Why Frisco Always Smells Like Roses in the Dallas Morning News

Alright, grab your popcorn —this one has all the makings of a classic Frisco Chronicles feature: money, media, and that familiar scent of roses wafting through the pages of the Dallas Morning News.

All Good in the Frisco Hood: Brought to You by… Medium Giant?

By now, longtime Frisco residents have noticed a curious phenomenon. Whenever the Dallas Morning News (DMN) writes about Frisco, the city sparkles. Streets are shinier. Leadership is visionary. Problems? What problems? If Frisco had potholes, DMN would probably call them “community engagement craters designed to slow traffic and save lives.”

Which raises the obvious question: why does Frisco always smell like roses in the DMN? Not weeds. Not smoke. Roses.

For years, residents have speculated. Maybe DMN is afraid of being cut off from exclusives. Maybe access journalism is alive and well. Or maybe—just maybe—it’s about the oldest motivator in local government and media alike:  Money.

Enter Stage Left: Medium Giant

Here’s where things get interesting. A sharp-eyed reader recently connected a few dots that deserve a closer look. The Frisco Economic Development Corporation (FEDC) has entered into several contracts over the years with a company called Medium Giant.

Whose Medium Giant, you ask?

They’re an “integrated creative marketing agency.” Which is marketing-speak for we make things look good. Even better? Medium Giant just happens to be the sister company of the Dallas Morning News.

Cue the dramatic music. So now the question isn’t why DMN never seems to publish critical reporting on Frisco or its leadership. The question becomes: would they dare?

Follow the Money (Because It Always Tells a Story)

When we reviewed city check registers, we noticed multiple payments over the years made to Medium Giant. Not chump change. Not lunch money.  Not “oops, forgot to expense that Uber.”

The total?  $2,105,631.76

That’s over two million dollars paid by Frisco entities to a company tied directly to the same organization responsible for shaping Frisco’s public narrative in one of North Texas’ largest newspapers.

Now, we’re not saying this proves corruption. We’re not saying there’s a secret smoky backroom with editors and city staff clinking champagne glasses.  We’re not even saying there’s an explicit quid pro quo.

What we are saying is this: If you were the DMN, would you risk torching a relationship connected—directly or indirectly—to a $2 million revenue stream by publishing hard-hitting, unvarnished reporting about Frisco’s leadership, finances, or controversies?

Hit Pieces for Some, Rose Petals for Others

What makes this dynamic even more eyebrow-raising is DMN’s recent track record. The paper has shown it’s perfectly willing to publish aggressive, sometimes glowing-less-than-rose-scented coverage of candidates who fall outside the Frisco inner circle.

Just ask: Jennifer White, Mark Piland, John Redmond

Funny how the gloves come off for political outsiders, but stay neatly folded when it comes to City Hall, current council members, and current city leadership.

Journalism, Marketing, or a Blurred Line?

Let’s be clear: Medium Giant being a marketing firm isn’t inherently wrong. Cities hire marketing agencies all the time. But when the marketing arm and the newsroom live under the same corporate roof, the public has every right to question whether the coverage they’re reading is journalism… or brand management.

Because from where residents sit, the pattern looks less like watchdog reporting and more like: “Frisco: Presented by Medium Giant, distributed by DMN.”

Final Thought

Transparency isn’t just about open records and posted agendas. It’s also about who controls the narrative—and who’s being paid behind the scenes while that narrative is shaped.

Two million dollars isn’t small change. It’s not accidental.  And it certainly isn’t irrelevant.

So the next time you read a glowing DMN article telling you everything in Frisco is just peachy, ask yourself: Is this news… or is this advertising with better grammar?

Disclaimer: This blog includes satire, parody, and comic relief.  It contains summarized accounts created solely for humor and commentary.  Any resemblance to real events is either coincidental or intentionally satirical.  Reader discretion — and a sense of humor — are advised.

“Silence, Shame, and the Swift Vanishing Truth Bomb”

Well, Frisco…we didn’t have this one on the bingo card today.  The soap opera that is Frisco politics just added another act, and this one had all the flair of a daytime drama mixed with a deleted tweet. Today, we were all witnesses to what could’ve been a turning point — or at the very least, a moment of reckoning. That is, until it vanished faster than ethics at a campaign fundraiser.

This morning, Marcia Locke, fiancée of Councilman John Keating, broke her silence on the now-infamous Toxic Tammy Tapes. You know the ones — the recordings that have been circulating through local inboxes and Facebook threads like wildfire through a dry prairie.

