation Timeframe: FY 24 – Add 1 investigator to investigate economic/white collar crimes.
Recommendation #15: Add 2 Community Service Officers to the Community Services Division. One of the officers should have the primary responsibility of working with businesses while the other officer should primarily work with hotels/motels. Implementation Timeframe: FY 22 – Add 1 Community Service Officer and FY 24 – Add 1 Community Service Officer
Recommendation #16: Add 4 Detention Officers to the Detention Division. One Detention Officer should be assigned to each of the four shifts. Implementation Timeframe: FY 24 – Add 4 Detention Officers
Recommendation #17: Add 2 Records Clerks to the Records Division. One Records Clerk should focus on open record requests while the other Records Clerk should focus on digital media requests. Implementation Timeframe: FY 23 – Add 1 Records Clerk and FY 24 – Add 1 Records Clerk
Recommendation #18: Add 3 Communications Officers to the Communications Division. These officers can be utilized to provide coverage of the new second Frisco PD radio channel which is expected to be operational in FY 22. Implementation Timeframe: FY 23– Add 3 Communications Officers.
Recommendation #19: Add 1 Communications Supervisor to the Communications Division and develop a fourth shift in communications. Implementation Timeframe: FY 23 – Add 1 Communications Supervisor.
Recommendation #20: Add 2 Radio Technicians to the Radio System Division. Implementation Timeframe: FY 22 – Add 2 Radio Technicians.
Recommendation #21: Add 1 Public Service Officer to the Radio System Division to assist with fleet maintenance. Implementation Timeframe: FY 23 – Add 1 Public Service Officer.
Recommendation #22: Add 1 Office Manager to the Radio System Division. Implementation Timeframe: FY 22 – Add 1 Office Manager.
Recommendation #23: Add 1 Deputy Chief of Police to supervise the Services Bureau. Implementation Timeframe: FY 22 – Add 1 Deputy Chief of Police.
Recommendation #24: Add 2 background investigators to the Professional Standards Unit. One of the background investigators can be a non-sworn employee who handles the background investigations for non-sworn applicants. Implementation Timeframe: FY 22 – Add 2 background investigators (one sworn and one non-sworn).
Recommendation #25: Add 3 training officers to the Training Unit. Implementation Timeframe: FY 22 – Add 2 training officers and FY 24 – Add 1 training officer.
Recommendation #26: Add 1 administrative assistant to the Training Unit. Implementation Timeframe: FY 23 – Add 1 administrative assistant.
Recommendation #27: Add 2 intelligence analysts to the Crime Analysis Unit. Implementation Timeframe: FY 23 – Add 1 intelligence analyst and FY 24 – Add 1 intelligence analyst.
Iris Murdoch once said, “We live in a fantasy world, a world of illusion. The great task in life is to find reality.” Every day that I live in Frisco I feel like we live in a fantasy world. The illusion is whatever the city wants to buy or has shoved down our throats. Based on the way the city tried to deny us the staffing report it is clear they did not want us to learn the study had a total of 27…yes 27 recommendations for more staff. Ask yourself, why does the city want to withhold a study that several other cities have published online? The studies recommendations were to be completed by 2023 or 24 so how many of the 27 recommendations has the city followed through on? During the Universal council meetings, it was Chief Shilson who said he has no concerns about what potential crime Universal could or would bring. The city loves to tout here and there Frisco is the SAFEST CITY, but I am wondering if those that determined that would have the same opinion if they read the staffing study and how “UNDERSTAFFED” we are. Why are we understaffed with life-saving personnel? In my opinion our growth rate is out of control. We have a current population of 227,446 residents and we are growing rapidly with more residents moving here every day. We are growing so fast the city can’t keep up with its own infrastructure. As residents we see it every day with traffic, our roadways, parks and more. However, we don’t see behind the red curtains of city hall every day to realize that our growth is happening faster than we can hire and train more police officers and fire fighters. That means we are now being reactive instead of being proactive years ago, which could have helped us avoid the current situation. Secondly, we have city leaders and management who don’t want to slow growth. They refuse to say no to anything development related so as we continue to bring in big events like PGA golf tournaments, the ACM Awards, and don’t forget a theme park all while we are putting at risk our understaffed departments and residents. It begs the question, why is Frisco and our City Manager Wes Pierson hiring two more Assistant City Managers (and what are their salaries) but we are not working towards hiring more life-saving personnel in the Fire Department or Police Department? Instead, we have a new city manager with a GOD complex and a clear disdain for First Responders.
In our next blog we will dive into some interesting points in the study but for now we leave you to ponder a simple question. Now that we are in 2023 how many of the 27 recommendations can the city mark off the list as completed?
Every channel you turn to these days has some “investigative” show worth watching. A&E is probably one of the best networks for bringing “true crime” drama into our living rooms. Every Friday night my wife and I get cozy on the couch with a bowl of extra butter popcorn, and we binge watch episodes late into the evening. We decided to go back and dig into some cold case council meetings to see what we could find. Imagine our surprise when we found this…
We have been told by Fehmi Karahan it was about March/April, a timeline by the city says May and council folks have said September/October – but no one said April 6, 2021? Listen to it again while talking about the approval for The Link, part of PGA Frisco Cheney clearly says Universal. He then stumbles and quickly says University. It left us asking ourselves, did he accidentally misspeak and leak that the city knew about Universal in 2021? Only he who sits in the Mayor’s chair can answer that!