Not only did she break her silence, but boy did she come in swinging a bat that was on fire. In a now-deleted social media post, Locke took to her page and finally addressed what we’ve all been talking about in hushed tones and wide-eyed reactions:

“I can no longer accept the pressure to stay silent,” she began. “I am not okay with what has been thrown at myself or my family… Politics is one thing… Being a person of integrity is a requirement of an elected official… and I have to speak my truth.”

 Let’s pause for applause. 👏👏👏

But then Marcia didn’t stop there. She went full-on mic drop mode, calling out Councilmember Tammy Meinershagen directly:

“Tammy, you were exposed!!!”

Then—like a twist in a Netflix docuseries—she receipts us. Locke posted a screenshot from our very own comment section, a post from a reader named Rick, thanking him for telling the truth.

“Accountability is not persecution,” Locke wrote. “Those were your actions, your words, your choice, and your consequences. I look forward to early voting tomorrow!”

🔥 Mic. Drop.  Honestly? It felt bold. It felt brave. It felt truthful.

Ladies and gentlemen, for a few shining hours, we thought finally, someone with firsthand knowledge, courage, and ties to the inner circle was willing to stand up, take the heat, and say what needed to be said.

We were so floored we even commented on the post ourselves—respectfully, of course. We said we were glad she spoke out and told her truth, but also disappointed it took this long. After all, when the house is burning, it doesn’t help to show up with a water hose two years later.  But then…

Poof!!! The Post Was Deleted.

Gone. Like it never existed. No follow-up. No explanation. Just silence.

And now, we’re left wondering: What happened?

  • Did a certain councilman, mayor or city manager make a phone call?
  • Did someone remind her of who’s pulling the marionette strings on the cabal puppets?
  • Was there pressure from a political ally?
  • Did the local Cabal whisper in her ear?
  • Or did someone with influence promise support… in exchange for silence?

Who knows? But what we do know is this:

For one minute, Marcia had the guts and glory to speak up—and then someone, somewhere, convinced her to un-speak.  That’s not transparency. That’s political puppetry. And it reeks.  It is the clearest sign yet of the power behind the scenes in Frisco politics.

If politics is theater, then this was the deleted scene they didn’t want you to see. Which only confirms what many in Frisco already suspect—truth is dangerous here, and the pressure to suppress it comes fast and hard.  We can vouch for that as we were served papers ourselves today.  More details to come about that!

We applaud Marcia for finding her voice, even if it was just for a few hours. We hope she finds it again. And next time, we hope she doesn’t give it up so easily.  Because, like she said, “integrity is a requirement of elected officials.”  That must mean that the silence in the face of corruption isn’t just disappointing, it’s complicity.  We will be reminding you of John Keating’s silence when he jumps to run for Mayor in a year!

Frisco Chamber Candidate Cage Match

Welcome to Frisco, where city forums are held in churches and the post-debate fellowship feels more like WWE Raw match than Sunday service. If you came to the Frisco Chamber Candidate Forum expecting polite civic engagement and balanced moderation, you were about to get body slammed by reality. Because after the cameras stopped rolling and the applause faded, the real action kicked off in the lobby of Grace Church, where things took a turn for the bizarre—and borderline unhinged.

According to multiple witnesses, Frisco resident and self-appointed political pitbull Jake Petras decided the Frisco Chamber Forum evening wasn’t over. Before we continue, for context purposes, this is the same man who recently showed up at the political polls to support Tammy Meinershagen, holding a picture/poster that many found offensive and degrading to a female South Asian candidate. A local news channel did a story on the poster/photo after the incident. At the time, Petras told the news he was sorry, and issued an apology to anyone who may have been offended.

Petras made his way across the lobby of Grace Church to verbally harass Place 4 Candidate, Jared Elad. Petras began engaging in an aggressive and unsolicited confrontation with Elad. It was a moment so far removed from civic discourse; it may as well have come with entrance music and a steel chair. A Frisco Police Officer who heard the confrontation made his way over and stood next to Elad. Fortunately, one brave resident—a quiet observer turned unlikely hero—stepped in to defuse the situation, pulling a classic wrestling move of their own: the well-timed interference.

Petras then began telling the resident, he wanted to talk to Elad because he was upset that Elad blocked him from his candidate Facebook page. He also talked about “that day at the polls” and told the resident he did not have a sense of humor because “it was funny.” Petras apologized for the optics when that incident happened, but apparently, he had a change of heart and thinks the sign at the polls was funny again. He continued to say if he has something to say to Petras, say it to his face, own it, own it.

At the same time, another supporter of Elad and Thakur went over to Mr. Thakur and informed him of the escalating confrontation. They recommended he get his signs and get out of there because it was clear Petras wanted a confrontation, and they were worried that if he did not get it with Elad, he might turn his attention to Burt Thakur. We are told Thakur gathered his signs and quickly went out the front door.

But he didn’t stop there. As Elad left to go to his car, accompanied by a local supporter, seeking an end to the evening’s chaos — Petras followed him into the parking lot, heckling him the whole way.  What was the point?  Why would Petras do that?  Surely it was over once they got to the car, right?  Wrong!

After Elad loaded his signs into his vehicle, he and his local supporter headed back to the church and like a subplot from a reality TV drama no one asked for, Petras followed Elad back to the church, continuing the pursuit until Elad asked a Frisco Police Officer who had been watching the whole event for help.  At that point the officer stepped in and asked Jake for his name and ended the confrontation. 

Elad went into the Church while his supporters remained outside.  One of the folks at the church sent us this video.  When we asked her why she recorded it she responded, “Jake wanted a reaction and with the current climate, I was worried about what narrative would be portrayed to the public if something went sideways.”  She recorded from the Church lobby as they walked to the car in a group, the second time. She continued, “Elad avoided the confrontation the best he could by ignoring Mr. Petras, who was hoping for a reaction.”

Lastly, she mentioned the Frisco Police Officer who was there for security purposes should have had the entire event on his body cam footage. He was standing next to Elad in the church during the confrontation and watched Petras follow Elad to his car through the front doors of Grace Church. We have requested this through a PIR. Will the city be “TRANSPARENT” and turn it over to us?

As Elad left the church for the last time, surrounded by multiple supporters, the video clearly shows Jake Petras, Lori Medina, and Steve Cone standing together, talking.  We have many questions!

  1. Jake Petras is mad that he is blocked from someone’s Facebook page. I wish we lived in Las Vegas, because I would bet a million bucks on the odds that Petras is blocked by numerous people! Yet, he couldn’t care less that his friends like Mayor Jeff Cheney and Councilman John Keating block residents from their page every day! We are blocked and we are not confronting people at forums, raising a ruckus!
  2. Was this a setup?  Was it motivated or intentional?
  3. Was Lori Medina involved? She made it quickly to Petras side after the confrontation ended. 

Who knows! What unfolded that night wasn’t just embarrassing for the Chamber — it was a chilling look at how toxic and personal Frisco politics has become.  No one stepped up to help the candidate except for one man – and to that person we thank you for doing the right thing. Instead of being a time to “inform and educate” the election cycle has been replaced with “intimidate and escalate.”  This wasn’t a forum. This was a verbal cage match with a Tammy supporter.

Next, stat tuned for the door-to-door delivery drama!

Mental Health Check

In April of 2021 you would have thought an El Paso dust storm full of tumbleweeds came through Frisco and upset the equilibrium of our city.  As we discussed in our earlier blogs Where There Is Smoke PT 1 and There is Fire PT 2, there has been a long standing point of contention between the Frisco Firefighters Association and the city in regards to workers compensation. 

In 2021 the city opposed House Bill 2242 brought forward by Jared Patterson, Texas State House Rep for Frisco.  In 2023 the FFA and Patterson brought HB 471, and they have been working extremely hard to get it or similar legislation passed in Austin that would protect first responders across Texas.  The fight for more protection by the FFA and Jared Paterson has continued into our 2025 Texas Legislative Session.

Even though we knew about the El Paso dust storm, my wife and I were still shocked on May 16, 2023, after tuning into the city council meeting online, like we have done every other Tuesday for years. Mayor Cheney presented a proclamation to Denton County MGMR, for all the work they do each day relating to mental health.  Mental Health Awareness Month aims to increase awareness about the vital role mental health plays in our overall health and well-being and provide resources and information to support individuals and communities in need of mental health support.  

At that same meeting, during Citizen Input (23:00 minute mark), Frisco Firefighters Association President, Matt Sapp, along with Retired Frisco Fire Chief Mark Piland, and Assistant Fire Chief Cameron Kraemer to address the termination of Kraemer, a 27-year Veteran of the Frisco Fire Department. 

What?  After 27-years serving our city and its residents without hesitation, Kraemer was terminated BY EMAIL while on medical leave and under medical supervision for PTSD which we go into more detail about in our blog Backdraft which we really encourage you to read.   