Imagine it is the early 80’s and your family is about to embark on their summer vacation. The day before you leave your dad is packing up the sports wagon, aka Wagon Queen Family Truckster, trying to figure out how each suitcase needed to be positioned on the roof, so nothing got lost along Route 66. You see your parents sitting at the kitchen table looking at the map one last time planning the ultimate route with amazing pit stops and fun things to do. Morning comes and it is time to hit the road. As you pull out of the drive all you can think about it is your destination…Walley World. Okay yes I am talking about Clark Griswold and the hit movie National Lampoon’s Vacation. It is a classic, timeless, and hilarious comedy and in my opinion one of the best movies of all time. Well soon families with small kids across the nation will pack up for that summer trip right here to Frisco, Texas. If you are wondering why then you have been living under a rock or in a cave for way too long. Universal Studios will be the Walley World of Frisco!
In January 2023 when residents learned Universal would be coming to town, they did not receive the Griswold welcome by locals. Instead, residents had a lot of questions and concerns about the project and its impact on the city. The biggest question still to this day is when did the city first hear about Universals interest in Frisco for this project? The answer is not as easy as one may think, and it varies depending on who you ask. In a council meeting Mayor Cheney said they first learned about the project at the end of August or September 2022. Then in an interview with local reporter Brett Shipp back in late January, Mayor Cheney said council had been thoroughly vetting the project the last 4 to 5 months. When announced in January several council members and P&Z board members admitted to not having the so-called traffic study, economic impact study, or crime study. In fact, several admit to having very few details on the project other than the colorful rendering seen by the world.
That is where we thought the story would end until one day I checked our email and there was a letter with a copy of two PIR’s by two different residents and I will admit I was a little verklempt and excited. The requests were for all communications regarding P117 / Universal, travel plans and expenses and more. Buried in one of the requests we found a picture of a timeline titled “Genesis of Universal Project” and after reading it we were very confused and perplexed.
Hold up! If the timeline provided by the city is correct then we have a lot of questions. It does not match the verbal statements/timelines given by the mayor and some council members and it does not match the emails received in the PIR. Who wrote the timeline? Who put the timeline in the PIR? Why are there no emails supporting this time frame? Are we to believe not one email went back and forth from May to the end of August regarding this big project that was in discussion?
According to this timeline the city officials supposedly had 3 meetings in June. The first was June 7, the second June 14, and the third June 21, 2022. However, when you get to July 13 it notes the June board meeting was canceled so the EDC board did not get a briefing until July. Let’s pretend we have a multiple-choice test question: Which June meeting was canceled? A) June 7, B) June 14, C) June 21, D) All of them or E) None of them. May, June and July? That is very different than September or October, which were the city officials statements given at city council meetings and meet and greets. I find it hard to believe my wife and I are the only ones asking why the timeline keeps changing. Why do I feel like we are being lied to and if they are lying, why? If the city council was briefed on a regular monthly basis since July 2022 then why is it when confronted after the big grand announcement most of the city officials and members of P&Z had little to no information about the project? When asked most looked like “deer in the headlights” and could not try to exit the conversation fast enough. What they did have were the same talking points that we later learned were lies and part of a bait-and-switch to what was really in the development agreement.
Confused we decided to go through the emails sent to us and we found the first email dated 8/22/2022 at 1:57 PM from Laura Cuzman (Sr. Admin Asst at the Frisco EDC) to Holly McCall and Sharon Perry (City Mgr. Admin Asst) is regarding a “High Priority Meeting.” It goes on to say Jason Ford (President of the Frisco EDC) would like to coordinate an “important meeting” with a “prospect” at the Frisco EDC office to be held 8/31/2022. It notes that city staff should include Wes Pierson, Ben Brezina and John Lettellier. Laura asks Holly to confirm if Mayor Cheney and/or Angelia Pelham from the council could attend and what 2-hour window would work so they could coordinate a meeting. Immediately Sharon Perry responds and asks, “Is this for Project US?” If it is Wes can be available all day. Laura responds that she believes so but will confirm with Jason Ford. Then an email is sent from Jason Ford to Ben Brazina (Asst. City Manager) and he states Cheney can be available, Angelia is on vacation and then he asks if Ben and Wes have suggestions of other council member(s) they should include. He specifically says, “ Mayor Pro Tem perhaps as part of protocol?” Then Jason asks Ben to make a call to Richard the next day to discuss any potential issues with the other member we discussed with related experience.
In my best Beyoncé I want to scream, ring the alarm, ring the alarm! Why would you not invite all the council members? Why exclude any of them from important conversations regarding such a big project? Is this typically how the city conducts business? What member could be a potential issue due to their related experience?
In the next series of emails that started on August 29, Emily Pollard (Marketing & Special Events – Frisco EDC) sends an email to Jason Ford and Leigh Lyons with a draft of the P117 Site Visit Presentation for August 31. Then Jason Ford sends an email to Wes Pierson, Ben Brezina and a cc to Marla Row (Visit Frisco) where he shares the first working draft of pitch decks for Wednesday’s meeting. That evening, Ben Brezina responded back they should highlight the month of May 2023 and talk about how many people are coming to Frisco with the PGA Frisco opening, Dallas Cowboys Training Camp Kick Off Party, ACM Music Awards and KitchenAid PGA Senior Championship. His point “inertia is moving…time for Project US to join us as our Partner. The next morning Marla Row sent 2 emails, the first talked about what statistics they should use for economic impact and the second email adds they should reference the meeting they had with all the venues to discuss them activating events around the ACM which further shows partnership beyond developments. Ben Brezina replies he likes that angle, it’s not just deal making, site development, construction, and grand opening but a partnership that extends far beyond the doors opening. Later that day Jason Ford sends out a revised “pitch deck” and working draft agenda for the August 31, 2023 meeting, along with a note to Jeff Cheney, Brian Livingston, Tammy Meinershagen, Wes Pierson, Ben Brezina, Marlo Roe, and John Lettellier with the subject line: Please sign NDA ASAP for meeting tomorrow. He goes on to say the meeting will be at the Frisco EDC office and the client has asked every participant to sign an NDA, which was drafted by Richard Abernathy.
Pictures of the P-117 Meeting Agenda show a list of participants and notes topics from prior meetings which may be revisited or carried over (site specific).
Discussion on workforce (i.e., how far would employees need to travel in from): A primary benefit mentioned over and over promoting this project was the jobs it will create for Frisco residents. If this was about local jobs then why are we talking about how far employees will have to travel.
Would the community be receptive to this project / land use?If not, why? Let’s just do a quick look at the City of Frisco’s social media Facebook page. On average daily posts can generate anywhere from 1 to 50 comments and maybe 3 to 4 shares. When you see posts with 100, 500, 1000 comments you can bet it is something citizens are paying attention to. Just look at the City’s Facebook page when it comes to Universal posts. On 1/11/23 the first post “The Announcement” had 1.9k comments and 4.8k shares and was one of the highest responded to posts on the city’s page in two years. It is important to note that most of the comments were against the project. Then a second post on 1/11/23 had 161 comments and 42 shares, 1/13/23 third post had 50 comments and 73 shares and the fourth post on 1/16/23 had 30 comments and 60 shares. February was not much different, on 2/10/23 the fifth post had 213 comments and 11 shares, and the final post announcing it had been approved on 3/7/23 had 349 comments and 76 shares (the majority saying it was a big mistake to approve it).
What sort of upgrades would be needed to facilitate the park (infrastructure)? I would be curious what the discussion was they had on this one.
What are the public approval hurdles we’d need to prepare for? Under what circumstances? They obviously were clueless to the opposition this project would face because they were not ready for the public hurdles that came after the announcement.
How might State/Local Economic Development help us (expedite permitting, political help, incentives, etc.)? I bet they didn’t expect the citizen opposition to incentives.
How hard is it to get a definitive answer to one simple question…When did the city first learn about Universal? Two months ago, at the council meeting, which was packed with residents, Fehmi Karahan spoke and said he was approached 10 months ago which means that would have been April 2022.
Depending on the timeline you believe, are we supposed to buy that for two months, Fehmi didn’t tell the city about the inquiry from Universal? If the city first started discussing this in May or even August 2022, and the project was thoroughly vetted as Mayor Cheney said, then why were some citizens told in January 2023 by council members and P&Z staff members that they really didn’t know too many details about the project? Why had the council or P&Z members not seen a crime study, traffic study, economic impact study from May/August 2022 to January 2023? Mayor Cheney besides using resident tax dollars (in excess of $10,000+) for a trip to vet Universal Orlando in person, what else was vetted?
At the climax of the Griswold’s Road Trip to Walley World in National Lampoons Vacation, everything had gone wrong that could go wrong and Clark’s wife and kids announce they vacation is not worth it and want to just go home. At his wits end, sitting in the sports wagon you can see the whites of Clarks wide eyes and the grinding of his teeth, and his meltdown begins. He launches into a foul-mouthed tirade: “I think you’re all f**ked in the head! […] This is no longer a vacation! It’s a quest! It’s a quest for fun! […] You’ll be whistling ‘Zip-A-Dee-Doo-Dah’ out of your a**holes!”
We agree with Clark this is a quest but ours is for something so simple called “THE TRUTH.” I was one of those residents in January sitting at home watching the announcement live stream on Facebook and thinking to myself what in the nuclear detonation, I mean tarnation is going on in Frisco. All I could picture was the final scene in National Lampoon’s Vacation when the Griswold’s gleefully race to the entrance of Walley World, “America’s Favorite Family Fun Park,” in slow motion only to find the park is closed for two weeks for repairs and cleaning.
After doing all this research we are left with more questions than answers and we can say the inaccuracies in the timeline are very questionable, glaringly obvious, and truthfully alarming. A smart person once said, “Trust the timeline of yourself.” And with that Walley says, until next time…
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