By the end of the meeting, I wanted to scream like Alanis Morrissette…

Isn’t it ironic?
Don’t you think?
A little too ironic

Where are we two years later? It is Mental Health Awareness Month again, and the second anniversary of Kraemer’s termination BY EMAIL while on medical leave.  The fight is not over, not even close!  It’s time to peel back the curtain on a firehouse-sized problem simmering here in Frisco? Buckle up, this one’s got smoke, politics, and no small dose of Texas-sized irony.

Smoke, Stigma & Silenced: Mark Piland

Since then, Retired Fire Chief Mark Piland has had his name wrongfully smeared and his 40-year stellar career in public service wrongfully attacked by City of Frisco leaders for speaking out on behalf of Kraemer and the Frisco Firefighters Association when he attempted to run for Frisco City Council.

The Legislative Lifeline

When your city will not support you, what do you do?  The Frisco Firefighters Association has continued the fight and has been in Austin off and on the last several weeks with local State Rep Jared Patterson to fight for more protection for public safety employees in the State of Texas.   Just today, HB331 officially headed to the Governor’s desk to be signed into law!  The bill marks the final piece of legislation language from last session’s HB471 that our Frisco Firefighters have been advocating for the past three legislative sessions.

A Firefighters Fight: Cameron Kraemer

And Cameron Kraemer, where is he? Kraemer, while still under medical supervision, started the fight of his life against our very own City of Frisco.  After a hearing on September 21, 2023, before the Texas Department of Insurance, the DMN reports that the administrative law judge hearing the case ORDERED THE CITY OF FRISCO, which is self-insured, to pay Kraemer benefits and any accrued but unpaid income benefits in a lump sum with interest as provided by law.  According to John Riddle, president of the Texas State Association of Fire Fighters, Kraemer’s case is being watched throughout Texas, and it is important to the state’s 18,000 firefighters in 195 communities.  Riddle said in the DMN, “For now, Frisco is among the most aggressive cities in fighting its injured employees at City Hall and the Legislature — and because of that, employees like Cameron Kraemer pay a high price.”

The battle continued as Kraemer took his case before the DOJ for them to determine if he was able to sue the city for wrongful termination which we wrote about in our blog Big Time Casino Payout. The DOJ ruled Kraemer could move forward with a lawsuit so in August 2024 Cameron Kraemer filed a lawsuit for wrongful termination against the City of Frisco in Collin County.  Based on the research we have done, Kraemer is going to win, and we think he will win big!  You can learn more in our December 2024 blog Kraemer vs City of Frisco that we wrote which lays out the details. 

Final Thoughts from the Hillside Winery Whistleblower

Ask yourself why.  Why is the city spending hundreds of thousands on a private law firm to fight so hard and drag this out for so long, when clearly, they are in the wrong?  Why is the city spending tax dollars fighting our public safety employees instead of protecting them and just doing the right thing?   What will this cost us, the taxpayers, when he wins? Our guess…. MILLIONS! But that is not all. We are hearing rumors of other lawsuits that have been or will be filed by former employees of the FD against the City of Frisco.  We are digging into that now! 

They had all the time in the world to prance around asking us to vote to change the use of EDC funds for a Frisco Center For The Arts but they cannot simply make things right with the firefighters. Instead, we have Councilwoman Meinershagen calling them 300lb bullies and complaining that they are fighting for protections that directly affect their life. We have Bicycle Bill Woodard, who wants you to believe the firefighters are lazy (his words during the May 2024 election), and they want to bankrupt the city.  You can’t get a paycheck from a bankrupt city, so why would they want to do that?   Cheney and Keating want you to believe that our RETIRED Fire Chief was fired after a stellar career with the city and 10 years of perfect performance reviews.  Not to mention, in our PIR requests and federal FOIA’s, we found his entire 40-year career was stellar with not one deficient performance review.  Lastly, no one is paying attention to the fact that in the last 6 to 8 months, several (rumor is 6 to 8) of our firefighters are saying Hasta La Vista Baby either via retirement or quitting their job.  They are going to work for other organizations and cities where they are valued.    

Just hope and pray your house does not catch fire because we were already short staffed and now it is getting worse!  The city loyalists just turn a blind eye as always, and function as if nothing if wrong.  They want you to believe we have nothing to be worried about, but as a taxpayer you can bet, I am worried!  Big Time Payouts, the loss of experienced firefighters from our roster puts citizens and businesses in jeopardy.

Reference Articles:

DMN: Frisco changes workers’ comp policy for first responders            June  1, 2024

DMN: Frisco Firefighter fired while on medical leave wins workers’ comp case     10/12/23

The Promised Land

Margaret Mitchell, the Author of Gone With The Wind said “Land is the only thing in the world that amounts to anything, for it’s the only thing in the world that lasts. It’s the only thing worth working for, worth fighting for..”  Mitchell was right which is why for anyone who resides here or immigrates here, it is considered the American Dream to own just a slice of the pie.

Now imagine it is 1987, your name is Dan Lansing and you are living on a farmstead that your grandfather and his descendants owned since 1906. You spent the day on the tractor like many other days and now you are relaxing when you hear a knock at the door of your farmhouse.  Is your first instinct to think this knock could change my life forever?  Probably not, but for Joe Lansing, the knock would change his life forever.  Standing before him was a woman who worked for the local film office, and she had been deployed to drive the dusty gravel roads in search of just the right eye candy when she spotted what she later would tell the film studios was the “holy grail!”  A white clapboard, two-story farmhouse nestled against a hillside with the iconic red barn nearby and plenty of cornfields.  Sue Riedel introduced herself and said she was a scout for Universal Studios and that they might want to come here and film a movie, would that be OK?   Lansing responded, “Are you crazy?”  That day changed everything for the Lansing farm located at 28995 Lansing Road. 

What would happen next is the Field of Dreams. Iowa farmer Ray Kinsella is inspired by a voice he can’t ignore as he walks through the corn fields doing a regular inspection.  “If you build it, he will come.”  Kinsella plows his field and builds a ballpark which will later save his family farm.  The final iconic shot of the film showed the ghost players emerging from the corn fields for a ballgame.  Dan and his wife Becky later sold the land for a rumored $5.4 million to Ballpark Heaven who wanted to turn it into a $74 million baseball and softball complex to draw tournaments from all over the country.  Even today, the mythical Field of Dreams has spawned thousands of people to visit Dyersville, Iowa every year and it is one of the top 10 attractions in the state.  The movie Field of Dreams changed life for the Lansing family forever and residents of Frisco would be surprised to learn that Dan and Becky lived in Frisco for a period after selling the Iowa property. 

Land in Texas is undergoing a fundamental change, one that has implications for rural economics, food security, and the conservation of water and other natural resources. Texas Land Trends reports that from 1997 to 2017 the Texas population increased by 48% which means we continue to see land loss as urban development takes over.  The land value of a piece of property includes both the value of the land itself as well as any improvements that have been made to it.  So many different factors can affect land value such as an increase in demand that exceeds the supply of land, if a movie is filmed on it, oil can be found under the soil, or because of nearby developments.  

Remember in our blog, Frisco, Are You Ready For Some Football we said to make a mental note of a land deal that took place in February 2019.   Remember the timeline, The Star was approved in August 2013, and the Dallas Cowboys moved into the new corporate headquarters and training facility with a 12,000-seat stadium in August 2016.  The following year in May of 2017, the city council approved 12 Cowboys Way, The Stars luxury high-rise community.  The Entertainment District at The Star held its grand opening weekend-long event in March 2018.   

In February 2019, the council had two agenda items before them relating to Jerry Jones and his Blue Star companies which included,

  1. Consider and act upon a contract of sale by and between Blue Star Land Phase III, LLC and the City of Frisco for the purchase of a 2.4933-acre tract of land.
  2. Consider and act upon a Chapter 380 Agreement by and between Blue Star Land Phase III, LLC and the City of Frisco related to the purchase of a 2.4933-acre tract of land.

First question, where is the 2.4933-acre tract of land?  If you drive up The Star Boulevard you look directly at the Tostitos Championship Plaza which replicates a football field and directly behind it you see The Ford Center a 12,000-seat stadium.  To the left of The Ford Center are the two practice fields that sit directly behind the Dallas Cowboys World Headquarters.  Directly behind those fields is a 2.4933-acre tract of land (along Hall of Fame Lane) that the city owns and is allowing the Cowboys to use as a player’s parking lot only.   

Second question, what is the benefit to taxpayers?  According to Ron Patterson, President of the Frisco Economic Development Corp., the estimated value of the proposed future office building will be approximately $190,000,000. Blue Star Land committed to having the project done and ready to move into as early as 2021.  

Doesn’t sound like a bad deal right? Well, you have not heard the kicker yet which will talk about in our next blog after the Halftime Show. Stay Tuned!